$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!


Discuss about the Social Media in NAB.



The National Australian Bank (NAB) is world famous bank providing services in 10 countries approx the world. It was established in 1858 in Dockland Australia. The bank has around 40,000 employees and 1714 service centers along with its branches. The bank provides its services to 8.3 million banking customers including 2.3 million wealth management customers around the world. It is the most successful bank in the Australia (National Australia Bank, 2017). The use of social media in NAB is described below.

Social media audience

National Australian bank targets the customers on social media based on market segmentation i.e. geographic, demographic and behavioral market.

Demographic Segmentation- Each generation has different outlook, values and needs. Based on the age, the population is divided in to various segments based on similar characteristics. NAB deals in the financial terms so it focuses on the income, occupation and the educational level of the customers. By identifying their needs, NAB displays ads related to banking products on the social media platforms. In present time, the total numbers of fans of NAB on Facebook are 46,887. Along with this, NAB has an average of 29,569 fans having an engagement rate.

Geographic Segmentation– Geographic segmentation is targeting the customers based on the area and location. It is well known that social media has no limited area. Social media uses every public and digital avenue from the various social media platforms i.e. TV and YouTube series. NAB has strong customer base on social media as compared to its other banks. NAB has also followers on Twitter. There are 29,079 followers on the Twitter page of NAB.

Behavioral segmentation-

National Australian bank is the leading bank in the Australia. The bank is also leading in the competition with others in terms of social media having number of followers on its social media platforms. The NAB target the customers based on behavior segmentation including the loyalty response and usage rates. By the Facebook, Twitter, Google Plus and YouTube, NAB is able to promote every product which is suitable to meet the needs of the products. the popularity of NAB can be seen in the figure (Lee, 2011).


Figure 1: Comparison of followers

(Source: Lee, 2011)

Social Media Technology

Social media technology is important in current marketing trends to engage the customers with the brand. There are many popular technologies in the social media which are very effective to attract the customers. In case of National Australian Bank, there are many social media technologies used by the bank. Bank is active on facebook, Twitter, Google plus and GitHub (Chiodi, 2016).

Google Plus

NAB uses Google Plus to stay connected with around 5,600 followers. The page of NAB on Google Plus displays various information from budgeting tools to debt consolidation and special offers from the third parties. The Google page of NAB shows and posts the photos of various events and many other innovations such as ‘Bank in the box’ concept which has received 1,75,000 views. Basically, by Google plus, NAB has maintained a social presence among the customers in the banking industry. It is very important to understand the value of business by which bank can provide a brand presence across the social media networks.


In the facebook page of National Australian Bank, there are many subscribers who logon on the site and access unlimited information related to the banking services of the bank. The subscribers can easily connect with the bank by tapping on the site and can view the informational updates. The bank updates its facebook page timely with the useful information. Social media has eliminated the face-to-faced banking and inquiry (Yap et al, 2010). By the facebook platform, NAB is able to generate and distribute the valuable and useful information to the customers with no cost. So, Facebook is better marketing tool than other forms of promotional media.


NAB is also using Youtube to post the various and digitalized motions and pictures messages to the general public. Along with this, NAB also includes promotional advertisements and management speeches in YouTube to market and promote the banking products. Further, bank provides the facility to the subscribers to follow and like. Youtube pages include facial information and speeches which are informative for the subscribers (Lovelock, Patterson & Wirtz, 2014).


Ethics, Privacy and security

In National Australian bank, the bank encouraged the people to make appropriate use social media. According to NAB, customers must act lawfully and be responsible while interacting with others. While using the social media, people must read and comply with the social media guidelines and policies of NAB.


The code of conduct of NAB provides the standards of responsibility and ethical conduct that are expected to follow by directors, contractors, employees and consultants. NAB is committed to get sustainable performance and providing value to the shareholders, customers without compromising with the trusted reputation (NAB, 2017).


Bank takes proper measures to ensure that it is engaged securely with the customers. There is the privacy policy in the bank including its subsidiaries which include fund management, banking, financing insurance and e-commerce. There is NAB group credit rating policy which covers the additional information. The policy focuses on that information which is gathered by at the time of credit related operations. The policy ensures the safety and security of the customers during use of social media.


The bank works with integrity, fairness and honesty. Along with this, NAB meets the regulatory and legal obligations internal standards and voluntary commitments. There is anti-fraud policy for the internal controls to prevent the fraud activities. Along with this, all the employees are alert to the unusual customers’ activity and follow the correct procedure to prevent the banking operations form the fraud and subsequent risk in the social media. There is security team in bank that measures customers to protect them (NAB. (2017).



Chiodi, M. (2016). Creating an Effective Social Media Strategy in Financial Services. Retrieved on 8th May 2017 from

Lee, J. (2011). CBA, Westpac, ANZ, NAB compete for Facebook fans, Twitter followers. Retrieved on 8th May 2017 from

Lovelock, C., Patterson, P. G., & Wirtz, J. (2014). Services marketing. Pearson Australia

NAB. (2017). NATIONAL AUSTRALIA BANK LTD CODE OF CONDUCT. Retrieved on 8th May 2017 from

NAB. (2017). CUSTOMER SECURITY. Retrieved on 8th May 2017 from

National Australia bank, (2017). Our values. Retrieved on 8th May 2017 from

Yap, K. B., Wong, D. H., Loh, C., & Bak, R. (2010). Offline and online banking-where to draw the line when building trust in e-banking: International Journal of Bank Marketing. 28(1). 27-46


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Social Media In NAB. Retrieved from

"Social Media In NAB." My Assignment Help, 2018,

My Assignment Help (2018) Social Media In NAB [Online]. Available from:
[Accessed 08 April 2020].

My Assignment Help. 'Social Media In NAB' (My Assignment Help, 2018) <> accessed 08 April 2020.

My Assignment Help. Social Media In NAB [Internet]. My Assignment Help. 2018 [cited 08 April 2020]. Available from: has become one of the leading assignment help provider in New York City and Boston. We provide top class auditing assignment help. Not only auditing, but we also cover more than 100 subjects and our writers deal with all types of assignments with utmost expertise. To make writing process faster and accurate, we have segmented our assignment experts' teams as per their expertise on writing different types of assignments. We guaranteed that students who buy our assignment online get solutions worth their investment.

Latest Marketing Samples

BUS302 Entrepreneurship 4

Download : 0 | Pages : 13

Answer: Background  AAB company is planned to establish as a small café supplier. The company will be specialized in dessert retailing and customizing services. AAB company will be having its own store in Sydney. In the beginning, the company will focus on other food supplying and branding services. It will also form dessert production and released a gelato store. The company will also start another service- beverage after the gra...

Read More arrow

CX770007 International Marketing

Download : 0 | Pages : 15
  • Course Code: CX770007
  • University: Otago Polytechnic
  • Country: New Zealand

Answer: Introduction   The marketing initiatives that are planned by organizations are required to focus on the identification of the differences in regulations, tariffs, trade agreements, culture and the prospects of communication. The delineation of the differences helps an organization in undertaking expansion in the global economies. The marketing initiatives that are undertaken by6 the organizations in the international markets...

Read More arrow

MKTP103 Marketing Principles Of Accounting

Download : 0 | Pages : 4

Answer: Introduction A venture may opt to launch his product in the market under an existing well established brand of his choice as long as there is a mutual agreement on the same. Definitely, this will attract high number of sales and hence huge profit (Tanner, and Raymond, 2015). When choosing which well-established company to launch your product in, it is necessary to understand the history of the company in terms of ownership, sales...

Read More arrow

MKT6015 International Marketing (IM)

Download : 0 | Pages : 15
  • Course Code: MKT6015
  • University: Birmingham City University
  • Country: United Kingdom

Answer: Introduction  Music is similar to any other form of fine arts which satisfies the soul and further touches the body. Music essentially enhances the ability to perform work efficiently and smoothly without developing any form of boredom or monotony in the particular process. Krause, North and Hewitt (2015) have highlighted the importance of music in bringing people in several ways whether through similar music choices or based on ...

Read More arrow

LB5232 Marketing And Customer Engagement 2

Download : 0 | Pages : 15

Answer: Introduction  Overview of the Company: Syndicate is one of the recognizable medium enterprises among the scooter stores established in the market of Australia. This particular company has gained immense reputation in Australian market by impressing the scooter lovers (, 2018). Free style scooter culture is the primary USP of the company. After gaining image and reputation as a scooter shop, the bus...

Read More arrow Tags: Australia Brisbane Management James Cook University 

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

230 Order Completed

97% Response Time

Liya Han

Master Of Science in Geotechnical Engineering (MSc Geotec)

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

93 Order Completed

100% Response Time

Jackson Mitchell

MiM (Masters in Management) in Supply Chain Management

New Jersey, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

529 Order Completed

95% Response Time

Ivan Blank

PhD in Functional Human Biology

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2830 Order Completed

97% Response Time

Leroy Bicknell

MBA in Marketing

London, United Kingdom

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

Good work. it was on topic base, understandable and relevant. Help me to achieve great mark. Really appreciate.


User Id: 78040 - 08 Apr 2020


student rating student rating student rating student rating student rating

got assignment completed on time. I had lot of important information and up to the point.


User Id: 299002 - 08 Apr 2020


student rating student rating student rating student rating student rating

I was so excited to share my experience. I had Peter help me with assignment. He did and exceptional job that I couldn\'t believe it. I got an A+ PERFECT SCORE! ALL i can say is WOW! THANK YOU.


User Id: 307193 - 08 Apr 2020


student rating student rating student rating student rating student rating

Excellent work from the teacher. I got excellent marks and Assignment help had given the. assignment in the time.


User Id: 213317 - 08 Apr 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?