Market development, strategic alliance and new pricing strategies are the most sustainable, feasible and acceptable future growth strategies. They should consider countries like India and China for further expansion. Both these countries are developing economies with huge population thus provide ample growth opportunities. In order to take maximum advantage they should focus on developing strategic alliance with local enterprises that have better knowledge of local community preferences. As they enter these new markets they should emphasize on restructuring their pricing strategies as these countries have lower buying power owing to less stable economic conditions and low currency value. eBay enjoys a huge market share and has high brand reputation which can help them attract target customers in new markets. They should deploy strategies by which can control sale of counterfeit products which will further help them increase brand image and loyalty.
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