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PSYC3003 Literature Review

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Answer: Introduction According to Nijmeijer, Fabbricotti and Huijsman (2014), franchising is an arrangement where one party, which is the franchisor, gives the right to use the trade name or the trademark of its own to another party known as the franchisee. It also takes some business processes and systems for the sake of production and marketing of goods and services based on certain particular specifications. The franchisee needs to pay som...

Read More arrow Tags: Australia Woburn Sands Management Englishe University of Sydney Masters in Business Administration 

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