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STAT201A Research And Enquiry For Managers

tag 0 Download 2 Pages / 403 Words tag 13-07-2021

Question:

Possible Managerial and Statistical Questions to Ask

Lets say you have large operation of your international business in US and really interested in these studies. Each of the figures derived by these studies were conducted on samples and published as fact.
 
If we want to challenge these figures by conducting surveys of our own, then how would we go about testing these results? Are these studies dated now?

Do they apply to all market segments (geographically, economically, etc.)? How could we test to determine whether these results apply to our market segment today?

The Roper Starch Worldwide study listed the mean number of recommendations made by influentials per year for different products or services. If these figures become accepted by  industry users, how can we conduct our own tests to determine whether they are actually true?
 
If we randomly sampled some influentials and our mean figures did not match these figures, then could we automatically conclude that their figures are not true? How much difference would we have to obtain to reject their claims?
 
Is there a possibility that we could make an error in conducting such research?
 
The studies by Mediamark Research and Maritz Marketing Research produced a variety of proportions about word-of-mouth advertising and advice seeking. Are thesefigures necessarily true?
 
How can we test to determine whether these figures that become accepted in the media as population parameters are actually true?
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