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Sustainable Business Planning And Strategy: Development

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Discuss about the Sustainable Business Planning and Strategy for Development.



Strategic Development

With the advancement of emerging technology, rules and regulations change that every user of advanced technology has to follow. It has been observed that corporations, militaries and government sectors are not following the up to date procedures that can not only help to develop their internal process of business but can meet the needs and demands of community as well (Weber and Soderstrom 2012). Therefore, Friends of the Earth, one of the largest international federations of environmental organizations has decided to develop some of the major strategies that can help not only in meeting the expectation of corporations, militaries and government sectors but also can meet the needs and demands of community as well. The strategies are as follows:

  • Corporations with the help of advanced technology can make an effective interaction the customers directly by using public forum social media tools and various online websites. People from different geographical markets cannot understand the reliability of products and services without an effective interaction. After the emergence of technology the corporations have enough scopes and opportunities to deal with the customers directly in order to meet their needs and demands.
  • The primary purpose of military sector was maintaining safety at their workplace. Therefore, FOE can take an initiative to implement technology within the military sectors by not only maintaining their security at the workplace but tracking the entire record of battle field. Based on the updates, the community people can be made an effective awareness in order to deal with the situation properly ( 2017). Therefore, without the emergence of technology community people cannot be alerted and updated about the current situation of military.

FOE can enhance the use of nanotechnology that helps breakthroughs in the areas of materials and manufacturing. With the help of increasing the number of surface areas the number of surface atoms can be increased automatically. As a result, the cosmetics, food products, other house hold appliances can be packaged by using nanotechnology. As a result, customers automatically show their interest in using the products (Futurism 2017). On the other hand, emerging technology helps to develop their social strategy and policy as well. Therefore, people belonging to different geographical markets can maintain an effective community relation with each other. Technology has become a bridge between the people and corporations.

Integrated Strategic Map

Strategic Map

Figure: Strategic Map

(Source: Created by the author)

Overall Objective:

The overall objectives that FOE has aimed to focus include as follows:

  • To critically solve the range of environmental justice issues by reducing the technological barriers
  • To implement nanotechnology project for the rapid development of neon technology industry
  • To emerge the advancement of technology for not only meeting the needs and demands of corporations, militaries and government sectors but also meeting the expectations of community as well.

Immediate Goal:

After evaluating the entire case scenario it has been observed that FOE is facing some major issues while using the emerging technology within the business corporations and other sectors. As a result, a major communication gap has been raised between the service providers and service users. However in order to reduce the gap FOE has aimed to follow some of the major steps for reaching the immediate goal ( 2017). By maintaining all the technological rules and regulations every business sectors should use the technology in such a way that community people as well can get the scope to make an effective relation.   

Grand Strategy:

Implementation of nanotechnology for developing the nano-technological industry is the grand strategy followed by FOE. With the help of using this specific technology the product packaging systems can be made scientifically. Therefore, the service providers are able to gain the trust of people.

Component Strategies:

Among the component strategies the primary aspects that have been evaluated primarily include social community, media, political and legal. FOE has decided to use those four aspects for making most effective component strategies for the implementation of emerging technology.

Tactics to Involve Social Community:

Social community plays a major role for the success of business corporations. In order to meet the needs and demands of social community FOE can implement some of the major policies on corporations. Corporations should publish their annual report every year in to provide an in-depth overview about the current market status to social community (Liu et al. 2012). On the other hand, the service providers should maintain an effective communication with the social community to gain the brand identity and image. People belonging to different geographical markets should get a constant updates about the products and service process. Therefore, the service providers have to be updated constantly.

Tactics to Involve Media:

In order to involve the media for using the popularity of their platform FOE can take some of the major steps. Media tools such as social media, electronic media and print media can be involved for promoting the importance of emerging technology in the mind of community people as well. As a result, customers belonging to different geographical markets can be involved and convinced on how to use technological tools (Gruère 2012). At the same time, it is undeniable that without the presence of media any business organization fails to gain the trust of people. Media is the only tool with the help of which information can be multiplied from various geographical markets.  

Tactics to Overcome Political Issues:

While implementing technological advances and its necessary strategies FOE has to face numerous political issues based on which FOE has to face challenging situations for implementing appropriate strategies. However, in order to make their plans and policies successful FOE should make a good rapport with the government to get effective political environment.

Tactics to Overcome Legal Issues:

In order to overcome legal issues FOE would have to follow all the regulations and acts properly regarding the technological emergence (Lan 2012). The software used by the organizations should be updated time to time. As a result, both the society and the corporation would be developed equally.


Reference: 2017. Emerging Technology | FOE Emerging Technology Project. [online] Available at: [Accessed 11 May 2017]. ., 2017. Emerging Technology | FOE Emerging Technology Project. [online] Available at: [Accessed 11 May 2017].

Futurism. 2017. The Four Technologies That Are Turning Our World Into the Future. [online] Available at: [Accessed 11 May 2017].

Gruère, G.P., 2012. Implications of nanotechnology growth in food and agriculture in OECD countries. Food Policy, 37(2), pp.191-198.

Lan, Y.L., 2012. Development of an Attitude Scale to Assess K-12 Teachers' Attitudes toward Nanotechnology. International Journal of Science Education, 34(8), pp.1189-1210.

Liu, Y., Tan, J., Thomas, A., Ou-Yang, D. and Muzykantov, V.R., 2012. The shape of things to come: importance of design in nanotechnology for drug delivery. Therapeutic delivery, 3(2), pp.181-194.

Nasir, A., Friedman, A. and Wang, S. eds., 2012. Nanotechnology in dermatology. Springer Science & Business Media.

Weber, K., and amp; Soderstrom, S. 2012. Social Movements, Business, and the Environment. Oxford Handbooks Online. Retrieved 8 May. 2017, from 


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