The AAA Framework Portfolio For Genesis Car Company

Introduction

According to Mat Saman and Law (2002), in the Wall Street Journal, the Genesis car company has pursued and competitively propelled its competitive strategy through proper scrutiny and utilization of the elements of the “AAA” framework. Moreover, Saman and Law (2002) assert that Genesis Motors chronicles around an extreme luxury division of the South Korean automobile manufacturer Hyundai Motor Corporation. According to the Journal of Sports business Daily Global by Townsend, Cavusgil and Baba (2010), Hyundai Motor Corporations manufactures world class vehicles by innovative designs, creative new technology onboard apparatus and soaring standards for safety characteristics. Contemporarily, the Genesis Motor cars are customized into various sizes, models of high comfort and economically, and with inexpensive gas mileage. This paper will scrutinize and discuss the aggregation, adaptation, and arbitrage competitive strategies in respect to the Mat Saman and Law Wall Street Journal”, and Global Integration of Brands and New Product Development at General Motors’ of the Journal of Sports business Daily Global by Townsend, Cavusgil and Baba.

Adaptation

According to the Wall street Journal by Mat Saman and Law (2002), adoption refers to the institutional creation of a global value by consistently changing the elements of the company to meet the set local requirements. For instance, The Wall street Journal describes how the Company has resulted in pursuing the elements of the AAA framework in order to achieve its targets and set a competitive market to competitors. The AAA framework is an acronym for Adaption Aggregation and Arbitrage. Genesis Car Company mostly utilizes the Adaptation strategy among the three. They Genesis Car marketing department utilizes the adaptation utilizes the adaptation strategy to penetrate into new customer base in the  new and untapped markets and quickly adapts measures that suitably favors the consumers (Townsend Cavusgil and Baba, 2010, p. 84). Conventionally, the Genesis Motors subdivides the Adaption Strategy into several parameters, which comprises of variation (making changes in products and services to enable making regulations of policies), and focus and innovation (engineering the efficiency of the adaptation efforts). To sum it all, the adaptation strategy assists and helps to achieve the core Genesis market objective, to out-compete the competitors with the manufacture of comfortable, classy, durable, quality, and pocket-friendly vehicles.

Aggregation Strategies

According to Townsend, Cavusgil and Baba (2010), aggregation simply revolves around decisions to distinguish various markets to exploit the vast market in a developing economies. In fact, this strategy propels the Genesis car company to achieve economies of scale by creating global cost manufacturing efficiencies. Ultimately, the aggregation strategy frequently involves standardization of the Genesis sales proposition, which leads to the assemblage of production and development processes of the company (Mat Saman and Law 2002, p. 77). This strategy enables the Genesis Car Company to access a wide range of new customers, therefore, being on the competitive edge of the best motor industry.

Arbitrage Strategies

According to the “Global Integration of Brands and New Product Development at General Motors’ journal by Townsend, Cavusgil and Baba (2010), arbitrage refers to utilizing foreign markets to increase  profit gains of a company. The Genesis car Motors employs this strategy to outsource manufacturing products from cheap marketplaces and sell where the price is higher thus creating a maximum profit for their business (Mat Saman and Law 2002, p. 27). This has been one of the core competitive strategies of the Genesis car Company to gain consecutive maximum profits from their sales, which serves as the objective tool to keep Genesis as a going concern.

Conclusion

According to these two journals, the AAA framework outstandingly succeeds to bring out the public trust brand of Genesis Car Company that has maintained best services and products to their customers and to record the highest profits. According to Townsend, Cavusgil and Baba (2010), AAA framework remains the best choice for Genesis Car Company competitive strategy in the rapidly auto industry competition.

Bibliography

Mat Saman, M. and Law, C. (2002). ‘Work Improvement at a Car Manufacturing Company.’ Journal of Wall Street, 37(1)

Townsend, J., Cavusgil, S. and Baba, M. (2010). ‘Global Integration of Brands and New Product Development at General Motors’. Journal of Sports business Daily Global, 27(1), pp.49-65.