country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Strategies Management Of Apple Incorporation

tag 0 Download6 Pages 1,461 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Choose and Analyse an Organisation and their Strategic Approach to Marketing and Answer the related Marketing Areas.
 
 

Answer:

Company Background- Apple

Apple incorporation is the company established in California and it is founded by the Steve Paul in 1977. Apple is very popular company and as we know that the company offers the computer software, mobile phones and laptops.  All the electronic devices are introduced by the company. The wide range of the products of the Apple involves the iPhone, iPad and Mac book. The Apple Company operates its business in 50 countries and all the markets of USA, Canada, Japan, France and UK are included in this. The numbers of employees working in this company are large in number like approximately 14000 people are working in this company all over the world. The company is huge in size so the employees working in this company are also large in number around 14000 people are working across the world. However, the Apple is the brand famous for its quality and different range of electronic devices.(Apple Inc., 2017).

SWOT Analysis

The SWOT analysis of the company depicts the Strengths, weaknesses, opportunities and threats to the company.

Strength: - The brand image and the customer loyalty for the Apple Company is the strength of the company. The company is known for the innovation and the strong brand image is the plus point of the company(Erika, 2014).

Weaknesses: - The high level of selling prices of the mobile phones is the weaknesses of company. The people from the middle class group would not be able to buy the products because of the high cost. The distribution network channels of Apple Company are limited also.

Opportunities: - The expansion of the distribution network will lead to the generation of revenues and the increasing demand of the Smartphones and the tablets is the beneficial for the growth of the Apple(Hellman, 2014).

Threats: -The aggressive competition is the threat for the company as there is lot of companies offering the variety of mobile phones Samsung, Sony, Android etc.

Product life Cycle

Product life cycle is the concept used to analyze the industry and  there are two situations for the industry of Apple one is International and other one is Domestic. 

International - Growth Stage of Apple

As we all know that the Apple is growing very fast and Apple’s market is in the growth stage of International market. The company believes in the growth and expansion by entering into the emerging markets..

Domestic Market- Mature Stage

Talking about the Domestic market, the market of Apple is in the stage of low growth because of the existence of the high level of competition. The competitors available in the Market like Samsung, Sony, HTC etc slow down the growth of the Apple’s market (Gosnar, 2012).

Marketing Strategy

  1. Market Development strategy- The development of the market is very important to gain the market share and Apple need to look for the new market to become the successful brand of the electronic devices
  2. Market penetration: This strategy is applicable only in the case of the market that has the ability and potential to grow. As we know that the Apple is already a well established company and there is great scope for this company to shift or penetrate to already built market (Kissmetrics, 2017).
  3. Product development: Another strategy that the Apple company can adopted is to introduce the new features in the smart phones and laptops. The development of the products will help the company to compete in the market to gain the competitive advantage (Nagaraj, et al., 2013). 
  4. Differentiation- The prices of the iPhones is no doubt high and it is very difficult to purchase these products by the middle class people. The high cost of the products shows the differentiation because of the product innovation and product quality.

Current issues with Apple

  1. The high cost of the products: The high price of the Apple mobile phones is very high and it is a key issue that cost is to high for the middle class people. The people of low financial background can not afford these mobile phones because of its high prices. The problem exists when the other companies like sony, HTC, Samsung offers the mobile phones at the minimum price.
  2. Strategic positioning: The choices of the consumers changes with time and all the decisions of the company depends upon the customer choices. Apple is focusing to attract more customers and retaining the old customers to maintain it’s the same position in the market. (Blue Ocean Strategy Institute, 2012).
  3. Less investment in Computers:  One more issue observed in this company is that the company is not interested in investing its money on the desktop computers. The reason of the less investment is that the previously the company did not get any good results. The companies like Dell and Lenevo are best in investing in the computers. (Jackson, 2013).

Marketing Strategies

To solve the issues and to gain the competitive advantage in the market, the marketing mix needs to be followed as strategies. The marketing mix involves the 4P’s (price, product, place and people).

Product:- As we know, Apple is offering huge varieties of products like iphones, ipods, tablets, Macbook and all these products are the top products of the Apple. The strategy of Apple in terms of promoting its mobile phones should focus on the needs of the stakeholders of the organization.

 


Price:- The pricing strategy involves higher prices for high quality products. Thus, it should offer high prices because Apple is already best known for its quality work. The price of the Mobile phones should be set higher to attain the same position in the market and to gain the maximum market share(Khan & Alam, 2015).

Place:- This is the strategy beneficial for the distribution of the products across the world. The company can distribute its services and products with the help of market penetration through strong campaigns.  

Promotion:- The promotional strategy of the company should involve the advertising and promotions against the target audience and that advertising can be done through print media in the form of newspaper, magazines, etc. Moreover, Digital advertisement such as the use of TV advertisements etc.can also be used to promote the mobile phones of the Apple(S Alam, 2015).

Recommendations

 As we have studied in the report the Apple is a very famous brand of the mobile phones and other electronic products. This company is popular because of its innovation and quality of work. There are many issues faced by the company like high cost of the products and less investment in desktop computers. The recommendations to solve these kind of issues are given in this report. Firstly, it is recommended the company need to expand their business by opening more stores in the every part of the world.  The market share of the company can be increased by doing this

Secondly, it is also recommended that apple should start investing in the desktop computers to gain the competitive advantage. There should be proper strategic planning is to be followed.  Furthermore, the company can do well if proper strategic planning is done. For example, the cost of the iPhone 6 should be minimized with the introduction of the new version of the mobile phone iPhone 7.  Lastly, it is recommended that the Apple should do the proper utilization of the strategic management tools.

 

References

Apple Inc., 2017. Apple official website. [Online]
Available at: https://www.apple.com/in/

Blue Ocean Strategy Institute, 2012. How Apple’s Corporate Strategy Drives High Growth, Available at: https://www.blueoceanstrategy.com/wp-content/uploads/assets/videos/AppleSlides.pdf

Erika, 2014. Apple Inc.: Introduction, Available at: https://www.erikaw.com/assets/docs/ErikaWhiteAppleCase.pdf

Gosnar, A., 2012. The classification of inovations: The case of Apple Inc., Available at: https://www.cek.ef.uni-lj.si/magister/gosnar795-B.pdf

Hellman, J., 2014. Apple Inc.: A Short SWOT Analysis, Available at: https://www.valueline.com/Stocks/Highlights/Apple_Inc___A_Short_SWOT_Analysis.aspx#.WPW-llK6bIU

Jackson, E., 2013. The big five problems facing Apple: None of which is too much cash, Available at: https://www.forbes.com/sites/ericjackson/2013/02/26/the-5-big-problems-facing-apple-none-of-which-is-too-much-cash/#35c2888754b3

Khan, U. & Alam, M., 2015. A critical analysis of internal and external environment of apple inc. International Journal of Economics, Commerce and Management, June, 3(6), pp. 1-13.

Kissmetrics, 2017. 7 Key Strategies That You Must Learn From Apple’s Marketing, Available at: https://blog.kissmetrics.com/7-strategies-apple-marketing/

Nagaraj, S., Patterson, L., Schildhorn, B. & Thacher, J., 2013. Global strategy: Apple Inc., Available at: https://community.mis.temple.edu/shashanknagaraj/files/2014/04/Apple-Strategy-Paper-Group-4.pdf

S Alam, 2015. A critical analysis of internal and external environment of apple inc.: Researchgate.

OR

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Strategies Management Of Apple Incorporation . Retrieved from https://myassignmenthelp.com/free-samples/strategies-management-of-apple-incorporation.

"Strategies Management Of Apple Incorporation ." My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/strategies-management-of-apple-incorporation.

My Assignment Help (2018) Strategies Management Of Apple Incorporation [Online]. Available from: https://myassignmenthelp.com/free-samples/strategies-management-of-apple-incorporation
[Accessed 25 January 2020].

My Assignment Help. 'Strategies Management Of Apple Incorporation ' (My Assignment Help, 2018) <https://myassignmenthelp.com/free-samples/strategies-management-of-apple-incorporation> accessed 25 January 2020.

My Assignment Help. Strategies Management Of Apple Incorporation [Internet]. My Assignment Help. 2018 [cited 25 January 2020]. Available from: https://myassignmenthelp.com/free-samples/strategies-management-of-apple-incorporation.


At MyAssignmenthelp.com, we understand that when students get stuck with tough assignments, they look for affordable services. To assist students with complex assignments, we have built a team of skilled cheap essay writers. MyAssignmenthelp.com has become one stop solution for all students who often look for answers related to their search similar to do my essay at the cheap rate or who can write my essay at affordable prices. Students prefer hiring us as we have the best provisions to render services related to do my essay online at a reasonable rate.

Latest Marketing Samples

MRKT20052 Management And Digital Communications Marketing

Download : 0 | Pages : 4
  • Course Code: MRKT20052
  • University: Central Queensland University
  • Country: Australia

Question: Introduction Natural evolution is the organic food and beauty products selling company in Walkamin, Australia. It supplies raw food products and ready to launch new products in the market. The company has some opportunities and some threats which will be analysed in the presentation. In this report, the structure and design of the company is focused upon for the purpose of  organisational analysis. The overall performance of the...

Read More arrow

MMK739-Brand Report And Presentation

Download : 0 | Pages : 11
  • Course Code: MMK739
  • University: Deakin Business School
  • Country: Australia

Answer: Introduction The brand name of a company can be stated to have a life of its own and has a profound impact on the performance of an organization. The primary aim of the given report is to identify a brand problem associated with the chosen company Telstra and use the Keller’s model available in order to ensure that the company can solve the problems associated. Certain recommendations for the same will also be provided. Brand I...

Read More arrow Tags: Australia Mount Cotton Management Humanities University of New South Wales 

BUS106-Consumer Behaviour Analysis

Download : 0 | Pages : 4

Answer: Chosen Product: iPhone 1.Identification and analysis of the needs to buy the chosen product: The modern generation has the urge to be more gadget friendly. With every passing day, more gadgets powered by advanced technology are being launched to give a more user-friendly experience. Some of the reasons for the needs to buy an iPhone are: IPhone unlike many other Android phones has a very efficient and high-resolution camera, which c...

Read More arrow

HC2022 Market Research Exploring Marketing

Download : 0 | Pages : 5

Answer: Introduction (Source: Hair & Lukas, 2014) Marketing research is the process of ascertaining and assessing the viability of a new service or a good through extensive research conducted by getting in direct touch with the customers. The practice allows the company to discover more insights about the consumers, their opinion and their views, which helps in delivering the desired product to the customers (Malhotra & Peterson, 201...

Read More arrow

MKG721 Food Marketing Rubric

Download : 0 | Pages : 6

Answer: Introduction Energy drinks are one of the emerging commodities in the world that are having a very high rate of growth in their market. People in the world are shifting from the consumption of carbonated drinks to taking more healthy drinks. This has enabled the energy drinks market of energy drinks to be increased at a very high rate. The products have translated from being a niche commodity to a fast growing in the drinks markets. T...

Read More arrow
Next
watch

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,185,179

Orders

4.9/5

Overall Rating

5,057

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 4/5

2594 Order Completed

95% Response Time

Michael Johnson

Masters of MSc in Economics

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 4/5

248 Order Completed

100% Response Time

Lloyd Bernabe

MSc in Accounting

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

93 Order Completed

100% Response Time

Jackson Mitchell

MiM (Masters in Management) in Supply Chain Management

New Jersey, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

154 Order Completed

97% Response Time

Harold Alderete

PhD in Economics

London, United Kingdom

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

well down this was my first time using this service i was stressing a lot but was happy with the work done my the experts

flag

User Id: 367685 - 25 Jan 2020

Australia

student rating student rating student rating student rating student rating

Amazing job. Thank you expert! Amazing job. Thank you expert! Amazing job. Thank you expert! Amazing job. Thank you expert! Amazing job. Thank you expert! Amazing job. Thank you expert!

flag

User Id: 114483 - 25 Jan 2020

Australia

student rating student rating student rating student rating student rating

Even requesting more than 4 times adjusted in the first information topic shared. Every time send me the same piece of paper with descriptive things and Zero analyses. Take into account that most of the information was not extracted from the main sou...

flag

User Id: 181118 - 25 Jan 2020

Australia

student rating student rating student rating student rating student rating

I am very pleased with my grade my paper was written very well. I will most definitely be using this company again to write another paper for me.

flag

User Id: 348921 - 25 Jan 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?