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Question:

Discuss about the Business Ethis ?
 
 

Answer :

Introduction

In any given industry or business, people must be guided by principles that help them not to overstep the moral boundary and to act accordingly. Such comes with the stakeholders in the industry being considerate in whatever they say to the general public. Egg Farmers of Australia should not have provided information that cannot be proved scientifically.

Overview of Article

The article has focused on the claim by one farmer from Egg Farmers of Australia that stress affects the production of a hen (Han 2017, p. 1). This was due to the use of battery cages for the confinement of hens. The argument of the farmers is that hens have no space to spread their wings which lead to stress thus affecting eggs production among hens.

Corporate social responsibility

Cooperate Social Responsibility is the obligation that an organization has towards the community living around. However, it is not compulsory for the organization to meet the obligation but it does it just to have a good reputation.

Identify CSR viewpoints and introduce socio-economic viewpoint and 4ps

It was the duty of the Egg Farmers of Australia to protect harm. That could only happen if the members chose to withdraw the Facebook post and offer an apology to the public for claims that are not scientifically proven. By so doing, the relationship between the farmers and the customers will be restored thus having a positive effect on eggs business. The 4ps in marketing are essential in positioning a product in the market (Post 2017, p. 1). They stand for Price, Product, Promotion, and Place. If observed, they help an organization to be effective in its marketing process.

Theory/Concept

The theory that can be related to the text is stakeholder theory. Stakeholder theory looks at how the general public will react to the actions of the organization. In this case, the reactions of the public were triggered by the remarks of the Egg Farmers of Australia.

Conclusion

It is the responsibility of every organization to make sure that it observes the image that it creates to the public. The reason behind it is because words and actions have an effect on the reputation of an organization. The Egg Farmers of Australia would have considered the general public before saying such words. However, with the right strategies, the members of the association can control the damage.

 

References

Han, E 2017, Egg industry rebuked for claiming that unhappy hens won't produce eggs. Retrieved from https://www.smh.com.au/business/consumer-affairs/egg-industry-rebuked-for-claiming-that-unhappy-hens-wont-produce-eggs-20170306-gus537.html

Post, J 2017, What is Corporate Social Responsibility? Retrieved from https://www.businessnewsdaily.com/4679-corporate-social-responsibility.html

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