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ST3S81-Discussion On The Business Level Strategy

tag 0 Download 5 Pages / 1,031 Words tag 21-08-2020
  • Course Code: ST3S81
  • University: University Of South Wales
    icon is not sponsored or endorsed by this college or university

  • Country: United Kingdom


1.In the context of the Air Express industry, describe how Airborne Express likely used the results of Porter’s 5 forces in determining their generic business-level strategy.  Do the strategies that Airborne Express employed at the functional level (i.e., human resources, marketing, etc.) align with their business-level strategy?  Why or why not?  (Limit your discussion here to 2 functional-level strategies only).

2.We discussed analyzing resources and capabilities as a tool for understanding the source of a company’s competitive advantage. Considering the Starbucks and Toyota cases, what advantages would you argue that the organization (Starbucks or Toyota—pick one) has? How sustainable is their competitive advantage?  Explain. 

3.Discuss how superior efficiency, quality, innovation, and customer responsiveness are related to each other.  Also, discuss the unique role that top management plays in helping a company achieve superior efficiency, quality, innovation, and customer responsiveness.

4.Assume the following facts about the video rental industry in the 1980s:
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