$20 Bonus + 25% OFF +
5
%
Cashback
information
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
Claire Gilliam Student Reviews Student Reviews Student Reviews Student Reviews Student Reviews 4.8/5 hire me

Question:

Discuss about the Strategy for the Fashion Business.
 
 

Answer:

A strategy for the fashion business may take a form of putting into use a single means of promotion. For any fashion retail business to succeed, it has to follow some strategies.

Designing and development are one of the strategies that entail collecting the different designs, making of patterns, developing the samples and researching the fabrics.  (Oeppen & Jamal, 2014).

Production and supply chain. This is a strategy that enables the fashion designers to look for supply chains so as to distribute their products. It includes sourcing for fabric and materials, production, supply and logistics and then chain delivery.

Marketing and communication entails developing the brand, organizing fashion shows, and presentations and using the social media to market the products.

Sales and distribution are the last strategy which involves both the wholesalers and retailers. The wholesalers carry out multi-brand stores and online stores while retailers take care of the online stores and trunk shows.

Factors

To start a fashion business, several factors must be considered. First is the amount of capital which is required to open the business. There should be enough capital which will enable a sufficient business. Commitment is another factor which means that the person starting the business should be more commitment because fashion business requires a 24-hour commitment. Fashion business takes a lot of time to build, so one should give up especially when there are some downturns. One should think of themselves being the CEOs of the business after what they will be able to organize themselves well.

Fundamentals

Fundamentals of fashion include; the history of fashion, surveying the current designers and introduction to careers based on clothing and fashion design (Dillon, 2011). Bring something unique to the market so as to attract more customers. Always don’t rely on yourself but find a business partner or advisor because fashion business is all about advice. Use a network of contacts to reach more customers. Lastly manage the cash well and in the right way to avoid future scandals.

Principles

There are different principles behind the movement and change of fashion. Consumers determine which style is more attractive and which is not. Designers do not create their designs, but they are influenced by choice of the customers.  The Price of the product does not mean that the design is the present fashion because the new products may sometimes be sold at fair prices when identified as the best fashion. The different methods used by retailers to promote their products may not change the fashion interests of the customers. This is because they cannot make customers to buy what they don’t want. Every fashion ends in excess because people get used to it and start looking for new fashion (Turker & Altuntas, 2014).

The relationship between primary and secondary market is that, in the primary, investors buy directly from the issuing company while in secondary, they trade securities among themselves. Major market raises long-term funds by issuing securities while secondary market provides a ready market for existing long-term securities. The auxiliary market is one which provides services like access, dining, health, housing, retail, and transport.

 

References

Oeppen, J., & Jamal, A. (2014). Collaborating for success: managerial perspectives on co-branding strategies in the fashion industry. Journal of Marketing Management, 30(9-10), 925-948.

Dillon, S. (2011). The fundamentals of fashion management. A&C Black.

https://www.youtube.com/watch?v=U8p7Gll0HNE

Turker, D., & Altuntas, C. (2014). Sustainable supply chain management in the fast fashion industry: An analysis of corporate reports. European Management Journal, 32(5), 837-   849.

OR

MyAssignmenthelp.com boasts a pool of 3000+ PhD qualified dissertation writers, who are committed to providing highest quality dissertation paper help in more than 100 subjects. Each expert specializes in providing top-quality dissertation writing services in the exact manner that students want. Being a cheap dissertation writing services, we ensure prices don

Most Downloaded Sample Of Management

Toulin Method Of Argumentation

Download : 289 | Page : 1

You are required to write a researched argument essay that convinces persuades the reader of your position / stance. This is an academic, researched and referenced document that demonstrates your understanding of the objectives of the course. The structure of the argument will follow the TOULMIN METHOD of argumentation.

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Consumer Behavior Assignment

Download : 211 | Pages : 9

Executive Summary The purpose of this report is to elaborate the factors which are considered by individuals before selecting an occupation. Choosing an occupation is indeed a major decision of everyone’s life and it does give a shape to where he would be heading in the course if time. The report begins with a list of various occupations which have been going since the human civilization started though it has indeed changed its form to...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Internet Marketing Plan For River Island

Download : 371 | Pages : 13

Introduction With the increase enhancement in the field of technology, it has been considered essential by the businesses to implement such technology in their business processes. Further, the increasing demand from the customers regarding the better quality of products and services delivered to their doorstep has also necessitated for the businesses to implement the e-business strategy in their business processes. E-business which is common...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Strategic Role Of HR In Mergers & Acquisitions

Download : 330 | Pages : 9

Executive Summary In a merger & acquisition, role of an HR has emerged as a very critical function. At each stage of merger and acquisition process, HR plays a strategic role. The importance of role of HR part in integration of the merged companies should not be taken lightly and should be handled very carefully and with due planning. At pre acquisition stage, due diligence should be taken before the start of the process and HR must carve ou...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Relationship Between Knowledge Management, Organization Learning And HRM

Download : 362 | Pages : 7

Introduction In this competitive business environment where every business organization is trying to attract the customers of each other, it becomes essential for these organizations to remain competitive by innovating new ideas and thoughts, so that value added products and services can be provided to the customers. The motive of such organization in providing value added services to their customers, require their employees to be quite effect...

Read More arrow Tags: Australia Arlington Management University of New South Wales 
Next
Free plagiarism check online Free plagiarism check online on mobile
Have any Query?