Discuss about the Survey Administration Research Method.
The primary purpose of this report is to find out the appropriateness of the use of survey administration method in researching a pilot questionnaire.The report also aims at looking at the focus areas that require improvement relating to the study. The research aimed at trying to understand the consumer's attitude and how they perceived Full-service carriers (FSCs) and also Low-cost carriers (LCCs). This report also tends to explain the areas raising issues among respondents and the statements that should be changed on the pilot questionnaire. The report describes the administrative method utilized to complete the pilot test by outlining the advantages and limitations of using survey administration method and offering suggestions that can be put in place to improve the technique. Some of the respondents were unable to understand the questions and their solutions necessitating the adjustment and modification of the questionnaire.
Survey administration method
The main aim of carrying out the pilot test is to find out the areas that needed improvement on the questionnaire, but before doing this, the issues with the survey required to be identified first. In carrying out this procedure, our group decided to adopt self-administrative questionnaire method. The method gives respondents freedom to fill the research papers with no interference from the team members, (Labonte et al., 2012, p. 166). As they filled the research papers, our team members talked to respondents to determine the specific questions they had problems in answering and also the statements they had difficulties in understanding. There was much use of face to face communication where our team members interviewed the respondents. The self-administrative questionnaire is designed in such a way that the respondent is required to complete filling the research paper without the interference of the researcher, (Brock et al., 2012, p. 266). Even though there is no interference by the researcher, a skilled researcher can get a researcher do some observations on the respondents to be able to identify the issues with the questionnaires on time. Modes of self-administrative questionnaire include:
Use of computers: Computers have an advantage of streamlining a potentially complex series of questions for the respondents to answer, (Lewis, 2015, p. 475). Many respondents can access the information through the computer.
Use of the traditional method: This involves the researcher presenting himself in person and giving the respondents the research papers to fill after which they are supposed to return to the researcher, (Lee et al., 2012, p. 88). The researcher gives the respondent the questionnaire and a pencil person by person.
The automated interactive interview where respondents are invited for interviews using mails.
Advantages of self-administrative questionnaire method
No researcher interference
Respondents answer the questions on the research paper at their convenience because there is no interference by the researcher. The respondent is, therefore, able to fill the correct information on the research paper. This encourages objectivity on the part of the respondents when answering the questions, (Fusch & Ness, 2015, 1408)
There is less bias since there is no interviewer present to change the way questions are asked and therefore the respondents complete the questions as they appear on the research paper. The interviewer does not manipulate the work of the respondent, and thus the information gathered from the questionnaires is the original data from the respondents, (Berger, 2015, p. 12).
The researcher can get a tremendous amount of information and is also able to access a good number of sample, (Hunter, 2012, p. 11). The researcher will be able to get the data required from many sources of respondents, and therefore, the information needed by the researcher will be at his/her disposal. Each respondent provides information independently.
Researcher can get answers to complicated questions
One can ask some complicated questions as compared to a personal interview. The researcher can decide to include the hard and complicated questions on the questionnaire so that the respondents who can fill them with ease can do so and the researcher can get the required feedback, (McPeacke et al., 2014, p. 25).
Researchers can receive respondent’s personal information
In a self-administered questionnaire, respondents can give information on private and their sexual relationship better than in face to face communication, (Theorem et al., 2012, p. 12). With self-administrative surveys, people do their best not to impress anyone but instead try to give the Full-service impression. Therefore, Full-service results in the right and insightful feedback on how people consume alcohol, sexual life and also sexual experiences can be obtained through this type of questionnaire.
A self-administrative questionnaire is ecumenical in that it saves time and money.
It is the most comfortable method for respondent since the respondents only have to answer the questions on the research paper and nothing else, (Grav et al., 2012, p. 114). The researcher gets instant feedback from the respondents. The feedback from the respondent is provided with immediate effect through filling the questions on the questionnaire and with this, the researcher can get the required information about the research. Therefore, the researcher can adopt surveys from each respondent and clarifications can be offered if needed.
Disadvantages of self-administrative questionnaires
May be time-consuming
Self-administrative questionnaires may be time-consuming since respondents are supposed to answer the survey and record their responses, (Lutomski et al., p. 16). It is also labor intensive since many copies of the questionnaire must be made for the respondents to fill. This makes self-administrative questionnaires costly to implement.
The respondents may misinterpret the questions
In elf-administrative questionnaire method, the researcher does not have any control over how the respondents and the people involved interpret the questions or the statements on the research paper, (Crede & Niehorster, 2012, p. 134). The questions on the questionnaires are targeted to be filled by different types of respondents, and therefore, they can interpret the questions in different ways, and the researcher has no control over their interpretation.
The respondents may fail to fill important questions.
The researcher cannot force the respondents to fill the questions in the questionnaire, (Crede & Niehorster, 2012, p. 134). This is because the respondents have the freedom to fill the questions on the survey without being interrupted by the researcher and therefore they may end up not filling the question maybe because of their complexity.
Difficulties in sampling
There can be a challenge in sampling on the side of the researcher. The process of sampling the research and collecting data using the self-administrative is complicated and hard on the side of the researcher, (Crede & Niehorster, 2012, p. 134).
Cannot obtain information from illiterate people
The self-administrative questionnaire is not convenient for uneducated people as they cannot be able to read and write what is contained in the research paper, (Crede & Niehorster, 2012, p. 135).
Reflections on the administrative procedure
A self-administrative method was used as our group decided that it was a good idea to give respondents their freedom to fill the questionnaires after which the researcher can get the feedback about the questions from the respondent and also their perspective about the research. The process went on well, and our team was able to get the feedback from the respondents. Our team members interacted with the respondents through face to face communication, and the respondents could comfortably remember where they had difficulties during the process. The team members actively supported the respondent in tackling the questionnaire, and through this, the respondents were able to get information about the questions that seemed hard on the research paper. Our research team concluded that self-administrative method worked out perfectly well and at the same time employing face to face interactions with the respondents as it had so many advantages on the research.
Suggestions to improve administrative procedure
Use of self-administrative research can miss some aspects such as human reactions like body language because of lack or fewer interviewers. The respondents might at times require in-depth explanations about the questions, and lack of qualified researchers at their disposal can make them fill the questionnaire in the wrong way or even fail to fill the survey altogether, (Berger, 2015, p. 18). As a result of this challenge, it is vital for a self-administrative method to be accompanied by face to face interaction with the respondents to help cover their reactions, facial expressions, and feelings.
Change required for the questionnaire
The questionnaire at hand should be modified before catering for a large number of respondents. Some of the questions on the survey are also not precise enough and require interpretation by an experienced researcher. The structure of the questionnaire is complicated. The questionnaire should, therefore, be reviewed once again to cater for mistakes that are evident before it spreads to a vast group of respondents.
Because of the objective of making sure that this survey reaches a good number of people, using face to face interaction is not convenient, and this calls for the use of an online survey method. The online survey method is advantageous because it enables interviewing of a large number of respondents at a time, hence saving time and cost, (Crede & Niehorster, 2012, p. 150). Online survey method is also essential as it can reach a large number of respondents with similar interests, values and also facing the same challenges.
The people utilizing Full-service carriers and also Low-cost carrier's airline can be interviewed and questioned by an online survey. The researchers are also able to automatically receive the results of the study after the respondents submit their responses. Getting the results automatically will help by doing away with manual calculations and in the long-run enhance the accuracy of the research.
In the questionnaire, complicated and irrelevant questions should be highly avoided. This is because the respondents who are less educated may not be able to answer the complex research questions, (Crede & Niehorster, 2012, p. 161). Such respondents end up filling irrelevant answers or even not fill the questions altogether. It is of great importance that the questions appearing on the questionnaires should be simple and clear to be read because the questions are targeted to be filled by different groups of respondents.
Lesson learned and conclusion
The research survey has enabled us to get new and essential knowledge regarding research methods on face to face questionnaire by interacting with the respondents. The review has also assisted us in gaining an understanding of how different people understand and perceive things around us. Some issues have been considered to avoid complicating the survey questions of the research, for example, if there is a simple and appropriate way for reaching the respondents, it will be easier and faster to collect and analyze data from the respondents. Finding out the research method is a crucial and compulsory requirement for any research to be carried out.
Survey questionnaires should be viewed at appropriately so that the significance and the value of the informational data can be well understood by the respondents and the other people, (Crede & Niehorster, 2012, p. 139).
Also, the survey questionnaires should be clearly and structured merely so that the respondents can be able to understand. With this, the less educated respondents can be able to fill the questions on the questionnaire since they are familiar and straightforward.
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