Answer: Part 1: Analyse and qualify Specific skill sets There are some important aspects of my specific skills that will help me to create an effective set of abilities. Therefore, my specific skill sets are associated with my academic qualifications. Certificate course in business management which helps me to gain adequate insights into the management practices, theories and concepts. I have pursued my certificate course on management fr...Read More
Answer: Introduction An organization working in a dynamic environment need to conduct an analysis to understand the current issues that may impact the level of the business. Marketing is one of the most important activities while conducting business, the marketing plan in this report will focus towards providing the strategies related to market or product development. The organizational case considered for the report is of Primark ...Read More
Answer: Introduction This report includes the second part of the marketing plan. It outlines the various marketing activities to be accomplished by the brand (Baker, 2016). The initial section emphasizes the received feedback. The succeeding part focuses on developing the branding strategy including brand name, logo, slogan, and branding extension. It also comprises of the detailed customer profile, perceptual mapping of Reliable Retail...Read More
Answer: Introduction E-marketing is considered as the process of marketing services and products using internet. This is not limited to the use of internet rather marketing can be done through wireless media and e mail. E-marketing uses many technologies that include digital marketing, web marketing, internet marketing and many more to connect with customers. E-marketing has many advantages that are better return on investment; reducing...Read More
Answer: Introduction The report throws light on analysing the business case of Delicious Delights which is considered to be the online catering services through identifying and explaining the nine elements of the business canvas model. The Business Canvas Model is considered to be the strategic management tool which helps in defining as well as communicating business concept or idea in a positive manner. It is the tool which is hel...Read More
Answer: Ethics Ethics refers to moral principles that govern good or bad behavior. Thus ethical behavior refers to conduct that is consistent with the moral principles. Ethical principles differ from one region to another due to cultural and moral values however there are establish general guiding principles that can be used to determine whether an action is ethical or unethical (Belle, 2017). From the case study, some of the ethical actions...Read More
Answer: Consumer plays an important role in the health of the economy in a country. Consumer behavior affects the business of an industry. Success and failure of an industry depend on the consumer behavior (Solomon, 2014). However, in the context of chocolate industry consumer behavior is an essential part. For this industry, it is important to understand the liking and disliking of the consumers towards this product. In order to gain the comp...Read More
Answer: Introduction In today’s time, foundations of marketing are an essential part of any company involving more than advertising. Marketing helps in business to run successfully and the focus is mainly on recognizing and accepting consumer for all business activities and knowledge about customer wants and needs before making all the prior business decisions. It also involves the specific techniques identifying and satisfying consumer...Read More
Answer: Introduction A century ago, on 31st May 1919, in Taxes, Conrad Hilton had started the company. In 100 years span, the Hilton hotel became one of the prime Hotel Chains in rapidly growing hospitality chains on the global scenario. Presently, the company offering services over 570 locations with 5,100 properties containing 838000 rooms across the world (3.hilton website, 2019). The Hilton hotels company is awarded as the preeminen...Read More
Answer: Nike Attempts To Meet Needs Of Customers Nike a well-known brand that was originally established in 1962. Marketed itself as a new and innovative shoe company, which constantly focuses on the athlete performance in the mind. But, the competitors of Nike company majorly focuses of the products appearance and durability. In terms of customers’ relationships, Nike builds up the profitable relationship with its cust...Read More
Answer: Introduction Background Economic and political environment of the nation may impact the business majorly. The reason being the factors like GDP and taxation policy may affect the business and the decision pertaining to the strategies to conduct business in the nation. The external environment would be considered for this research report. As per the case considered, it has be assessed that that Singaporean taxation policy has so...Read More
Answer: 1. Meaning of Market Segmentation Market segmentation is the division of a large product or company market, usually consisting of current and potential customers, among consumer categories (recognized as segments) centered on some kind of particular characteristics. Investigators typically look towards common features such as mutual desires, common interests, identical lifestyles, and even similar demographic characteristics whe...Read More
Answer: Introduction: The main purpose of discussion in this paper will be to perform a macro-environmental analysis, which will include a PESTLE analysis. This paper will also consist of the Industry analysis that will utilize the Porter’s 5 forces, namely, power of suppliers in the market, substitutes for the product, the power of consumers, danger of new entrants and rivalry or competition between several competitors. An analysis of ...Read More
Answer: Introduction In the last decade, the entire world has reflected a paradigm shift towards a digital platform. An increasing number of people are extracting information online which makes digital marketing the best possible way to reach a maximum number of customers. The significance of digital marketing not just provides benefits to marketers, but it provides something innovative to the customers. The importance of digital marketing fo...Read More
Answer: Developing Media Schedule Jan Feb Mar April May June July Aug Sept Oct Nov Dec Public Relations & Promotion: Magazines and Newspapers ...Read More
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