Non-electronic communication methods refer the distribution of the message in the form of flow charts, invoices, and letters and even via verbal communication amongst employee. Coca-Cola operates in huge scale with more than $24 billion revenues (Albert, Werhane and Rolph, 2014). It uses various methods of non-electronic communication methods and practices to engage customers, suppliers, and public and staff members. It uses face to face, memorandum, flow charts and letters. Face to face is the effective form of communication that allows Coca-cola to understand the viewpoint of other party whether it is employee of staff of the company or suppliers of the company. It enables both parties to interact with each other on actual basis and exchange the hard copies as well (Wood,et. al., 2016). Coca-cola uses flow charts to describe the strategy of the company to the employee which assist them to attain the objectives of the company in a significant manner. Another non-electronic communication method is used by company is memorandum which is helpful for it to engage employees. The most advantageous factor of it is entailed idea which is short and convenient. It is used within the organization to give specific information to someone or to issue an instruction. Along with that the company uses business letters that is helpful for the company to create value and guide the action of the reader (Coca-cola, n.d).
Overview of the key electronic media and communication strategies
Electronic communication method is effective approach which has been taken by Coca-Cola Company to connect with its employee, suppliers and customers for a long period with updated information. The company uses E-mail, websites, social media, fax, digital broadcasting and electronic platforms to increase its revenue worldwide. It has been analyzed that company uses this strategy to promote its products and services to the potential employee. TV advertisements are majorly focuses by the company to enhance the number of customers of its products. There is a logo of the company that shows the symbol of the organization and company uses it on its every communication methods. Social media sites are used by this company in which countless conversations has been taken place online regarding the company every day, and it is the major aim of the company to increase the number more than 100,000 associates in number of countries to adjoin in conversations which should represent the company and describe the optimistic and effective sprits of its brands (Coca-Cola, 2018). The real time updates are delivered by the company via using Facebook, Twitter, YouTube and various photos from the track will reflect on Instagram and Tumblr. There is a website of the company which is maintained by the trained people. It enables people to know more about the company in depth and resolve the query if it is any. Email is the effective approach that aids company to provide information about the company to the employees as well as suppliers or any stakeholders. The facility of e-mail is used by both parties to communicate in formal way (Lee, et. al., 2015).
Albert, P.J., Werhane, P. and Rolph, T., 2014. Introduction. In Global Poverty Alleviation: A Case Book (pp. 1-11). Springer, Dordrecht.
Coca-Cola, 2018. Social Media Principles. Available at: https://www.coca-colacompany.com/stories/online-social-media-principles. Accessed on 3rd May, 2018.
Coca-cola, n.d. Letter from Coca-cola. . Available at: https://www.visiondestination.com/stevejones.html. Accessed on 3rd May, 2018.
Lee, J.H., Jang, M.W., Kim, J.H., Byun, D.J., Park, J.H. and Choi, S.C., Samsung Electronics Co Ltd, 2015. Terminal and intermediate node in content oriented networking environment and communication method of terminal and intermediate node. U.S. Patent 8,996,626.
Wood, M.C., Marggraff, J., Brown, M. and Fishbach, M., LeapFrog Enterprises Inc, 2016. Method and system for providing content for learning appliances over an electronic communication medium. U.S. Patent 9,520,069.