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Strategic Management: Cost And Viability

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Discuss about the Strategic Management for Cost and Viability.




The case study demonstrates the growing use of crypto currencies along with its reason for evolution.  There are three types of crypto currencies that comprise of Bitcoin, darkcoin and Ethereum. In this current study, resources and capabilities of small home users are compared with than of large commercial factories. Cost and viability of Bitcoin along with threat of crypto currencies are depicted. Later part of report deals with discussion of Chinese government efforts in crypto currencies and their implication in world wide.


Strategic background:

Financial institutions serves as the trusted third parties for processing electronic payments. However, this trust-based model suffers from some inherent weakness for some transactions. There were payment and cost uncertainties that limited the transaction size and reducing the small transactions possibilities (Zhang and Song 2014). In such scenario, it was required to avoid payment and cost uncertainties by using a communication channel that does not require any trusted party. This called for the development of electronic payment system that was based on cryptographic proof that facilitates transaction between two parties directly instead of creating trust. This has led to the evaluation of crypto currency and one of the most famous example of an emerging technology network for improving banking is Bitcoin. Crypto currencies can be defined as a financial animal that leads to secured money storage, decentralized and transferring of money that is enables by internet facility ( 2017). This results in instance of money between two parties without any cost.


Strategic environment:

Strategic environment of crypto currencies using PESTLE analysis of the case:

Political factors- There is not any government body controlling crypto currencies and they are usually allocated between private entities. Ability of federal government to conduct monetary policy becomes limited by crypto currencies. The competitive behavior of Crypto currencies market would be enhanced through regulatory bodies. Regulatory effort can be hindered due to decentralized nature of coin hinders.

Environmental factors- Market of Crypto currencies requires computational power with increase in demand. An alternative sources of energy is required for reducing the emission of carbon. The larger monetary environment is considerably different from crypto currency and compared to conventional currencies, there are several advantages of crypto currencies that has resulted grown in usage and utility. Sustainability of network of Bitcoin is affected by the environment factor that influence legacy of wealth and monetary system. It is required by Bitcoin miners to have efficient equipment for reducing environmental impact. Electricity cost of Bitcoin mining is estimated at $ 70712000 per year. Miners are required to ascertain an alternative source of energy that would minimize costs. 

Social factors- The social-cultural factor is one of the driving forces of crypto currencies market that involves reach, anonymity and savings. There is low level of awareness and usage of such currencies among people. However, there can be adoption of using such currencies among customers if such payment technology is adopted by more merchant. Operations of Crypto currencies is supported by the political environment of respective countries (Vitáris et al. 2017). Nonetheless, the effectiveness of business in the industry is threatened as the regulations is not intensive their war on cybercrime.

Technological factors- Firms adopting the payment system of crypto currencies would have concern about internet security. The future of crypto currencies market is impacted by technological development and internet innovations encourage adoption of such payment system. Bitcoin is considered to be in the first few stage of enthusiast of innovation. Cyber security is one of the issue that is affecting crypto currencies market.  

Technological life cycle

Technological life cycle

(Source: Luther 2016)

Legal factors- The unexplored and evolving nature of crypto currencies results in increased concern about undertaking of illegal activities and the usage of such currencies would result in security issue. It is regarded as one of the major concern of government and investors. Future of usage of crypto currencies is dependent upon regulatory and legal configuration that helps in defining the use of such system in each countries (Peters et al. 2015). 

Economic factors- One of the positive indicator of crypto currencies market is the recovery of global and US economy. Increased level of economic activities is likely to positively affect the market.

Competitive environment:

The competitive environment of crypto currencies is analyzed using porters five forces of the given case:

Supplier’s bargaining power- The bargaining power of suppliers in crypto currency market is determined by the degree to which the suppliers has control over capability or technology that make switching expensive or difficult. Supplier power is determined if large number of suppliers are required to produce product. Bargaining power of suppliers in crypto currency market is lower and the market is positively affected by lower switching cost (Carroll and Bellotti 2015). 

Buyers bargaining power- The bargaining power of Bitcoin is low as the highest quality technology is provided at lower cost.

Threat of new entrants- The value of Bitcoin is positively impacted by e commerce potential and it can be seen that there is high entry barriers. Entry barriers of Bitcoin is high that is likely to positively affect the crypto currencies (Elendner et al. 2016). This is so because new competitors faces difficulties ion entering the market.

Threat of Substitutes services or Products- As compared to current payment system that requires multiple verification system leading to incurring cost in such procedures and this end up making transactions costly. Bitcoin intends to minimize this cost and in this regard, it can be see that there is lower threats of substitutes ( 2017).

Rivalry among existing among competitors- Exit barriers of Bitcoin is low and Bitcoin is positively impacted by low exit barriers. The profit of firms in the currency market would increase if there exist low exit barriers.


Strategic analysis:

Comparison of capabilities and resources required to mine crypto currency by small home users and large commercial factories:

Large commercial factories are required to make additional investments in the area of mining of crypto currency resulting from decreasing lifespan of mining hardware. Significant resources are taken up by supply chain, thermal and power design, logistical and administrative overhead in the mining process. Additional resources are required for mining crypto currencies enable users to purchase mining capacity of hardware in data centers. Bitcoin mining in large commercial factories is done using cloud and it does not requires them to manage software, hardware, electricity and bandwith along with some offline issues ( 2017).  Mining devices are required to keep in cool for which cooling energy is required by organization and commercial factories. Cooling electricity overhead can be reduced substantially due to implementation of different technologies. Influence on development of protocol is lower for small miners as compared to large miners.

Small miners are mainly concerned about price drop in crypto currency and large factories are concerned about fierce competition among the same crypto currency miners. Centralization of hashing power another capability that is required by commercial power in the geographical area. Small home users rare required to have a registered legal personality and they are required to possess greater ability to influence the development of protocol. Large commercial factories has a diversified range of activities and the resources required are comparatively higher as against small home users that have a single section of mining value. Large miners are required to have their own value chain by running their own pool, hardware and mining facilities. They are required to have proper dealing with hydroelectric power electric stations that would enable them to access to cheap electricity (Biggs 2017). However, small home users are required to implement efficient software for mining of crypto currency.

Cost and viability of mining bitcoin:

Cost of mining of Bitcoin should take into consideration several parameters such as hardware cost, electricity cost and several other variables impacting the project. In the last few months, there has been fall in value of Bitcoin. An extreme low is registered by the Bitcoun exchange with the value falling from $ 1100 in year 2013 compared to $ 200 in the current period. The longevity of Bitcoin is dependent upon the direct support from community many from mining apart from it adoption on global scale. The mining growth in Bitcoin industry has detrimental effect resulting from certain cost that is required to sustain concerning this mining activity. Infrastructure of miners for continuing operations forms the basis of crypto currency. Mining cost is not cast in stone that has led to putting down of tools by miners. The process of mining has become less costly resulting from implementation of software and hardware. Cost of mining has reduced significantly due to usage of solar generators and electricity from winds.

It is clearly indicated that life of crypto currencies does not have long life and it is regarded that mining is not expensive. In the event of price going down, until there is an improvement in price, holding onto Bitcoin is the option of miners. In mining, rewards forms the basis of investment to people rendering services in solving mathematical issues. Therefore, for aligning data and updating it along with healthy keeping of public ledger. Moreover, a rational investor is highlighted by law of economics that an investor would be involving in production activities when returns generated is more than efforts in short and long-term (Guadamuz and Marsden 2015).


Criminal usage of crypto currencies:

The main concern about crypto currencies is related with security as virtual money can be used for funding illegal activities and can fuel thieves and hackers. Bitcoin transaction has the possibility of drawing criminal activities. It is likely to have considerable inducement to criminals from the anonymous transactions of crypto currencies. There are several elements involved in the thefts of crypto currencies such as terrorist organization and hackers. Cybercrimes would be fueled by the virtual currencies as it conceals identities by evading enforcement of law. Some of the programs in newer system like Ethereum makes it executable forever and money are transferred in arbitrarily complex ways.  In this situation, hackers are able to exploit the complicated ways of handling money.

Threat of Crypto currencies to hard currency banks:

Crypto currencies are one of the virtual currencies that are driven by technology and in many events, they are not connected to central issuing authorities. The real threat to the hard currency banks resulting from crypto currencies is their capability to collect taxes that will be incurred on transactions along with their ability of law enforcement to fight crime that has been transacted in such currency. Established money bank has been posed with a threat from crypto currencies as it results considerable policy issues along with vulnerability to cyber-attacks, counterfeiting and privacy. In order to improve the existing payment system, innovations of central banks could throttle. Given the market growth, it is urgently required by banks to have regulated clarity. There are many abuses of virtual money that involves sale of illegal goods and criminal money laundering (Gamble 2017). Regulation of digital currencies are not regulated by banks and unregulated digital currencies has led to evolving of crimes and speculations.

Chinese government interest in crypto currency and implication of worldwide interest:

In china, crypto currencies have gained publicity resulting from stringent actions taken by government concerning Yuan.  Crypto mining in China is facilitated by abundance availability of hardware and cheap energy. Currency turbulence further amplify the adoption of crypto currency. Crypto currencies has been viewed as one of the stable assets and people are willing to make investment in this sort of currency. Most of mining facilities are hosted by China that make use of highest power consumption for mining of crypto currency. Facilities of mining in China are concentrated in remote areas where land and electricity are available at cheaper cost (Rose 2015).

The adoption of Crypto currencies by China and japan has generated success worldwide and the popularity and value of virtual currencies have improved. Limits of currency piled by consumers in highly speculative market is minimized by the adoption of crypto currencies.


From the above analysis, it can be concluded that one of the most widely used currencies are crypto currencies and they have some shortcomings. Central banks are faced with the challenge of monitoring the payment system and one of the major concern is losing the money control system with the usage of this virtual currency. Mining costs of crypt currency is variable, however, the implementation of software and hardware has contributed to reducing the cost considerably. Performance of crypto currencies in most of countries as well as in gabling market are adversely impacted by various factors impacting cost of mining.



ABC News. (2017). China's new crypto-currency kings not fazed by regulation. [online] Available [Accessed 13 Oct. 2017].

Biggs, J. (2017). A Rare Look Inside A Massive Bitcoin Mine. [online] TechCrunch. Available at: [Accessed 13 Oct. 2017]. (2017).  Retrieved 13 October 2017, from

Carroll, J.M. and Bellotti, V., 2015, February. Creating value together: The emerging design space of peer-to-peer currency and exchange. In Proceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing (pp. 1500-1510). ACM.

Elendner, H., Trimborn, S., Ong, B. and Lee, T.M., 2016. The cross-section of crypto-currencies as financial assets: An overview (No. 2016-038). SFB 649 Discussion Paper.

Gamble, C., 2017. The Legality and Regulatory Challenges of Decentralised Crypto-Currency: A Western Perspective. Int'l Trade & Bus. L. Rev., 20, p.346.

Guadamuz, A. and Marsden, C., 2015. Blockchains and Bitcoin: Regulatory responses to cryptocurrencies.

Luther, W.J., 2016. Cryptocurrencies, network effects, and switching costs. Contemporary Economic Policy, 34(3), pp.553-571.

Motherboard. (2015). Inside the Chinese Bitcoin Mine That's Grossing $1.5M a Month. [online] Available at: [Accessed 13 Oct. 2017].

Peters, G.W., Panayi, E. and Chapelle, A., 2015. Trends in crypto-currencies and blockchain technologies: A monetary theory and regulation perspective.

Rose, C., 2015. The Evolution Of Digital Currencies: Bitcoin, A Cryptocurrency Causing A Monetary Revolution. The International Business & Economics Research Journal (Online), 14(4), p.617.

Vitáris, B., Coleman, L., Coleman, L., Madore, P., Smart, E., Madore, P., Madore, P., Madore, P., Wilmoth, J., Wilmoth, J., Smart, E., Wilmoth, J., Smart, E., Fargo, S., Wilmoth, J. and Wilmoth, J. (2017). Darkcoin News. [online] CryptoCoinsNews. Available at: [Accessed 13 Oct. 2017]. (2017). Central Banks Are Driving Many To Cryptocurrencies. [online] Available at: [Accessed 13 Oct. 2017].

Zhang, Y. and Song, G., 2014. Economics of Competing Crypto Currencies: Monetary Policy, Miner Reward and Historical Evolution.


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