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GSBS6041 Global Marketing Strategy And Planning

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Answers: Introduction: Thomas Cook is the company that operates in the tours and travel industry. This firm has its functions in all over UK and the parts of Ireland. This reports aims at analysing the macro and micro environment of the company in UK to identify the factors and their impact on the company's functioning and operations. Macro environmental analysis: PESTLE analysis: This is the model that has been used to analyse the differe...

Read More arrow Tags: Australia Oldham Management Individual Business Report and Presentation University of Sydney MBA 

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