Discuss about the Supply Chain Management on Food Industry.
Australia being an agro-Based economy has the agricultural sector providing job opportunities for approximately more than half of the citizens and the entire country’s population. Hill, C. A., & Scudder, G. D. (2012). The Australian food market is very competitive as there are many players in the industry. By the change of consumer trends through household demographics, personal desires, technological advancements and customs, the food sellers and other agricultural product providers respond to long-term shifts. Food security has grown into recognition and consideration and is now an established issue for the whole food industry and the globe in general. By definition, food security encompasses going through a proper and sensible evaluation of food security considerations as well as putting into account possible calamities that may arise to the Australian people. This is a situation that comes along when everybody, every time has the best access to adequate, proper and nutritious food that matches their diet requirements to live healthy and recommendable lives.
Supply chain management encompasses both supply and materials management from the available unfinished goods to the final products. It focuses on how various enterprises manage their providers’ procedures, technologies and the ability to provide an advantage in competition with other partners. Beulens, A. J. (2011). It always extends the original intra-organizational activities by encouraging business partners together, all geared towards achieving a similar goal. Supply chain management focuses on the external environment in any given organization.
Field of research.
This research will enable me to apply my knowledge as this topic will provide me additional know-how and techniques to gather the most accurate and correct information concerning food supply chain management. Interacting with different managers from various food providing organizations will provide a clear understanding of the field and all it entails bearing in mind that this is a very delicate sector which everyone should have a proper and clear knowledge of. From the marketing point of view, I will have the opportunity to interview the managers directly without fear to get to know what has already been done as far as food service industry is concerned and what is yet to be accomplished. Data will also be collecting food production journals, magazines, books and other secondary materials. Media will also be involved when gathering the information.
Observation, face to face interviews and questionnaires will also be in use to ease the process of gathering the information from the target population. A sample size of 20 managers who run food service organizations will represent the overall target population through answering of various questions, both orally and through writing in the questionnaires.
With the main objective or aim of the research project being the determination of the supply chain management activities which enable the food provision to acquire and achieve higher overall growth and productivity, below is the research question which will enable the researcher acquire the required information; ‘Which Supply chain management techniques on food industry enables you to achieve your targets of achieving higher overall growth and productivity?’. After getting various answers, the researcher will be in a position to analyze and evaluate the answers and come up with the most repeated feedback which is assumed to be the voice of the majority and believed to be accurate and reliable.
The most important and key terms in this research project include; food supply chain management, growth, and productivity. Food supply chain management is defined as that composition of both supply and utilization of various raw materials from the available unfinished goods to the final products. The actual implementation is also put into consideration.
Very many researchers have done a lot concerning food supply chain management. The main concern here is to determine the nature of the investigation in supply chain management and actually what really would encompass the sector of supply chain management as one of the management fields in the industry. This research was developed specifically highlight the possible unattended gaps in the business and giving out the possible ways and directions for the accomplishments as well as consolidating current education. On the view that supply chain management is a discipline by itself, it should, therefore, start as a fully pledged sector just like marketing. There is a real need in any sector of research, more so the social one to give the inclusive components of the subject.
The origin of supply chain management practices spans from work life conflict experienced by employees and the customers when the demand surpasses the supply. Lambert, D. M., Cooper, M. C., & Pagh, J. D. (2014). This can be seen as the inter-role conflict that results when one or more customers feel incompatible with the other areas such as being a spouse, parents, personal issues, etc., with what they cannot have regardless of the capacities and ability to buy attached to them. The concept of supply chain management recognizes that most individuals have multiple roles. It helps minimize the amount of conflict that may arise between the suppliers and the customers and also target antecedents.
Food supply chain management has various management similar terms which focus on the same issue, and they include; connectivity sources, management of pipeline supply, quality stream management and finally the value chain management. All the value management have been of great concern to many researchers and both developing and the developed organizations. A lot of investors have majored on the food industry as it is the leading in every economy globally. The supply chain is and should always be viewed as the central unit in any market as far as competitive advantage and analysis are concerned. Georgiadis, P., Vlachos, D., & Iakovou, E. (2009)
My concern with the finding of the information is focused on the primary capturing of information with the application of primary empirical-descriptive mechanisms. Bearing in mind that the development of a stable and competitive supply chain management has the basic requirement of a more detailed and aggressive research topic, primary sourcing would not provide all the required information, and thus secondary references have not been left out. Journals, magazines, books, internet and other materials will help provide accurate data which will be directly compared to the first-hand information.
Many thriving companies may not necessary be focused to improve the sales or other reduce the production costs nor realize high amount of profits but would rather be driven towards promoting the whole supply chain management as an industry by itself since it is the backbone of any organization as well as the determinant factor both for the success and failure of the entire business. Cooper, M. C. (2010). Scientifically a development of a stable food supply chain management needs various developments and procedures which should normally be adjusted to enhance the realization of theoretical models to ease the understanding of the entire phenomenon of food supply chain management.
There is an economic pressure brought about by the households which intend to purchase foods for their consumption from home. The suppliers tend to neglect and ignore households purchasing with the notion that they can’t reach the level of buying in a lump sum after which they go to retailers and wholesalers and make the purchases. Doukidis, G. (2010). Balancing the supplies by the food supply chain managers will always remain difficult as far as they don't wish to recognize the individual buyers who exercise impulse buying. Nevertheless, most of the grocery producers have majored on the individual buyers at the expense of the organizations buying in bulk to keep in touch and connected to their customers. They always have the knowledge to maintain an equilibrium in supply such that the overall demand is equal to the supply hence enhancing a perfect market competition with other firms producing the same food products. Pagell, M., & Wu, Z. (2009).
There is also noticeable competition between the local and international food suppliers in Australia. Most of the domestic suppliers have been outdone by the foreigners from overseas especially in the dairy sector (cheese and butterfat), meat, cereals, and animals. A high proportion of approximately 31% of the exports goes unprocessed as a result of unfavorable competition from the outsiders who tend to convince the local buyers to mostly focus on the imports market Müller, M. (2008). Much of the growth of imports has manifested itself as the processed foods ready for human consumption. Other factors which need to be examined for they have affected Australia's basic trade in food products include the inadequacy in the production of the vital goods as a result of poor climatic conditions, a factor that has led to the deterioration of the dairy industry, not forgetting the grain and the wine industry. The volatile situation also being created in the readily available beef cattle. Secondly, there is the increasing realization of labor at low cost resulting in less food production hence affecting the Australian fresh and processed food products negatively.
Both Maloni, M. and Brown, M emphasized on corporate social responsibility in the supply chain of food management and acknowledged that good business ethics should be noticeable to all the players in this industry. They also believe that of all the industries, food and agribusiness are the most crucial one which needs much of the attention. Brown, M. E. (2010).In this research, there will be high lecturer engagement who will provide the necessary materials and knowledge on where to begin the exercise. Guidance on some issues also needs the presence of a lecturer.
Because this research study requires voluntary human participation, the researcher is needed to conform to professional standards of conduct. The study required the approval of each participant as well as the written and verbal acknowledgment that their responses would be kept confidential. Their physiological and psychological comfort would be considered in all aspects of the focus group and interview sessions, allowing the researcher to balance their research needs while respecting the needs of the participants. The respondents will be briefed about the nature of the study and reminded that they could as much or as little about any given task. All the collected data will be analyzed systematically by choosing the most common responses as the accurate ones. There will be the elimination of those respondents who may seem not to be serious with the exercise.
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