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The Championships, Wimbledon: England Club

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Question:

Discuss about the The Championships, Wimbledon for England Club.

 

Answer:

Introduction

The Wimbledon championships which is held in London is one of the oldest and most prestigious tournaments in Tennis. This tournament is played in the grass court in the All  located in Wimbledon, London and is played from 1877. Among the four grand slam tournaments – Australia Open, French Open, Wimbledon and U.S. Open, Wimbledon is the only tournament which is played in the grass court. Initially the event used to start from the third Monday of June but due to some changes in the tennis calendar, the event time has been changed to early July. The championship consists of various events – men’s singles, women’s singles, men’s doubles, women’s doubles and mixed doubles.

History of the Tournament

The “All England Club” was initially known as “The All England    Lawn Tennis and Croquet Club”. On the 23rd of July, 1868 the club was first formed (Lake, 2017). The first tournament on lawn tennis has taken place in 1877. The tournament used to run for more than two weeks, starting from the third week of June to the beginning of July (Lake, 2016). When the tournament was started, there was only one event – the men’s singles. Women were not permitted to take part in the tournament back then. The first Wimbledon tournament was played between 20 male participants. There were a crowd of only 200 people who came to watch the tournament (Lake, 2015).

The tournament was not played during the first and the second world wars, that is between 1915-1918 and 1940-1945. After the second world war the popularity of the event started to grow significantly. The men’s doubles event along with the women’s singles event was introduced in 1884. From the year 1967, the tournament was first broadcasted in color in the television (Lake, 2014).

 

Objectives of the Tournament

The main aims and objectives of the Wimbledon tournament are given below:

  • To keep the tournament, the premiere tournament of tennis in the world on grass surface.
  • To make the tennis venue of Wimbledon world class by retaining its international as well as national significance.
  • To retain the heritage of the event.
  • To provide the finest facilities and entertainment to all the visitors.

The way the tournament has been running for as long as 125 years, it can be said that the tournament has been successful in maintaining its aims and objectives (Wagg, 2017). Failing to do so would not have resulted in running of the tournament for so long.

Marketing of the Tournament

The tournament is already a very popular tournament to the whole world. A lot of participants from different parts of the world, from different countries come to take part in the tournament. The participants are in such a huge number that a qualifier round has to be played to the new and the unseeded participants to qualify for the main event. Even then, to draw more spectators, the All England Club revealed a campaign to communicate the specifications of the tournament to the people all around the world (Stotlar & Cooper, 2014). This campaign was named as “In Pursuit of Greatness”. This campaign has been revealed to spread the popularity of the tournament in the future. The head of commercial and marketing of AELTC, James Ralley said “We recognize that for the championships to progress its leadership position, we need to invest in the global understanding of Wimbledon”. He also said that by investing in the content of the event, despite of enhancing the presentation of the event globally, there is also hope of demonstrating all the things that are done serves the guiding principle of the tournament which is improvement of the tournament. Pursuit of Greatness has been revealed to demonstrate this fact.

Impact of the Tournament

The local residents of the country are hugely affected with the organization of the tournament. A large number of tourists visit the locality at that time. This creates a worriedness in the local residents of Wimbledon and the villages in Southfields. The residents are also benefitted in a lot of ways. With the arrival of the tourists, the residents earn extra money by providing the visitors place to stay and food. Though due to the huge number of visitors, the residents cannot provide bed or place to stay to all the visitors. Thus, a lot of them occupy the pavements of the streets and this thus the local people face a lot of problems due to this (Wagg, 2017). Thus, all of the residents do not much look forward to this event. The traffic of the country is also hugely affected due to the sudden increase of the population. The Merton council does implement a lot of ways to control this situation and to run the event smoothly but they will have to develop the facilities much more in order to keep the situation fully under control.

 

References

Lake, R. J. (2014). A social history of tennis in Britain (Vol. 5). Routledge.

Lake, R. J. (2015). Arthur Ashe: Tennis and Justice in the Civil Rights Era. EJSS. European Journal for Sport and Society, 12(3), 341.

Lake, R. J. (2016). Love Game: A History of Tennis from Victorian Pastime to Global Phenomenon.

Lake, R. J. (2017). Tim Henman, British tennis and the social construction of English identity in the 1990s and 2000s. Sport in Society, 1-20.

Stotlar, D. K., & Cooper, C. G. (2014). Sport facility and event management. Contemporary Sport Management, 5E, 385.

Wagg, S. (2017). Sacred turf: The Wimbledon tennis championships and the changing politics of Englishness. Sport in Society, 20(3), 398-412.

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