Question: Discuss about the Integrated marketing communications for AMA. Answer: Introduction: The Australian Medical Association or AMA, headed by Dr. Tony Bartone is the only official organization for doctors and other medical professionals in Australia (Australian Medical Association, 2018). Recently, the AMA launched a campaign to ban advertising of junk foods and to impose a tax on sugar to regulate consumption. The mem...Read More
Question: Discuss about the Budget for the expansion plan of Ryanair in Canada. Answer: Budget for the expansion plan of Ryanair in Canada: Table 1: Monthly budget of Ryanair for the expansion plan (Source: As created by author) Particulars Amount (in $) Marketing/Promotion: Marketing agency 2,28,000 Radio advert...Read More
Question: Discuss about the Integrated Marketing Communication of Adidas for Hi-tech Sports. Answer: Marketing Communication Goals and Objectives The goal of Adidas marketing communication is in getting a new customer and retaining the old customers. The goal of the marketing communication is to create a brand image in relation to the goods (Adidas.com.au 2018). Objectives Providing best standard of care along with su...Read More
Question: Discuss About The Communication Capability Integrated Market. Answer: Introduction The purpose of the essay is to give a brief insight into the concept of Integrated Marketing Communication (IMC) and its resourcefulness in the domain of marketing. Integrated Marketing Communication has its roots into marketing mix paradigm which is aimed at donating a more holistic approach to the entire concept of advertis...Read More
Question: Discuss About The Marketing Communication Strategy Of Tesco? Answer: Introduction Developing a link to all the forms of communication and messages at one place can be considered as the process of integrated marketing communication (IMC). In simple terms integration of all the promotional mechanisms and tools, so that they work together in a harmony is the process of IMC (Arnold & Boggs, 2015). Promotion is one of t...Read More
Question: Discuss about the Journal of Advance in Management Marketing. Answer: Introduction Yoobi is a stationery brand with its operations based in Australia and the United States.The brand offers the users a variety of products that range from journals, to color crayons, pencils, pens, to desk items and so on (Ciceo 2013). The company takes its corporate social responsibility extremely seriously. Its mission is to provide...Read More
Question: Discuss about the Strategic Media Planning of Lee Valley Company. Answer: Introduction Media planning can be defined as the use of an outside media agency in order to source and select a media platform for the given client`s use. The main purpose of the media planning is to chalk out an idea which is the best combination of the media tools in order to achieve the objectives of the chosen marketing objectives....Read More
Question: Discuss about the Role of IMC in Marketing & Business Strategy. Answer: Introduction Nowadays, increasing competition has emerged as the biggest issue for companies operating in any market. Furthermore, organizations are investing a huge amount of resources in activities such as marketing and promotion to attract more and more customers. Issue such as increasing competition has also resulted in raising the use ...Read More
Question: Discuss About The Communications Strategic Integrated Market? Answer: Introduction A model or a theory which has been considered as liable and relevant for the accomplishment of the objectives and goals of the marketing campaign and this is done through a well-coordinated use of various promotional mechanisms and tools which are cavernous to strengthen each other. On the basis of the research which has been executed by...Read More
Question: Discuss how IMC plays a significant role in the overall Marketing and Business Strategy. Answer: Integrated marketing communications (IMC) is a marketing concept that has been used by different companies in the past. According to Adrian (2013), integrated marketing communication comprises of using different marketing strategies to optimize the communication of a consistent message of the organization’s product...Read More
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