country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Tata Motors In Australia: Its Future Direction & Strategies

tag 77 Downloads5 Pages / 1,066 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Analysis the car industry in Australia?
 
 

Answer:

Introduction

The Automobile industry includes the vehicle manufactures as well as retailers that deal in variety of cars and motor vehicles. This industry is surrounded by vivid stakeholders including car manufacturers, car dealers, part suppliers and mechanics. The prominent players of the Automobile industry are generally engaged in manufacture, research, design sale and maintenance of motor vehicles and their spare parts. The global automobile Industry is indeed evolving at an increased pace with the Australian continent as no exception to the growth (Humad, 2005).

Analysis of the Car Industry in Australia

The automobile industry is of strategic importance to the Australian economy as automobile is the largest manufacturing industry in Australia. This industry supports many other industries such as aluminum, steel, glass, rubber, paint, plastic, electronics and also contributes to the exports of the country. The annual turnover of the Australian Automobile industry exceeds $160 billion and is one of the prominent sources of taxation revenue to the Government of Australia. The Australian automobile industry employs approximately over 4 lakh employees and benefits the local population by offering latest technology automobiles (Federal Chamber of Automobile Industries, 2013). The Automobile industry in Australia also provides leading edge environmental technology for controlling carbon emissions and thereby contributing towards environment conservation. The motor transportation in Australia is also the most preferred transportation for passengers as well as freight carriers outstripping air, maritime and rail modes (Price Waterhouse coopers, 2014). Automobiles are regarded as most easily and affordable means of transport by the local population, and is thus a prominent industry belonging to the Australian economy.

Analysis of Industry Competition and Tata’s Competitive position

Tata Motors, the Indian Automobile brand has sought to come up with a range of ligh commercial vehicles in the Australian Automobile markets, with the help (partnership agreement) of the local Australian Automobile distributor, Fusion Automotive. This partnership would enable Tata motors to enter the Australian competitive markets giving exclusive distribution rights to Fusion Automotive (Collett, 2013).

Let us understand and measure the industry competition of the Australian Automobile industry by analyzing the competitive position of Tata motors, using porter’s five forces model.

Rivalry among existing competitors

There is fierce existing competition in the Australian Automobile industry. Ford Motors, BMW, Hyundai Automobiles, Honda Australia, Ateco Automobiles, Nisan Motor Company, Skoda Australia, Harley Davidson International, Saab Automobile Australia, etc. would be some of the domestic and international competitors to Tata motors Australia.

Threat of the new entrants

The entry cost for setting up a Automobile manufacturing business is very high. Also it would require a good amount of time to gain confidence of the consumers in the Automobile segment. Automobiles being premium goods are preferred to be purchased from well established players by the consumers. Thus, Threat of the new entrants would be considerably low.

Threat of the substitutes

Usage of Public Transportation or cycles by the target customers of the Tata motors in the Australian region would be examples of substitutes. The usage of automobiles however, is the most preferred transport of the local Australian population. This suggests a low risk of threat of substitutes to the company.

Bargaining power of suppliers

Tata motors have over 128 suppliers that supply raw material to the company for manufacturing the Automobiles. Thus, large numbers of suppliers result in overall lower bargaining power of the suppliers that is beneficial for the company (Campbell, 2013).

Bargaining power of Buyers

The existence of multiple Automobile players in the Australian market makes the Bargaining power of Buyers extremely high. Abundant choices available to the target consumers of the company necessitate the need to effectively reach out to its target consumers. The List of recommendations mentioned in the next paragraph would exemplify the same.

 

Key Recommendations

The International expansion attempt by the Tata motors would definitely be the process that would impact the regional cultures, Tastes and preferences for Automobiles and the methods of Trade and brand communications as well. The following are few of the recommendations for the company that would assist its successful business expansion in the country Australia (Allen Consulting Group, 2013):

Manufacturing and creation of value based Automobiles, as per the preferences of the local consumers of the Australian land.

Aligning the marketing and promotional plan of the company, with the overall strategic plan of the company, desired for expansion in the Australian region.

Concentration on product innovation and quality control, supported by adequate research and development to increase the competency of the automobiles manufactured.

Strengthening the channels of distribution in the country with adequate co-ordination with Fusion Automotive.

Effective Usage of technology and social networking platforms for strengthening the brand image of the company and its product offerings.

Managing effective public relations with media, regulators and other key stakeholders to build a favorable corporate image of the company.

Pursing additional research and development, for coming up with more fuel efficient car models that would synchronize with the social responsibilities of the company.

Conclusion

The overall Automobile industry in Australia including the Tata Motor’s business is lately facing the challenges of volatile raw material costs and fuel prices, stringent government regulations and overall increased competition across the industry. Tata motors are all geared up to bring in innovation and new developments in the Automobile sector of Australia starting with light commercial vehicle segment.

 

References

Federal Chamber of Automobile Industries, 2013, Australian Automobile Industry, Retrieved on February 4, 2015, from https://www.fcai.com.au/library/publication/fcai6049_full_version_final_(2).pdf

Collett Trevor, 2013, Tata Returning to Australia with light commercial vehicles, The Motor Report TMR, Retrieved on February 4, 2015, from https://www.themotorreport.com.au/56972/tata-motors-to-re-enter-the-australia-market-with-light-commercial-vehicles

The Economic Times, 2013, Tata motors to launch light commercial vehicles in Australia, Retrieved on February 4, 2015, from https://articles.economictimes.indiatimes.com/2013-07-23/news/40749684_1_tata-motors-telcoline-2-2-litre

 Campbell Matt, 2013, Tata to become Australia’s newest ute brand, Drive.com.au, Retrieved on February 4, 2015, from https://www.drive.com.au/motor-news/tata-to-become-australias-newest-ute-brand-20130723-2qfyr.html

Price Waterhouse coopers, 2014, Automobile Industry, Retrieved on February 4, 2015, from https://www.pwc.com.au/industry/automotive-industry/index.htm

Allen Consulting Group, 2013, the strategic role of the Australian Automobile Manufacturing Industry, Report to the Federal Chamber of Automobile Industries, Retrieved on February 4, 2015, from https://www.acilallen.com.au/cms_files/ACILAllen_FCAI_September2013.pdf

Humad Aditya, 2005, Tata Motors Market Buster, Retrieved on February 4, 2015, from https://www.marketbusting.com/casestudies/archives/Tata%20Motors.pdf

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2016). Tata Motors In Australia: Its Future Direction & Strategies. Retrieved from https://myassignmenthelp.com/free-samples/tata-motors-in-australia-its-future-direction-strategies.

"Tata Motors In Australia: Its Future Direction & Strategies." My Assignment Help, 2016, https://myassignmenthelp.com/free-samples/tata-motors-in-australia-its-future-direction-strategies.

My Assignment Help (2016) Tata Motors In Australia: Its Future Direction & Strategies [Online]. Available from: https://myassignmenthelp.com/free-samples/tata-motors-in-australia-its-future-direction-strategies
[Accessed 13 August 2020].

My Assignment Help. 'Tata Motors In Australia: Its Future Direction & Strategies' (My Assignment Help, 2016) <https://myassignmenthelp.com/free-samples/tata-motors-in-australia-its-future-direction-strategies> accessed 13 August 2020.

My Assignment Help. Tata Motors In Australia: Its Future Direction & Strategies [Internet]. My Assignment Help. 2016 [cited 13 August 2020]. Available from: https://myassignmenthelp.com/free-samples/tata-motors-in-australia-its-future-direction-strategies.


With time, MyAssignmenthelp.com has become one of the best college essay writing services. Our all rounded services give students the confidence to overcome assignment related issues. Our services are fast enough to meet most urgent deadlines. We are capable of delivering fast essay writing services with the help of our specially designed provisions and writers' teams. Our urgent essay help services guarantee most rapid delivery of assignment solutions. Some of our most popular essay services are application essay help, exploratory essay help, literary review essay help and argumentative essay help.

Latest Management Samples

BHIS 515 Masters Of Health Informatics For Circuit Switching

Download : 0 | Pages : 7

Answer: Wide Area Network connects several local area networks (LAN) to one other over a large scale network. Speed of transferring the data depends on the cost of connection which future depends on the distance of the router. WAN are not managed or controlled by a single entity these are retained by distributed ownership. Wired network area allows end user to access the application, services that are centrally located (Nobre, Mozzaquatro &...

Read More arrow

2103 Digital Marketing For Opportunity Of Increasing Brand Awareness

Download : 0 | Pages : 15

Answer: Discussing the potential opportunities and challenges new techniques could present to Amorespecific’s digital marketing activities  Opportunities- It is certain that rapid development of technology changed the business sector by giving people a way out of every challenge in business.  Due to the advancement of technology, digital media gained a huge popularity in the corporate or any business sector (Royle and Laing 2...

Read More arrow Tags: Singapore Management logistics University of Singapore 

BUS5SBF Statistics For Business And Finance For International Business Machines

Download : 0 | Pages : 11
  • Course Code: BUS5SBF
  • University: La Trobe University
  • Country: Australia

Introduction: The report discusses about the volatility and risk of stock market, return and market return. Usually, it is observed that stock market is volatile and unsteady (Berenson et al. 2012). Therefore, it is hard for evaluating the market performance. The report focuses to indicate the method of evaluating the company’s Price indexes through its market price movements. The price indexes for Boeing and International Business Machi...

Read More arrow

ACCM 4400 Auditing And Assurance For The Council Recommendations

Download : 0 | Pages : 14

Answer: JB HiFi Inherent Risk Justify Your Assertion and Ledger Audit Procedure/Task     Account(s) Impacted   Non-routine accounts or transactions The non-routine transactions are seen to be present in various types of the estimates taken into consideration by the management. The example of the non- routine transaction for JB HiFi can be seen with the incidence for dam...

Read More arrow Tags: Australia Edwardstown Management project management simulation University of New South Wales 

HSD1 Principles Of Health And Safety For Telecommunication Engineering

Download : 0 | Pages : 7

Answer: Hazards arising from Telecommunication Engineering Activities Telecommunication engineering plays an important role in electrical and computer engineering whereby it enhances communication from one point to another. However, the activities undertaken pose serious hazard to employees. Some of the activities involved in telecommunication engineering includes; carrying out work on all parts of the network in order to provide network connec...

Read More arrow
Next
watch

Save Time & improve Grade

Just share Requriment and get customize Solution.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,384,929

Orders

4.9/5

Overall Rating

5,086

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 4/5

1309 Order Completed

100% Response Time

Gemmie Chen

MSc in Nursing

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

440 Order Completed

99% Response Time

Jack Arens

MBA in HRM

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2115 Order Completed

97% Response Time

Kimberley Chen

MPA in Accounting

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

453 Order Completed

98% Response Time

Howard Asuncion

LLM in Criminal Law

London, United Kingdom

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

Awesome work. Awesome response time. Very thorough & clear. Love the results I get with MAH!

flag

User Id: 383727 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating

Work was done in a timely manner took it through grammarly checked for plagiarism very well satisfied

flag

User Id: 463334 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating

Great work for the short notice given. Thank you for never disappointing and helping out.

flag

User Id: 194216 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating

I received a full point on the assignment. Thank you for all the help with the assignment.

flag

User Id: 411395 - 31 Jul 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?