$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!


What is the Effect of Social Media Marketing ?

Answer :


The aim of the study is to develop social media marketing plan for a small business. Spice Temple, Melbourne, Australia has been selected as the organization for the case study because this restaurant does not have a marking social media presence (, 2017). The aim of social media marketing is to do advertisement and promotion of a particular product or service with the aim that the same will be shared by the viewers. In order to propose a plan for this restaurant, detailed current situational analysis of the restaurant will be conducted. Based on the findings, the recommendations shall be made.

Overview of the organization:

Spice Temple is located at the Crown Complex, Southbank in Melbourne. It is a Chinese restaurant and is famous for a new realm of Asian dining experience that acts as a benchmark for this restaurant (, 2017). The owners claim to provide flawless service along with high quality food products and a fostered passion for Asian cuisine. World renowned chef, Neil Perry, exemplifies this Chinese restaurant to be innovative, inspired and authentic (, 2017).

Inspite of such renowned fame, the restaurant lacks the proper approach towards advertisement and promotion. The restaurant only has a website but its present in other media platforms like Facebook, Twitter, Instagram and even in content search is nil and negligible (Baker, 2014). Thus, the aim of this study is to recommend a better social media presence of this restaurant that it can be identified among huge number of people and the popularity of the restaurant increases. Focus shall be made on the presence of this restaurant in Facebook, Twitter and also content search.


Pezstle analysis:




The government keeps a check on the cleanliness of the restaurant and the quality of food that is served. To keep a control that no one is affected with diseases like diarrhea, cholesterol and obesity. The government also imposes standard law on the employees of the restaurant for safety and rights of them (Lee, Hallak & Sardeshmukh, 2016).


The Government’s fiscal policy attracts restaurant based businesses. Since taxes are imposed on the consumers, the restaurants have to keep a check on the rate of the menus. Australia’s economy rate is slow but steady. Thus, the factors are favorable of the business.


People are educated and thus, they are health conscious. Consumers do not find to spend a bit extra amount if the quality of the food is good.


Advancement of technology has made it affordable for the small scale industries as well to carry out promotional activities. People can now simply send an SMS or make a call to book food or table (Min & Lee, 2014).


Government agencies work regularly on measuring the quality of food products supplied. In addition to this, checks on the wages of the employees are also kept.


Strict regulations on the ingredients of food have been made. Restaurants are encouraged to use sustainable food products that shall be healthier for the consumers.

Porter’s Five Forces analysis:



Buyer’s bargaining power

High; because there are huge numbers of options are available to the buyers. Thus, they can use other options for dining.

Supplier’s bargaining power

Moderate; because there are multiple channels that the restaurant can use for supplying resources.

Threat of new entrants

Moderate; there are already lots of options available in the market and thus if a new restaurant also enters, it will not affect.

Threats of substitutes

High; because other substitutes like pizza, burger and even the road side fast food act as substitutes to dining option.

Competitive rivalry

High; because there are other well renowned Asian as well as other types of restaurant near Spice Temple. These are Koko Japanese Restaurant, Nobu Melbourne Crown Casino, Rockpool Bar & Grill and others (, 2017).

Porter’s Value Chain Analysis:

Value chain options


Inbound logistics

The raw materials at the restaurant are supplied by the means of inland transportation.


Food is freshly cooked at the outlet and is served to the consumers.

Outbound logistics

No such outbound logistics is observed but the restaurant also does home delivery of food along with dining (, 2017).

Marketing and sales

The restaurant has a good image among the consumers. There is no evidence of marketing and promotion of this restaurant. It is expected that the restaurant will creates its presence in the social media.


Dining facilities are provided to the consumers; thus direct selling of food. However, home delivery is also present (, 2017).

Organizational resources

Resources like adequate human resource for serving and cooking food are present. Other resources like restaurant space, the servicing utensils and other products of interiors are also available.


The resources present with Spice Temple are enough to improve its capabilities in the restaurant field.

Core competences

Chinese cuisine is the core products that the restaurant deals with. It also serves other food and beverages to the visitors (, 2017).


SWOT analysis:




The political, economic and the socio cultural factors are favorable for the restaurant. The restaurant takes great pride in the quality of food that it serves. The inbound logistics and the organizational resources are also strengths of the restaurant.


The restaurant does not have a social media presence. Social media marketing is a vital tool in the recent marketing forum.


To expand its marketing using the social media platform. To attract more people using this tool of marketing.


Other substitute’s restaurants are great threat. The bargaining power of the consumers is also high.

Target audience:

The target groups of people are the local people of Melbourne; they are the differentiated group of people. However, the aim of the marketing is to attract maximum number of people and thus, the undifferentiated people are the ones outside of Melbourne, from other cities of Australia.


STP analysis




The restaurant is located in the South of Melbourne. The population consists on males and females as well as children. The lifestyle of the people are fast and high standard of living. People also love Chinese cuisines because Melbourne has many Asian tourists and students.


The specific target groups are the local people of Melbourne. This group of people might include both middle class and the upper middle class of people. The targeted age group of the people is between 18 and 45 years. Mainly the educated people are the major targets (Farris et al., 2015).


The aim of the social media marketing should focus on attracting the consumers by the means of social media marketing. The aim is to create a Facebook Page and a Twitter account and the one responsible for running these accounts should be active enough to carry out the social marketing (Inn, 2016).

 Social Media Marketing Strategies:

The marketing strategy is to carry out the social media marketing process. The restaurant can give the responsibility to outside agency or the same can be done in house. Primarily, the restaurant has to create Facebook page and Twitter account (Tuten & Solomon, 2014). In addition to this, content marketing by the means of blogs or articles can also be used to create dominance in the social media. The marketing group handling these accounts should be active enough to keep posting on these platforms. In addition to this, the visitors should also be asked to post their photos or tell about their experience at the restaurant (Min & Lee, 2014). For the home delivery system, the one going out for the delivery should ask the consumers to rate the restaurant and write review of the same.

A number of important points can be mentioned here for better social media marketing:

  1. Attractive content: Since, the marketing is based on restaurant, the content should not be limited to restaurant based but in order to attract more people, various types of contents should be posted.
  2. More images, less words: Images with captions in it attract more viewers. Therefore, it is expected that more images should be used (Tuten & Solomon, 2014). In fact, if the images of the visitors are used for the posts, the reliability of the posts can increase.
  3. Proximity: It has to be understood that the target group of people are the local people of Melbourne. Therefore, if the contents are related to the local people, then the proximity can be gained and the acceptance can increase.
  4. Offers and discounts: The restaurant might come up with various offers and discounts. It is important to disseminate the information among the people by the means of social marketing (Lawley & Howieson, 2015). In fact, the restaurant can also come up with some contests and the winner could be given some discounts.
  5. Blogs and content writing: The marketing should not be limited to social media presence but it is expected that the marketing should also include writing blogs and content with major key words, that the content can redirect to the page of the restaurant and the awareness can be increased (Moskwa, Higgins-Desbiolles & Gifford, 2015).

Smart objectives


The objective is to create awareness among the people of Melbourne about this restaurant and attract the target group of people.


With the increase in the number of visitors, the success of the plan can be measured easily. In addition to this, since focus will be made on the social media promotional techniques, the number of likes, share and the response of the consumers can be easily measured (Farris et al., 2015).


With thorough social media presence and being active at the various platforms, the objective can be easily attained. It is expected that the complete social media marketing plan will be given to an outside marketer and thus, the success of the social media marketing is easily attainable.


The plan is absolutely relevant because more people are increasingly using the social media sites. The target group of people is much active at these platforms (Ahn & Picard, 2014). In addition to this, it is a common scenario that people are continuously sharing their moments in the social media and thus, the same approach can bring better results to the restaurant.


The plan is continuous but the presence of the restaurant at the social media can be created within a time span of 12 months.

Action plan:


1st  Week

2nd-4th Week

5th-6th Week

7th-8th Week

8th-9th Week

9th-11th Week

12th Week

Collection of various data and resources








Survey of the market








Creating layout
















Keeping a trace of the plan








Getting feedbacks








Make necessary changes








Proceed with new plan








Final outcome








Table: Action Plan

(Source: Created by the author)

The proposed budget:

Operating expenses

Amount in $


40, 000


70, 000


5, 000

Media Expenses

45, 000

Labor cost

10, 000


4, 000


174, 000

Table: Proposed Budget

(Source: Created by the author)

Monitoring and control:

The major key performance indicators are the consumer’s satisfactory rate, increase in the number of visitors. Therefore, it is expected that a check on these measurements will be kept. The visitors can be asked to fill up a small survey form that would indicate the popularity and the presence of the restaurant at the social media. If the sales revenue and the satisfactory rate of the consumers increase, then the success of the plan can be achieved.


A detailed analysis of the social media marketing plan has been discussed. The role and importance of the presence in the social media cannot be neglected. If an organization does not make the presence in the social media, its marketing process is not completed. A number of recommendations have been made to create presence in the social media. It is expected that if the same is carried out thoroughly, the restaurant can create greater dominance in the social media.



Ahn, H. I., & Picard, R. W. (2014). Measuring affective-cognitive experience and predicting market success. IEEE Transactions on Affective Computing, 5(2), 173-186.

Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.

Baker, M.J., (2014). Marketing strategy and management. Palgrave Macmillan. (2017) Spice Temple at Crown Melbourne Retrieved from: [Accessed on: 26-3-2017]

Farris, P., Bendle, N., Pfeifer, P., & Reibstein, D. (2015). Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. FT Press.

Hall, H. (2013). Social Media Marketing.

Hing, N. (2013). Maximizing franchisee satisfaction in the restaurant sector. Journal of Consumer Marketing.

Inn, O. G. P. (2016). Digital marketing. Omni.

Kaur, G. (2016). Social Media Marketing. Asian Journal of Multidisciplinary Studies, 4(7).

Lawley, M., & Howieson, J. (2015). What chefs want when buying Australian seafood. Journal of Food Products Marketing, 21(1), 1-11.

Lee, C. (2015). Innovation, entrepreneurship, and business performance: a mixed methods study of the Australian restaurant sector.

Lee, C., Hallak, R., & Sardeshmukh, S. R. (2016). Drivers of success in independent restaurants: A study of the Australian restaurant sector. Journal of Hospitality and Tourism Management, 29, 99-111.

Min, K. H., & Lee, T. J. (2014). Customer satisfaction with Korean restaurants in Australia and their role as ambassadors for tourism marketing. Journal of Travel & Tourism Marketing, 31(4), 493-506.

Moskwa, E., Higgins-Desbiolles, F., & Gifford, S. (2015). Sustainability through food and conversation: the role of an entrepreneurial restaurateur in fostering engagement with sustainable development issues. Journal of Sustainable Tourism, 23(1), 126-145. (2017) Spice Temple Retrieved from: [Accessed on: 26-3-2017]

Tuten, T. L., & Solomon, M. R. (2014). Social media marketing. Sage.

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Social Media Marketing Plan . Retrieved from

" Social Media Marketing Plan ." My Assignment Help, 2018,

My Assignment Help (2018) Social Media Marketing Plan [Online]. Available from:
[Accessed 16 July 2020].

My Assignment Help. ' Social Media Marketing Plan ' (My Assignment Help, 2018) <> accessed 16 July 2020.

My Assignment Help. Social Media Marketing Plan [Internet]. My Assignment Help. 2018 [cited 16 July 2020]. Available from:

For years, has been operating as one of the cheap assignment help providers in the USA. We are one of the best college paper writing services that keep service price minimal. We do not let the affordability of our service to hamper the standard of our work. We have separate teams of experts to provide report writing help . At, we believe in earning credibility, so students can pay for assignments only after getting satisfied solutions. Tough assignments bother you? Trust us with your project. You will not regret paying us to write assignments for you.

Latest Marketing Samples

BMA610 Digital And Social Media Marketing

Download : 0 | Pages : 20
  • Course Code: BMA610
  • University: University Of Tasmania
  • Country: Australia

Answer: Introduction Technological advancement has made the current business practice more competitive and complex. One of the major reason for introducing technology in business in a more robust fashion is to get more customers and bring more efficacy and sustainability to the business (Lohmüller and Petrikhin 2018). In respect to this, it can be stated the start-up business companies in modern times are highly fond of the digitisation ...

Read More arrow Tags: Australia 29 Digital and Social Media Marketing University of Tasmania 

MKF3881 Digital Marketing

Download : 0 | Pages : 12
  • Course Code: MKF3881
  • University: Monash University
  • Country: Australia

Answer: Introduction  Tesla is American clean energy and electric vehicle company based in California. Tesla specializes in battery energy storage, electric vehicle manufacturing, and solar roof tile manufacturing (Tesla, 2020). Tesla has multiple manufacturing plants and assembly lines such as Giga factories and Nevada plants.  As of 2020, the company sells Model X, Model 3, Model S, and Model Y (Tesla, 2020).   In 2019, ...

Read More arrow Tags: Australia 29 digital marketing plan of tesla Monash University 

MKT7005 Fundamentals Of Marketing

Download : 0 | Pages : 10
  • Course Code: MKT7005
  • University: The University Of Adelaide
  • Country: Australia

Answer: Introduction  The following assignment is based on the SWOT analysis of the carbonated soft drink which has been already discussed in the previous assignment. The aim of this report is to analyse the secondary research of the company which is famous world wide as Coca Cola (SHTAL et al., 2018). The purpose of the assignment is to cater and examine the SWOT analysis from the PESTLE analysis that has been conducted previously....

Read More arrow Tags: Australia 29 fundamental of marketing The University of Adelaide 

N50212 Marketing Communications

Download : 0 | Pages : 9
  • Course Code: N50212
  • University: University Of The West Of England
  • Country: United Kingdom

Answer: Introduction The concepts of marketing as well as communication form important aspects of the various business organizations. Therefore, it is seen that the primary focus of the various business organizations in the present times is on the concept of marketing and they often take the help of effective marketing strategies to bring about the overall growth as well as the development of their concerned business organizations. The concep...

Read More arrow

BUSI330 Principles Of Marketing

Download : 0 | Pages : 2
  • Course Code: BUSI 330
  • University: Liberty University
  • Country: United States

Answer: Company Goals Ford Motor is a multinational automotive company founded by Henry Ford in 1903 and whose headquarters are based in Michigan. The company is divided into two brands, Lincoln brand which sells luxury cars and ford brand which sells commercial vehicles and automobiles ("Ford Motor Company: Company Information |," n.d.). Improving fuel economy for all products while adhering to regulations and addressing stabilizat...

Read More arrow

Save Time & improve Grade

Just share Requriment and get customize Solution.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1896 Order Completed

95% Response Time

Herman Berens

MSc in Psychology

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2632 Order Completed

100% Response Time

Albert Ambrosio

MSc in Nursing

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

93 Order Completed

100% Response Time

Jackson Mitchell

MiM (Masters in Management) in Supply Chain Management

New Jersey, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

416 Order Completed

95% Response Time

Tyler Moore

MBA in Accounting

Washington, United States

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

hello I am very satisfied with the work you did for me. I will not hesitate to take your services again for future assignments, proudly recommend... please review your price for returning customers


User Id: 457107 - 15 Jul 2020


student rating student rating student rating student rating student rating

Thanks to this expert in following closely on the assignment structure. Appreciated it :)


User Id: 415901 - 15 Jul 2020


student rating student rating student rating student rating student rating

Great work! I am very pleased with my outcome. It was was easy to understand, yet consistent with the business quantitative method lingo in answering the questions.


User Id: 383727 - 15 Jul 2020


student rating student rating student rating student rating student rating

thank you for the good work progress, really like how it\'s done and on time submitted to me


User Id: 225590 - 15 Jul 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?