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PureGym is a lean fit gym which is 24*7 hours open gym. The best specification this gym is that customers can customize their own services without contracting with the company. Currently the company holds 176 stores and 930,000 customers in UK. PureGym is planning to diversify its business and provide its affordable fitness services to age group of 13-19 (PureGym 2017). Further the communication plan of PureGym is detaile...
The main objective lie behind the preparation of this report is to develop the understanding about the various concepts of marketing. In this report, detailed information related to the different aspects of the marketing concept is searched and analyzed. A detailed report about the marketing mix and its components has been provided. Along with it, relationships between different factors are also developed. Various factors...
Nike is a multinational company operating in more than 190 countries. The company is having its headquarters in United States. Nike deals in athletic shoes, apparel and sports equipment. Nike has a wide product portfolio to carter almost all the needs of athletes (Nike 2017). Nike cultivates the culture of innovation in the organisation. It is a customer centric company and spends a huge amount on research and development of the produc...
In this assignment, for communicating the launch of Pure Gym’s youth gyms, there is the requirement for creating a communication plan that will be discussing in what way the promotional mix theory will be getting used for deciding on selection. Then a description relating to the target audience as well as an explanation regarding the key messages of the communications needs to be provided.
Communication Plan of Pu...
Nike is among the top multinational retailers of sporting equipments for many decades. Unique design and high quality products of Nike have allowed several world class athletes to perform their best at their respective games. The marketing strategies of Nike have allowed proper development of brand portfolio, which eventually created major impact on the brand popularity (Khan 2014). Presently, Nike is loo...
Chipotle is a Mexican Grill that was founded by Steve Ells a chef graduate of the Culinary Institute of America in 1993 and went public in 2006. He opened it with a view of making money to start up a good restaurant. It has a series of shareholders who are the main investors in the company and a large target group (HITT, IRELAND, & HOSKISSON, 2013). Today, it has expanded to a chain of food outlets pr...
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