Discuss about the Sports Marketing.
Australia is one of the leading countries in sports that involve human activity in various streams like cricket, football, basketball and other similar sports. There are numerous agencies and sports clubs in the sports marketing that render services on training, sponsorship, and tournaments. Hence, sports marketing have become one of the significant sectors that provide opportunities and growth to the country financial position and economy (Gallagher, O'Connor and Gilmore 2016).
Sports marketing in each of the field are the fastest growing sectors in the present globalization era as a result many companies and agencies are forming partnership to sponsor the different tournament. Many successful sports associations have achieved development in programs like Olympic tournaments that provides an edge to the career of successful sportsperson as well as the association. However, there are certain challenges that sports associations face the loyalty issues with respect to the athletes or sportsperson. Australian Football League, National Sporting organization recently experienced several loyalty issues on financial equalization that includes bribe and illegitimate commission fee. The loyalty issues also involve match-fixing activity that affects the efficiency of the players. Another challenge the organization face during sports marketing is the demographic issues that restrict several players to participate because of the age factor or physical disability factor (Auger et al. 2015).
With the increase of popularity in various field of sports sectors, market demands in each aspect is rising at the same time. In the globalization era, lot of new sports are introducing at higher-level tournaments that provides opportunity to the sportspersons and athletes. However, it takes a lot of effort with respect to promote the sports activity for its successful marketing.
Auger, N., Daniel, M., Knäuper, B., Dourian, T. and Raynault, M.F., 2015. Unintended messages in online advertising to youth: illicit drug imagery in a Canadian sports marketing campaign. Journal of Adolescent Health, 56(4), pp.429-432.
Gallagher, D., O'Connor, C. and Gilmore, A., 2016. An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases. Marketing Intelligence & Planning, 34(2), pp.203-222.