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to achieving the objective
(attributes of the system)
· The brand name of Verizon is globally identified and has brand attraction for the customers.
· String Reputation across the U.S.
· Verizon has very less competitor and works with a joint venture, Vodafone group thus increasing their strength in the business field.
· Largest cell Carrier
· It has approximately 98 % of its users in US used in the market.
· Strong financial performance
· It provides a wide variety of network service like fixed line, wireless and internet television and consists of more than 190,000 employees (Verizon.com 2015).
· Provide service only in U.S not internationally
· The weakness of Verizon is that it charges more money than its competitors for providing their service
· 3G service sometimes not allowed customers in data usage and voice calling simultaneously
· Online customer account management is not user friendly
· The presence of Verizon is mainly in U.S and for its global business it works with Vodafone and other established telecom partners (Verizonwireless.com, 2016).
External origin (attributes of the environment)
· The customer looks for new technology and updated product in the minimum price range.
· High Speed internet service
· 100% GPS over U.S
· Company promoted to increase their business worldwide
· Thus Verizon should analyze the customer requirements and apply new technologies and innovations in their products.
· Launch fushion of a cell with ipods 2-way paging
· The business can be diversified in multiple fields such as expanding in audio conferencing, expansion globally and VOIP business growth (Verizonwireless.com, 2016).
· Advancement in new technologies obsoletes the networking process and the products.
· There is a strong competition regarding the pricing of the service between the competitors
· The company might face legal issues and cannibalization due to wireless and VOIP service offered Federal Communications Commission.
· Demand of landline is decreasing incredibly (Verizon.com 2015).
Verizon.com (2015). 2015 Annual Report, Verion. Retrieved 11 September 2016, from https://www.verizon.com/about/sites/default/files/annual/verizon-annual-2015/downloads/15_vz_ar.pdf
Verizonwireless.com (2016). Verizon Wireless Network Extender. Retrieved 11 September 2016, from https://www.verizonwireless.com/dam/support/pdf/network_extender_user_manual.pdf
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