Answer:
Analyzing and planning the project
Identify the website purpose
The paper mainly focuses on a clothing store named “Clothing Palette” which is located on the street of Petaling jaya in Malaysia. The store sales casual dresses, tops, playsuits, jackets cardigans, formal workwear, modestwear, bridal gowns as well as bridesmaid dresses at an affordable price. It is found that due to effective customer service and affordable prices of the clothes the shop becomes popular among the customers. In order to meet the needs as well as requirements of large number of customer, the shop wants to upgrade its offline business into online business by implementing a website for the store.
Define the benefits to the website visitors
With the implementation of the website for the store “Clothing Palette”, the customers can be able to easily access the information about the products of the shop at any time. Even outside the business hours, the website continues to search and secures new customers. The website generally assists in providing quick as well as easy way of getting proper information about the products. Moreover, with the help of the website the customers can be able to get effective as well as quick service from the company.
Brand the website
Create a brand by utilizing the image of the website
Reasons for the brand image
In the brand image that is created for the store “Clothing Palette”, it is identified that an image of cloth is provided with the name of the store. The figure of the cloth is generally provided as “Clothing Palette” is one of the clothing store that generally involves in selling casual dresses, tops, playsuits, jackets cardigans, formal workwear, modestwear, bridal gowns as well as bridesmaid dresses at an affordable price.
Analyzing website content requirements
Determine site content needs
The site content needs of the website generally include a home page, about us page, shop page and contact us page. The home page include proper brand image of the shop “Clothing Palette” whereas the about us page provide proper detail about the shop. In the shop page, the customers can easily get the products they want to buy and in order to get proper description about a particular product, the customers need to visit that specific product page. With the help of contact us page, the customers can get contact details about the shop.
Site map is needed
Diagnose the website dynamic needs
The website dynamic needs are elaborated below:
Attract visitors: The main need of dynamically creating website is to attract visitors. With the help of dynamically created website, the information can be pulled in an organized as well as structured way.
Enhance SEO of the company: Factors that generally contribute to the search engine optimization generally involve various types of keywords that are tied for good content
Garner insight: When dynamic content is combined with powerful analytic tool then marketers generally learn from various marketing disappointments and successes
Create engagement: Dynamic content website generally assists in creating engagement with the audiences. This helps in ensuring that not only people will see and hear but they will also interact with it.
Create revenue: The dynamic content generally creates more revenue for the company and it generally does it by enhancing the website visitors.
Determine the strategies to drive traffic to the website
The strategies for driving the traffic of the website include the following:
Perform on page SEO: There are number of SEO tactics that can be performed in each of the website pages for increasing the rank of the search engine in order to get more visitors.
Using landing pages: Creating landing pages that is specific to the offers assists in redeeming discount codes or starting a free trail. It is considered as the source of driving traffic to the website.
Start email marketing: It is identified that by sending out regular newsletter and promotional offers through email, the organization can stay in touch with the customers and it also helps in getting traffic to the website.
Advertise online: Online advertising is considered as one basic way for getting more people to visit the site. Social media, paid search as well as display advertising are the channels for PPC that boost the website traffic.
Scheduling the project
Create Gantt chart
Define target audience
Market research
The market research must be done by utilizing strategies that are elaborated below:
Developing market persona: The market research is generally done by properly developing proper market persona. If the organization generally understands it audience then it will be easily created.
Keyword research: By doing keyword research helps in getting better understanding about the interest of the audience. The procedure of doing keyword research is quite helpful for the store.
Analyze competition: It is very much necessary to analyze the competition properly in order to ensure what type of content works best, what topic must be covered and more in order to develop the website of the “Clothing Palette” accordingly.
Listen to social conversation: By listening to social conversation, the organization can be able to know about the great resource for insights into the audience.
Analyze competitors websites
The competitor’s website can be analyzed with the help of the steps that are as follows:
Identification of top competitors: All the top competitors in the market research must be properly analyzed in order to get to know about the competitors:
Analyze competitors: The competitors must be analyzed properly in order to know about the market condition so that proper strategies must be adopted within the business.
References
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Gaetán, Gabriela, Adriana Martin, and Viviana Saldaño. "Content Analysis: A Strategic Foundation to Improve the User Experience of a University Website." (2016).
Gray, Shannon. "The Changing World of Destination Market Research: A Comparison of Methods Utilized in Driving Traffic to an Online Survey." (2016).
Hansen, Eric J. "Method and system for testing variations of website content." U.S. Patent 8,775,603, issued July 8, 2014.
Kumar, V., Ashutosh Dixit, Rajshekar Raj G. Javalgi, and Mayukh Dass. "Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing." Journal of the Academy of Marketing Science 44, no. 1 (2016): 24-45.
Lee, Yong-Ki, Soon-Ho Kim, Min-Kyo Seo, and S. Kyle Hight. "Market orientation and business performance: Evidence from franchising industry." International Journal of Hospitality Management 44 (2015): 28-37.
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