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Systematic Business Theory Grounded Theory

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Discuss About The Systematic Business Theory Grounded Theory?




One of the most systematic business theories is the grounded theory. accounting to Paton (1990), it is the theory where a research method is applied through the analysis of the data. It is one of the research methods, which is operated inductively. It relies completely on the collection of the qualitative data. The researchers in this case review the data that is collected. When the more data, which is collected are re-viewed the codes can be categorized into concepts and finally they are grouped into categories. The new categories serve as the basis for the new concept and theory. The purpose of the essay is to analyze this process and to study it as an important business research method.

The grounded theory is different from the traditional theory. In this case, the new data is collected and the research is completely based on the newly collected data and not on the existing framework of data. Glaser emphasized on the necessity on the part of the researchers to be more creative and particular in his or her approach. On the other hand, Strauss (1990) put forward a different concept. He argued that a linear approach should have been there for the recommended theory. On the contrary, Glaser (1992) further selected a specific institution or operating for the research he further allows issues to be highlighted for the sake of studying those. It completely depends upon the perception of the researchers. Strauss and Corbin oppose it. They argued that the researcher must have the complete knowledge of the scenario and after having the knowledge, he should proceed for the research. They opted for more structured form of analysis. Glaser mainly focused on the different perceptions, and different relations and incidents related to the situation. This stands completely in contrast with the theory of Strauss and Corbin. Their main concern was the steps that they think is more important than the analyzing any phenomena (Molloy et al. 2016).


The process contains the collection of correct data and in a systematic form. To generate the theory in a systematic way it is important to collect the data in a systematic way. However taking the theory forward, the main aim of coding is to conclude the report, which includes the variable concepts. There is a theoretical concept, which includes the theoretical sensitivity. This concept includes the thinking of the researcher`s regarding the data in theoretical terms. According to this theory, it is necessary for the researcher to interact continuously with the data and after the continuous interaction; a judgment is to be passed by the researcher (Jolliff 2015). Data collection is the analysis of the field analysis; it contains the interview notes, which usually includes the notes, the recordings or the transcripts. Apart from this, it can be stated that coding is finally the outcomes of the questions that are being raised. It includes the giving away of the answers regarding different categories (Midgley and Venaik 2013). From the detailed study this one can state this for future.  

Thus, from the above analysis a logical conclusion can be driven to this that many critics and various opinions had studied it has been drawn from the studies. The theory the theory has proved as one of the effective ways of business theory. In analyzing the situation the perspective of the respondent is important than the perspective of the researcher. In the end it can concluded by stating that the grounded theory commences from the naturalistic situations, with the understanding of the interaction.



Douglas, D., 2013. Managerial lessons from the takeover of a small enterprise: A qualitative case study. International Journal of Management, 30(1), p.99.

Jolliff, G.D., 2015. The entrepreneurial university and the mediation of crisis: A study of university research magazines(Doctoral dissertation, The University of North Carolina at Greensboro).

Midgley, D. and Venaik, S., 2013. Marketing strategy in MNC subsidiaries: pure versus hybrid archetypes. In 55th Annual Meeting of the Academy of International Business (pp. 215-216). AIB Economics Secretariat.

 Molloy, D., Hendricks, J. and Williams, A., 2016. The Interpretive Approach as a Means of Understanding the Misunderstood.


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