Discuss about the Sustainable Business Of Intrepid Travel.
Sustainability is the main factor for making a business stable. Sustainability in a business focuses on the long-term outcomes. In order to get competitive advantage a business needs to gain sustainability in terms of social, environmental and economic sustainability (Pulido-Fernández et al. 2015). To maximize the profit in the global market it is crucial for a business to supply environmentally friendly product, which ensures the green business and it replaces the non-green products from the business. Sustainable business makes an enduring commitment to the principles of the environment in a business operation. This study deals with the sustainable business development in the context of Intrepid Travel.
Background information on Intrepid Travel
Intrepid Travel is the largest small group adventure travel organization across the world. This company was established in 1989 at Melbourne in Australia. They provide travel through public transport, local food and accommodation. The management of this organization is well developed and the co-founder of this organization is Geoff Manchester. They focus to develop a sustainable business in the global market (Pulido-Fernández 2018). This organization follows the flatter organizational structure to give value to their employees as such kind of organizational structure makes the employees comfortable to interact with the hierarchy.
Intrepid Travel operates in the global tourism industry includes Asia, North and Latin America, Europe, Antarctica, and Australia. They aim to expand their business in United Nations. In the international market, the tourism industry is growing rapidly as the people of the developing country have a great intention to visit new places. In the context of Australia, the tourism industry has occupied a good position and it has a major contribution to Australian economy (Mihalic 2016). According to IBIS report, Intrepid Travel is one of the well known earning organizations in Australia, which contributes a good value in Australian economy (Ibisworld.com.au 2018). This is a growing organization with a high profit margin in Australian tourism industry. Sydney, Brisbane, Queensland, and Melbourne are the major attraction of the tourism. The wildlife of Australia adds more to the tourist attraction. Many visitors come to Australia every year. For this reason, Intrepid Travel has a great opportunity to increase the profit margin by expanding their tourism business in Australia. Adventure tourism is their main business goal and Australia’s natural beauty and wildlife provide them to fulfill their business.
In the context of Australia the political and legal condition is suitable as well as stable (Stead and Stead 2013). Australia is considered as the most popular market for growing MNCs in the Asia-Pacific region. This growing market under the stable regulatory body will make a positive business culture for Intrepid Travel. High GDP of Australia ensures its growing economy among the other developing countries. On the other hand, low price of the commercial properly leads Intrepid Travel to establish their headquarters in Australia. Despite the growing economy, economic recession in 2008 due to Brexit leaves a negative impact on Australian business. Social factor of Australia highlights the growing working class with emerging education. People like to spend a good life with enjoyment in Australia and their income level is also good due to growing economy of Australia. This ensures that Intrepid Travel can get an increased number of visitors in Australia (Clarkson et al. 2017). Moreover, emerging technology of Australia contributes more to the sustainable development of the travel industry by reducing their operating cost and increasing the profit in the context of Intrepid Travel.
Travel and tourism business has been growing rapidly in Australian market, which highlights the high level of competition. A major competition has been seen in achieving the competitive advantage among the travel organizations in Australian market (Ortiz?de?Mandojana and Bansal 2016). In the context of Intrepid Travel, Globus and Ultimate Travel are the major competitors of such organization as they operate in the same market segment. Globus focuses on the low price for their service and Ultimate travel focuses on the high-quality service. In order to compete with these organizations development of the sustainable business is crucial for Intrepid Travel.
Business Planning in the context of Intrepid Travel
The vision of Intrepid Travel is to develop the world's most creative and trusted travel management organization. Their mission focuses on providing support to the travel organizations and the people to organize a smart travel and to achieve significant benefit from the business. Such vision and mission of Intrepid Travel can be related to the sustainable business development as the establishment of a creative business allows them to attract their customers, which will increase their profitability. This ensures their economic sustainability. Business value of Intrepid Travel includes innovation, teamwork and integrity. They try to deliver an excellent service to their customer through innovation and they focus to fulfill the financial goal, which is their major strength in business (INTREPIDtravel.com 2018). Hence, achievement of the financial goal through innovation is associated with the sustainable business as it reduces the cost along with the customer satisfaction.
Intrepid Travel has adopted various goal setting practices and major plan to achieve a sustainable business. Their one of the major goal is the employee motivation to enhance the performance of the employees. However, for any business, it is crucial to achieve competitive advantages through the employee motivation program (Yüksel 2016). They aim to increase the awareness among the stakeholders regarding the environmental protection. Therefore, cost reduction is another major plan to achieve economic sustainability.
Intrepid Travel focuses on the traditional method to give shape their business planning as well as goal practices. In order to motivate the employees, they have adopted financial and nom-financial reward program. Therefore, they give performance appraisal to the employees. Reservation of the employment right by following the Fair Work Act 2009 has been done in the organization (Legislation.gov.au 2018). By maintaining the principle of this Act Intrepid Travel is able to maintain the equality in their workplace by giving a similar reward to the employees who are in the same designation. This enables them to motivate the employees easily and to achieve long-term profit by increasing the performance of the employees. In order to reduce the impact of the business operation on the environment, Intrepid Travel has organized environmental campaign program to increase the awareness of the tourists as well as the employees towards the environmental protection. On the other hand, they provide a fund for the protection of wildlife, which ensures their environmentally friendly business. Therefore, they have adopted modern technology such as by using the online operation they have reduced the cost of the workforce. However, the automation process such as online ticket booking is helpful for Intrepid Travel to reduce their operation cost.
Employee motivation by maintaining the workplace equity is beneficial for any business to get sustainable performance from the employees (Daft and Samson 2014). In the context of Intrepid Travel, they focus on the motivational program, which is associated with the economic sustainability as if employees are motivated they will give the best performance, which will increase the productivity. Therefore, environmental campaign increases the awareness among the tourists regarding the importance of the protection of wildlife. On the other hand, the contribution of Intrepid Travel in wild life protection highlights their environmentally friendly business. Apart from this reduction of the cost through automation technology is also associated with the economic sustainability.
Discussion of the Human Resource management in the context of Intrepid Travel
Human resource management or HRM practice is crucial for any organization to manage the workforce and to develop the competitive strategy to gain the sustainable development in an organization (Ehnert et al. 2013). Labor shortage and high cost are the two biggest challenges of the travel industry in Australia. In order to cope with such challenges, the HRM of Intrepid Travel has developed competitive strategies one of the most important is the recruitment of highly skilled and technical employees. Intrepid Travel offers full-time job facility to the employees, which is an effective way to get and retain the skilled employees in their organization. Intrepid Travel develops the salary ranges by benchmarking the job in the similar industry. The HR has made an internal research and has developed the salary ranges, which is critical to ensure that the payment of the employees in Intrepid Travel is competitive in comparison to other organization. The HRM of Intrepid Travel has introduced low pricing strategy with high-quality service. However, maximum travel organizations in Australia such as Globus and Ultimate Travel offer either a low price or high-quality product. Hence, Intrepid Travel offers high-quality service, which is very pocket-friendly. Low pricing strategy is helpful to increase the customer number (Schaltegger et al. 2017).
To achieve the competitive advantages in the business identification of the right candidate is crucial. Effective employees are able to work in the challenging environment and to gain success (Schaltegger et al. 2017). In the context of Intrepid Travel, they always develop a clear job detail for each position. This is helpful to reflect on the desired skill and responsibilities of the candidates for a particular designation. Intrepid Travel has made a well-structured interview to find and manage the right candidates. They focus on the behavior-based interviewing technique to choose right candidates for the specific job role.
In order to establish an effective workforce in an organization involvement of the internal stakeholders is crucial (Rothenberg et al. 2017). Intrepid Travel provides additional training to the employees to enhance their skill. However, this helps the employees to find more meaning in their work and they get more freedom to obtain a new skill. This increases the employee engagement. On the other hand, Intrepid Travel has created a social culture in the workplace by organizing volunteer program for the employees. This helps the employees to represent their organization as a local non-profit organization. Therefore, the social culture helps the employees to make a good relationship with their colleagues, which enhances their interest in their work.
In order to maintain an effective workforce development of vision, communicating the vision, implementation of the plan and monitoring is crucial (Schaltegger et al. 2017). Intrepid Travel has developed a clear goal to achieve the social, economic and environmental sustainability to gain competitive advantages. They have communicated with this goal by involving their stakeholders. They have implemented this by enhancing the performance of the employees and creating awareness regarding the environmental protection among the stakeholders. Therefore, they have monitored this process by continuous checking and providing benchmarking.
One of the major sustainable approaches of Intrepid Travel is to the reduction of a business trip and the use of paper (INTREPIDtravel.com 2018). However, reduction of the business trip will be helpful to reduce the emission of green house gases and it also reduces the pollution. Therefore, reduction of paper use is beneficial to protect the tree as well as the natural resources. Such sustainability approach ensures the establishment of the environmentally friendly business in the context of Intrepid Travel.
Leadership style and approach in the context of Intrepid Travel
Intrepid Travel has a strong leadership to manage the travel business in Australia and across the world. Geoff Manchester is the co-founder of this organization. He is supportive, participative and more visionary. The leaders have more control over the working process as well as the employees. The leadership is effective in Intrepid Travel to encourage the employees in their work by making an effective communication with them. Intrepid Travel has followed transformational leadership style. Transformational leadership is helpful to reveal the importance of the change in an organization by creating a vision (Tepper et al. 2017). By following this type of leadership Intrepid Travel is able to identify the need of the employees and to motivate them by fulfilling their demand. In the context of Intrepid Travel, by following the transformational leadership style, the leaders can show more confidence and the positive attitudes towards the employees. Therefore, the leaders have developed creative work and also took an important decision during the organizational crisis. They use reward program as a tactic to empower and motivate the employees.
Intrepid Travel has adopted the power to motivate the employees by following the transformational leadership style. They have inspired the employees to enhance their current performance level. The leaders of an organization need to achieve sustainability through their leadership program (Stead and Stead 2013). In the context of Intrepid Travel, transformational leadership is beneficial to motivate the employees, which is directly associated with the enhanced profitability of the business. Hence, this ensures the economic sustainability of the business.
Discussion of the value chain controlling and technology in Intrepid Travel
Intrepid Travel has divided its business operation into the front office and back office operation. However, the front office is associated with the dealing with customer query (Job et al. 2017). As a travel industry Intrepid Travel focuses on the effective front office operation. They provide quick response to the customers through direct interaction or via online. The back office operation is done by managing the workforce, accounts, and marketing. Intrepid Travel gives a concentration in their supply chain management. They give effort in cost reduction and waste management as these are two vital steps of the tourism industry. They maintain low stock to reduce the food waste. Therefore, they deal with the local suppliers by involving them in the supply chain management. As a result, the tourist gets local food, which is the main attraction of Intrepid Travel. They ensure fresh food for the customers and they retain the food in their inventory for maximum 24 hours. They follow two-stage strategy in their distribution channel, which enables them to act as a middle man that is the travel agent to deliver the service to the customers from the suppliers. Their customer service includes flight booking to lead the customers towards the destination point. They also provide accommodation to the customers. They provide online facility to the customers to book their required service (INTREPIDtravel.com 2018). They provide, rail, road, and air travel with reasonable rate. They have the supply chain to produce and distribute local sustainable food and craft by promoting local sourcing.
Intrepid Travel has implemented the use of social media such as Facebook and the application of transport management software to improve their supply chain management. Social media allows the travel organization to create more channels and keep touch with the real-time stakeholders in their supply chain (Bramwell et al. 2017). TMC TMS is the popular transport management software, which helps Intrepid Travel to maintain computerized tracking system in their supply chain management. However, application of such technology allows this organization to maintain their economic sustainability by reducing the workforce in their supply chain, which is associated with cost reduction. On the other hand, the involvement of the local suppliers is beneficial as it contributes more to the local economy and enhances the economic sustainability.
- In order to achieve the sustainable business, it is crucial for Intrepid Travel to obtain social, economic and environmental sustainability. Intrepid Travel needs to give fund to the child education, which will help them to maintain social sustainability in their business besides the economic and environmental sustainability.
- They need to adopt food recycling process besides keeping low inventory. For this reason, they can deliver their excess food to the pig or other animal firms, which will be helpful to recycle the food waste and develops an environmentally friendly business.
- Application of the information technology will be effective for Intrepid Travel. This will enable them to enhance the communication between the stakeholders by sing ICT software and manage a huge data.
The entire piece of work reveals the sustainable development of the business in the context of Intrepid Travel. They have achieved both economic and environmental sustainability. On the other hand, contribution in the child education will be a valuable approach for them to achieve social sustainability. In order to gain competitive advantages, they have utilized modern technology in their supply chain management. However, it is crucial for Intrepid Travel to develop an eco-friendly business to make a trustable tourism management in the international market. They have implemented reduction of paper use and trips to reduce the pollution.
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