This is a proposal of the research that will be conducted in the future. The research proposal will outline the elements of the research that will be conducted in future. The research that will be conducted will analyse the current trend of technologies going on in the hospitality industry and what is the further scope of growth in the technologies used in the hospitality business. Hospitality industry is deemed one of the fastest growing industries of the world and thus looking after the technology is their most important responsibility. The advancement in technology helped to decrease the cost for the hospitality industry. Recently 54% of hotels are planning to incorporate advanced technology in all their sectors such as infrastructure, payment, staffing and management. This is because most of the activities in the hotel sector depend on the technology directly or indirectly. Thus analysing the trend is very crucial for this industry in order to offer exclusive experience to the guests. Some of the common used technology in the hotel sectors is mobile device set up at the door; technology induced room service, guest apps. Location oriented services and tech lounges for the guests. This helps the hospitality business to attract customer traffic in their business and retain the existing customers (rarr;, 2017). .
Purpose of the research
The main objective of the paper is to analyse the trend of technology going on in the hospitality industry. For doing the further research on this, some future objective needs to be design in order to move in a systematic manner to reach the conclusion.
Newest trends of technology in hotels and restaurants
The benefits and impact of current trends and technology
Technology in personalisation and customisation
The future trends of technology in the hospitality industry
The process of retaining these technologies in the long run
Justification of the research
The research that is being designed will help to explore the trends of technology management
Technologies In The Hospitality Industry
in one of the fastest and developed industry of the world that is the hospitality industry. The topic chosen for the research is appropriate in understanding the trend that is going on in the hospitality industry worldwide. The topic is also feasible and important as hospitality industry I growing rapidly in today’s world. Analysing this industry will help the business owners to know the trend and competitive environment existing in this industry due to the availability of technology. The hotel industry is estimated to increase their technology in all their service-oriented process in order to retain back their escalating guests. It is evident that about 54% of the hotels in the world will induce technology in their day-to-day process. The most crucial places where the hotel includes technology are in their guest rooms, bandwidth, payment methods and mobile engagement. The technology development is adopted by the industry as it is estimated that it helps in influencing the decision making of the guests by 70%. These technology is mainly in the form of digital tools which gives a new look and opportunity to business (Hospitality Magazine 2017).
Technology has a long time affect on the hospitality industry that is necessary to analyse. The research will also analyse the benefits the technology improvement put on hospitality industry. It will further research the ways these technology will lead to personalisation and customisation in the customer service process, which is the most important driving point of business. Lastly, an analysis of the future growth in these technologies will be viewed to see the scope it has on the business and the ways they can structure out these technologies in their daily business process. These will be done to help the hospitality business to fight the tough competition faced offered in this growing industry (Neuhofer, Buhalis, & Ladkin, 2014).
Research methods Description Reason for selecting a method
Research Philosophy Positivism and interpretivism are the two division of research philosophy, which is used in the research method.The research problem suggested in this report needs to analyse both the qualitative and quantitative data to solve the research problems stated above. Thus an Interpretivism type research philosophy is suitable or the analysis (Wilson, 2014).
Research approach Research approach is also divided into two groups, one is deductive and the other is inductive.Inductive research approach is ideal for this research, as it will allow the researcher to come up with new ideas and models, which will guide in explaining the research problem (Sessler and Imrey, 2015).
Research design The research design is mainly to two types that is qualitative research and quantitative research. Qualitative research mainly analyse the quality of the topic that is being researched such a the types, age, gender and attitudes. Quantitative research analyses the quantity of the attributes, which can be measured such as the height, weight and many more (Brinkmann, S. (2014). The research will use some part of both the quantitative and qualitative data for the analysis as the trends as well as the quality of the technology needs to be explained. However, a qualitative analysis is more suitable as the research is mainly on the growth in the quality of the technology used in the hotel sector (Silverman, 2016).
Sampling Sampling is a process of taking out few number of samples from a large population to analyse on the given research problem. The sampling is of various types such as simple random sampling, multistage sampling and quota sampling (Creswell, 2013). Here we will use simple random sampling of 40 hotels as the research needs to analyse the technology trend in all types of hospitality sector from one star hotel to five and seven star hotels.
Data collection methods Data collection methods are very important in the research as it decides the result of eh research that is done. The data can be collected through primary research as well as from secondary sources such as the internet, books, magazines and many more (Bryman, 2015). The research will require the use of both primary and secondary data as some objectives can be reached by directly contacting these hospitality units while others can be found from the secondary sources like the company data base and press releases. Primary data will includes collecting data from the management of the hotel regarding their service quality, number of customers visiting in a day and method of payment collection and any more. On the other hand, secondary data will be collected on the company’s new technology innovations, room service and others (Taylor et al, 2015).
Primary Research Methods Description of the method
Interview method Interview is one of the most useful methods of collecting the data as it allows the researcher to interact with the respondent directly. The respondent can express their full vies and knowledge on the question asked by the researcher. This helps the researcher to collect correct information from the respondent without any manipulation or changes. Moreover, the interviewer also gets a chance to mould the questions according to the need of the research and depending on the mood of the respondent (Tarone et al, 2013).
Survey questionnaire Questionnaire is yet another form of collecting information for the research through a structured questionnaire. Setting a questionnaire requires to include all types of questions. There are both open ended and closed ended questions in the survey. The ended questions require the respondent to answer in yes or a no. However, an open-ended question gives them the chance to share their views on the issue. There are various ways to sending these questionnaires to the respondent such as by physically visiting the respondent, through mails and internet. There will also be few rating scales, which will rate the quality of technology in the hotel sectors Anfara and Mertz, 2014).
Having a consideration for the ethics of the research is one of the most necessary things that the researcher has to see while conducting the research (Ritchie et al, 2013). This will help the research it be successfully completed and give them the most accurate result. There are a set of conducts, rules and principles to carry out the research and these are known as the research ethics. These ethics are very crucial for the research as it may hamper the effectiveness of the result and the reason for which the research has been conducted. Some of the common ethics of a research are plagiarism, confidentiality, misuse of the given information and illegal ways of collecting or questioning the respondents (Flick, 2015). The respondents must be selected appropriately an dby thorough consideration as unsuitable respondent may raise ethical issue in the research. Moreover, there are various sources o collect data and choosing a wrong source may put the research task under ethical issues. This makes it necessary for the researcher to consider all misconducts that may raise potential ethical problems.
Before taking the answer from the respondents, it is necessary that the researcher assure the respondents that the information provided by them will be kept confidential and will not be misused in future. However, this also means that the respondent is not allowed to use inevitable sources for data collection just to abide by the rule of ethics. The researcher does not have the right to force the respondent for giving any information that they are not willing to provide. Lastly, there should be some supporting relationship between the primary and the secondary data. The findings of the primary data should be somewhat connected to the result of the secondary data. Thus, these ethical considerations should be kept in mind by the researcher in order to deal correctly with the findings and research of the problem (Cohen, Manion, & Morrison, 2013).
Outcome of the research
The research methods and the ethical considerations stated above will help the researcher to fid valuable and informative results from the findings. The findings will thus help them to know the real trend of technologies going on in the hospitality sector. The primary research carried out by the researcher will help them to know the internal information of the hotel such as their room service, the number of mobile facility available in their rooms, the technology used in their reception service such as maintaining customer data and payment options (Smith, 2015). Further it will also allow them to ask the hotel management about the customers that drive in to their hotels in a day after viewing the type of technology they use. This will help the researcher to the benefit and importance technology play in the in the hotel sector. It will also help them know the rate of growth the hotel sector needs to bring in their technology to survive in this competitive industry. Thus, the current condition as well as future growth both can be analysed with the help of the methods mentioned above. The researcher can also formulate further recommendations to the hotels to incorporate personalisation and customisation in their service plan.
Limitation of the research
Conducting a research is not an easy task, as it seems. It also has various restrictions and limitations that the research needs to consider. One of the most important limitations is that the researcher cannot include everything about the findings in the research report. The second important limitation while conducting the research is the time. Time is a crucial factor in such a wide report analysis (Merriam and Tisdell, 2015). The requirement of the report needs a lot of time; however, the researcher needs to outline the time for each activity and try to stick to that to come out with an accurate result within that frame of time. The researcher needs a lot o time to survey the data through the interview process. Thus, they must reduce the time in the questionnaire method by sending the questionnaire through mails and emails. However, the objective of the report is to analyse the trend and affect of technology in the hospitality sector (Grissemann, Pikkemaat, & Weger, 2013). It does not analyse the other factors that is important for the success of the hospitality sector such as their capital, infrastructure and more. Thus, these types of restrain and limitations of all types face the research that will be conducted.
Personal reflection of the research process
Firstly, I have selected a topic, which is very relevant to the ongoing trend in the hospitality sector. Moreover, hospitality industry is also growing at a faster rate, which makes this research even more appropriate. After selecting the topic of the research, I laid down the objective behind doing this research to make it appear more relevant and meaningful (Lederman and Abell, 2014). Then I discussed the method that I can use to analyse and carry out the research. Thus, for my benefit I cleared out my main intention of this research to make it free from any kind of doubt. While selecting the method of the research I kept in mind the needs of the finds then selected both quantitative and qualitative research methods. Further, I also selected primary as well as secondary data to be collected through interview and survey method so that information is collected from all sides (Bryman and Bell, 2015). While selecting the sampling type I also selected the sample size that is 40 hotels to make my analysis easy and clear. Further, the ethical issues of the research are also considered to make the research free from any kinds of plagiarism or unethical issues. Lastly, I discussed about the outcomes that might come because of this analysis and the limitations of the research, which is not being covered.
From the above analysis, it can be deduced that the research is being conducted on the trends of technology improvement in the hospitality industry. The reliability of the topic is also justified on the ground that it is one o the major running sectors in the world and technology play a crucial role for this industry. The methodology of the research is designed by choosing interpretivism as the research philosophy, primary and secondary data as data collection method and qualitative and quantitative method for analysing the collected data. Sampling of 40 hotels is chose to be analysed and involved in the interview and survey methods. The research will also use some tools such as SPSS, statistical tools, tables and graphs for analysing the data and making the result look clearer. However, the survey will also meet through certain constraints such as time and cost which is to be planned by the researcher before starting with the research work. The researcher also has the responsibility to maintain both the quality and integrity of the research
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