SWOT Matrix Analysis: Verizon

Helpful

to achieving the objective

Harmful

to achieving the objective

Internal origin

(attributes of the system)

Strengths

·         The brand name of Verizon is globally identified and has brand attraction for the customers.

·         String Reputation across the U.S.

·         Verizon has very less competitor and works with a joint venture, Vodafone group thus increasing their strength in the business field.

·         Largest cell Carrier

·         It has approximately 98 % of its users in US used in the market.

·         Strong financial performance

·         It provides a wide variety of network service like fixed line, wireless and internet television and consists of more than 190,000 employees (Verizon.com 2015).

Weaknesses

·         Provide service only in U.S not internationally

·         The weakness of Verizon is that it charges more money than its competitors for providing their service

·         3G service sometimes not allowed customers in data usage and voice calling simultaneously

·         Online customer account management is not user friendly

·         The presence of Verizon is mainly in U.S and for its global business it works with Vodafone and other established telecom partners (Verizonwireless.com, 2016).

External origin
(attributes of the environment)

Opportunities

·         The customer looks for new technology and updated product in the minimum price range.

·         High Speed internet service

·         100% GPS over U.S

·         Company promoted to increase their business worldwide

·         Thus Verizon should analyze the customer requirements and apply new technologies and innovations in their products.

·         Launch fushion of a cell with ipods 2-way paging

·         The business can be diversified in multiple fields such as expanding in audio conferencing, expansion globally and VOIP business growth (Verizonwireless.com, 2016).

Threats

·         Advancement in new technologies obsoletes the networking process and the products.

·         There is a strong competition regarding the pricing of the service between the competitors

·         The company might face legal issues and cannibalization due to wireless and VOIP service offered Federal Communications Commission.

·         Demand of landline is decreasing incredibly (Verizon.com 2015).