country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Tata Motors In Australia: Its Future Direction & Strategies

tag 77 Downloads5 Pages / 1,066 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Analysis the car industry in Australia?
 
 

Answer:

Introduction

The Automobile industry includes the vehicle manufactures as well as retailers that deal in variety of cars and motor vehicles. This industry is surrounded by vivid stakeholders including car manufacturers, car dealers, part suppliers and mechanics. The prominent players of the Automobile industry are generally engaged in manufacture, research, design sale and maintenance of motor vehicles and their spare parts. The global automobile Industry is indeed evolving at an increased pace with the Australian continent as no exception to the growth (Humad, 2005).

Analysis of the Car Industry in Australia

The automobile industry is of strategic importance to the Australian economy as automobile is the largest manufacturing industry in Australia. This industry supports many other industries such as aluminum, steel, glass, rubber, paint, plastic, electronics and also contributes to the exports of the country. The annual turnover of the Australian Automobile industry exceeds $160 billion and is one of the prominent sources of taxation revenue to the Government of Australia. The Australian automobile industry employs approximately over 4 lakh employees and benefits the local population by offering latest technology automobiles (Federal Chamber of Automobile Industries, 2013). The Automobile industry in Australia also provides leading edge environmental technology for controlling carbon emissions and thereby contributing towards environment conservation. The motor transportation in Australia is also the most preferred transportation for passengers as well as freight carriers outstripping air, maritime and rail modes (Price Waterhouse coopers, 2014). Automobiles are regarded as most easily and affordable means of transport by the local population, and is thus a prominent industry belonging to the Australian economy.

Analysis of Industry Competition and Tata’s Competitive position

Tata Motors, the Indian Automobile brand has sought to come up with a range of ligh commercial vehicles in the Australian Automobile markets, with the help (partnership agreement) of the local Australian Automobile distributor, Fusion Automotive. This partnership would enable Tata motors to enter the Australian competitive markets giving exclusive distribution rights to Fusion Automotive (Collett, 2013).

Let us understand and measure the industry competition of the Australian Automobile industry by analyzing the competitive position of Tata motors, using porter’s five forces model.

Rivalry among existing competitors

There is fierce existing competition in the Australian Automobile industry. Ford Motors, BMW, Hyundai Automobiles, Honda Australia, Ateco Automobiles, Nisan Motor Company, Skoda Australia, Harley Davidson International, Saab Automobile Australia, etc. would be some of the domestic and international competitors to Tata motors Australia.

Threat of the new entrants

The entry cost for setting up a Automobile manufacturing business is very high. Also it would require a good amount of time to gain confidence of the consumers in the Automobile segment. Automobiles being premium goods are preferred to be purchased from well established players by the consumers. Thus, Threat of the new entrants would be considerably low.

Threat of the substitutes

Usage of Public Transportation or cycles by the target customers of the Tata motors in the Australian region would be examples of substitutes. The usage of automobiles however, is the most preferred transport of the local Australian population. This suggests a low risk of threat of substitutes to the company.

Bargaining power of suppliers

Tata motors have over 128 suppliers that supply raw material to the company for manufacturing the Automobiles. Thus, large numbers of suppliers result in overall lower bargaining power of the suppliers that is beneficial for the company (Campbell, 2013).

Bargaining power of Buyers

The existence of multiple Automobile players in the Australian market makes the Bargaining power of Buyers extremely high. Abundant choices available to the target consumers of the company necessitate the need to effectively reach out to its target consumers. The List of recommendations mentioned in the next paragraph would exemplify the same.

 

Key Recommendations

The International expansion attempt by the Tata motors would definitely be the process that would impact the regional cultures, Tastes and preferences for Automobiles and the methods of Trade and brand communications as well. The following are few of the recommendations for the company that would assist its successful business expansion in the country Australia (Allen Consulting Group, 2013):

Manufacturing and creation of value based Automobiles, as per the preferences of the local consumers of the Australian land.

Aligning the marketing and promotional plan of the company, with the overall strategic plan of the company, desired for expansion in the Australian region.

Concentration on product innovation and quality control, supported by adequate research and development to increase the competency of the automobiles manufactured.

Strengthening the channels of distribution in the country with adequate co-ordination with Fusion Automotive.

Effective Usage of technology and social networking platforms for strengthening the brand image of the company and its product offerings.

Managing effective public relations with media, regulators and other key stakeholders to build a favorable corporate image of the company.

Pursing additional research and development, for coming up with more fuel efficient car models that would synchronize with the social responsibilities of the company.

Conclusion

The overall Automobile industry in Australia including the Tata Motor’s business is lately facing the challenges of volatile raw material costs and fuel prices, stringent government regulations and overall increased competition across the industry. Tata motors are all geared up to bring in innovation and new developments in the Automobile sector of Australia starting with light commercial vehicle segment.

 

References

Federal Chamber of Automobile Industries, 2013, Australian Automobile Industry, Retrieved on February 4, 2015, from https://www.fcai.com.au/library/publication/fcai6049_full_version_final_(2).pdf

Collett Trevor, 2013, Tata Returning to Australia with light commercial vehicles, The Motor Report TMR, Retrieved on February 4, 2015, from https://www.themotorreport.com.au/56972/tata-motors-to-re-enter-the-australia-market-with-light-commercial-vehicles

The Economic Times, 2013, Tata motors to launch light commercial vehicles in Australia, Retrieved on February 4, 2015, from https://articles.economictimes.indiatimes.com/2013-07-23/news/40749684_1_tata-motors-telcoline-2-2-litre

 Campbell Matt, 2013, Tata to become Australia’s newest ute brand, Drive.com.au, Retrieved on February 4, 2015, from https://www.drive.com.au/motor-news/tata-to-become-australias-newest-ute-brand-20130723-2qfyr.html

Price Waterhouse coopers, 2014, Automobile Industry, Retrieved on February 4, 2015, from https://www.pwc.com.au/industry/automotive-industry/index.htm

Allen Consulting Group, 2013, the strategic role of the Australian Automobile Manufacturing Industry, Report to the Federal Chamber of Automobile Industries, Retrieved on February 4, 2015, from https://www.acilallen.com.au/cms_files/ACILAllen_FCAI_September2013.pdf

Humad Aditya, 2005, Tata Motors Market Buster, Retrieved on February 4, 2015, from https://www.marketbusting.com/casestudies/archives/Tata%20Motors.pdf

OR

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2016). Tata Motors In Australia: Its Future Direction & Strategies. Retrieved from https://myassignmenthelp.com/free-samples/tata-motors-in-australia-its-future-direction-strategies.

"Tata Motors In Australia: Its Future Direction & Strategies." My Assignment Help, 2016, https://myassignmenthelp.com/free-samples/tata-motors-in-australia-its-future-direction-strategies.

My Assignment Help (2016) Tata Motors In Australia: Its Future Direction & Strategies [Online]. Available from: https://myassignmenthelp.com/free-samples/tata-motors-in-australia-its-future-direction-strategies
[Accessed 26 May 2020].

My Assignment Help. 'Tata Motors In Australia: Its Future Direction & Strategies' (My Assignment Help, 2016) <https://myassignmenthelp.com/free-samples/tata-motors-in-australia-its-future-direction-strategies> accessed 26 May 2020.

My Assignment Help. Tata Motors In Australia: Its Future Direction & Strategies [Internet]. My Assignment Help. 2016 [cited 26 May 2020]. Available from: https://myassignmenthelp.com/free-samples/tata-motors-in-australia-its-future-direction-strategies.


MyAssignmenthelp.com is the perfect solution to render quality solution for all sort of academic issues. We have hired professionals from different fields of study to provide assistance with different subjects. We successfully have provided different types of assignment solutions on 100+ subjects. We have hired industry experts to deliver nursing assignment, hr assignment and finance assignment help. To offer quality content with IT assignments, we have hired IT professionals to render programming language assignment help and IT assignment help for other types of IT assignments as well.

Latest Management Samples

NBS8061 Managing Across Cultures

Download : 0 | Pages : 19
  • Course Code: NBS8061
  • University: Newcastle University
  • Country: United Kingdom

Answer: Introduction The cultural dimensions theory developed by Hofstede is a framework for cross- cultural communication. It demarcates the effects of the culture of a society on the values of its members along with the relation of values with behavior with the help of a structure derived from factor analysis.  A major research tradition was established by the work of Hofstede in cross- cultural psychology. Such theory is used in a num...

Read More arrow Tags: United Kingdom Leicester Humanities Management University of London 

MGT4023 Strategic Management

Download : 0 | Pages : 22
  • Course Code: MGT4023
  • University: The University Of Glasgow
  • Country: United States

Answer: Introduction  Strategic analysis is a method which is adapted by an organization to understand and assess its external as well as internal environment in which a company competes. Strategic analysis provides the organization with the overall direction and objectives that in turn helps the organization to develop policies, plan and strategies required for achieving the objectives.  In this report, the strategic management analy...

Read More arrow

BEO1105 Economic Principles For Demand, The Supply And Demand Balances

Download : 0 | Pages : 5
  • Course Code: BEO1105
  • University: Victoria University
  • Country: Australia

Answers:  1. a) When petrol price increases following a shortage of supply, then people are more willing to use fuel efficient cars as it require less petrol (Krugman et al. 2015). Accordingly, the demand curve will shift to the right to D1D1.  At the old equilibrium price P1, the new demand creates car shortage of the amount (Q3 – Q1). With new demand, the supply and demand balances at E2. This is the new equilibrium point ...

Read More arrow

DD202B Economics And Economic Change

Download : 0 | Pages : 7
  • Course Code: DD202B
  • University: Arab Open University
  • Country: Egypt

Answer: Introduction Unemployment, its Costs and Types Unemployment is a situation where an individual who is actively looking for work, is unable to find one. It could be because of the rate of growth of economy. If the economy has high level of unemployment, the economic condition of the country is not good. Its potential lies untapped and the resources are not allocated efficiently. There are various types of unemployment including struct...

Read More arrow Tags: Kuwait Management UNCC100 Our World: Community and Vulnerability University of Kuwait 

BSB20307-7 Global Strategic Management For External And Internal Environment

Download : 0 | Pages : 20
  • Course Code: BSB20307-7
  • University: Asia Pacific University Of Technology And Innovation
  • Country: Malaysia

Answer: Introduction The aim of this report is to introduce Emirates Airline, its vision, mission, products, and key issues. Further, this report will analyse the external and internal environment and provide strategy alternative and recommendations for sustaining the company’s future growth. About the company The Garhoud, Dubai, UAE headquarters based airline, Emirates, was founded in 25th March 1985 and it started its business of...

Read More arrow
Next
watch

Save Time & improve Grade

Just share Requriment and get customize Solution.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,318,775

Orders

4.9/5

Overall Rating

5,074

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

416 Order Completed

95% Response Time

Tyler Moore

MBA in Accounting

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

440 Order Completed

99% Response Time

Jack Arens

MBA in HRM

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2279 Order Completed

97% Response Time

Zachary Perez

PhD in Computer Science and Information System

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1758 Order Completed

99% Response Time

William Martinez

MS in Biology

Washington, United States

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

Very well done. I\'m really happy with 5he result. I will be back for another assignment.

flag

User Id: 406321 - 26 May 2020

Australia

student rating student rating student rating student rating student rating

Expert did an awesome job. Assignment was organized, in-depth and filled with a wealth of information. Although, I had to correct a few errors, they did not cause a distration from the content while reading. Great Job!

flag

User Id: 413864 - 26 May 2020

Australia

student rating student rating student rating student rating student rating

pretty pleased with this assignment even though i had to add extra information and few edits grammatically

flag

User Id: 416694 - 26 May 2020

Australia

student rating student rating student rating student rating student rating

The tutor make the assignments best without plagiarism and on time. I like the work they did for students . All the assignments are best . Thankyou

flag

User Id: 417750 - 26 May 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?