country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

The Corporate Objectives And Approaches To Marketing

tag 0 Download3 Pages 750 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Discuss about the Marketing Orientation Concepts Approaches to Marketing ?
 
 

Answer :

Introducation

The chosen organization for this assignment is Google. Google being a famous multinational company specialized in Internet related products and services. The mission of Google is to organize the information from all over the world and make it universally accessible and useful. Google focuses on making Internet an enriching experience for its users (Babin & Zikmund, 2015). The vision of Google is to make the Google search engine so strong that it could understand everything in the world. Google is one of the most innovative companies in the world and its continuous quest for innovation makes it a world famous company with almost no eligible competitors. The corporate objective of Google is to push the limit of existing technology to such a level, that it is easily accessible, and easy to use of the regular users as well as for any lay man. The mission and vision of Google is stated clearly such that the employees are aligned towards achievement of those goals. This corporate objective set by Google, and the achievement of the mentioned mission makes it a distinguished company.      

Marketing orientation concepts

Marketing orientation is important for any organization, to ensure the strategies for selling their services and products. The marketing orientation concept of Google includes the use of the product concept, production concept, pricing concept as well as selling concept. Since Google is one of the most innovative companies in providing Internet based products and services, hence its research and development is a continuous process, giving rise to the production concept. The product concept includes the introduction of new products that are first of its kind in the market (Rothaermel, 2015). The two latest launches of Google include Google Allo and Google Duo. The other products are Google search, Google maps, Google translates and many more. The pricing concept of Google is unique, since most of its products are free of cost. It is available online or could be downloaded free of cost. The selling concept includes the pulling strategy of marketing. This includes attracting the customers towards the newly launched products rather than using the similar products of other contemporary companies.  

 

Core marketing strategies and strengths and weaknesses of the organization

The core marketing strategies of Google includes incorporating innovation in all of its products and services. This is one of the core marketing strategies of Google. In each of the products and services of Google, there is innovation (Vorhies et al. 2015). This distinguishes the products of Google from other contemporary companies. Moreover, the services and products offered by Google is user friendly. This ease of use of the products of Google is another essential marketing strategy. The products and services offered by Google is unique and most of them are available free of cost. This is also an essential marketing strategy for the services and products of Google and attracts a huge number of customers.

The SWOT analysis of Google is as follows:

Strengths

  • Global presence
  • Constant innovation (Devitt et al. 2016)
  • Regular launch of new products
  • Corporate reputation
  • Brand value and integrity

Weaknesses

  • Lack of integration among the products as compared to Google
  • Dependency of the advertisement results in unstable cash flow

Opportunities

  • New ventures into areas like Android development

Threats

  • Rise of Samsung with android operating system
  • Rise of new competitors such as Apple, Facebook.
  • New advertising platforms
  • Lack of a social media platform such as Facebook.

The weaknesses and threats could be overcome by incorporating the new marketing strategies such as development of Android operating system, to present a tough competition with Samsung. Dependency on the advertisement for the steady flow of money has to be reduced by Google to mitigate or curb down the weakness faced by the company.   

 

References

Babin, B. J., & Zikmund, W. G. (2015). Exploring marketing research. Cengage Learning.

Devitt, C., Boyle, L., Teixeira, D. L., O’Connell, N. E., Hawe, M., & Hanlon, A. (2016). Stakeholder perspectives on the use of pig meat inspection as a health and welfare diagnostic tool in the Republic of Ireland and Northern Ireland; a SWOT analysis. Irish veterinary journal, 69(1), 17.

Rothaermel, F. T. (2015). Strategic management. New York, NY: McGraw-Hill.

Vorhies, D. W., Linhoff, S., Patwardhan, A., & Sun, W. (2015). Marketing Strategy, Capabilities, and Performance: An Organizational Learning-Based View. In Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference (pp. 219-219). Springer International Publishing.

OR

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). The Corporate Objectives And Approaches To Marketing. Retrieved from https://myassignmenthelp.com/free-samples/the-corporate-objectives-and-approaches-to-marketing.

" The Corporate Objectives And Approaches To Marketing." My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/the-corporate-objectives-and-approaches-to-marketing.

My Assignment Help (2018) The Corporate Objectives And Approaches To Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/the-corporate-objectives-and-approaches-to-marketing
[Accessed 09 April 2020].

My Assignment Help. ' The Corporate Objectives And Approaches To Marketing' (My Assignment Help, 2018) <https://myassignmenthelp.com/free-samples/the-corporate-objectives-and-approaches-to-marketing> accessed 09 April 2020.

My Assignment Help. The Corporate Objectives And Approaches To Marketing [Internet]. My Assignment Help. 2018 [cited 09 April 2020]. Available from: https://myassignmenthelp.com/free-samples/the-corporate-objectives-and-approaches-to-marketing.


Students in Singapore often type ‘write my essay cheap ' to avail custom essay help at pocket-friendly rates. MyAssignmenthelp.com is a trusted name in providing engaging assignments to the students. Our team of in-house essay writers hails from Singapore and is well aware of the university guidelines. Our essay writing service makes it easy to draft a strong, top-notch and authentic essay paper. We are regarded as the best essay writing service in Singapore for our reliable and flawless essay writing solutions.

Latest Marketing Samples

MGMT2998: Business Strategy

Download : 0 | Pages : 2
  • Course Code: MGMT2998
  • University: Bow Valley College
  • Country: Canada

Answer: The business model on which Fitbit functions on, can be stated to be a model whereby they offer portable accessories to the target audience which not only helps them to track their health activities but also goes a long way in assisting the different individuals to reflect their social status. The business model simply offers the goods to the consumer in return of their cost and so far their model has been working well, however, the co...

Read More arrow

MRKT20057 Global Business Marketing

Download : 0 | Pages : 8

Answer: Introduction  Tasmanian Mountain Waters was willing to expand their business in the United Kingdom. The report included that Tasmanian Mountain Waters ® Natural Spring Water is a stable source of natural magnesium, calcium, phosphorous and other essential minerals with the best alternative pH 7.6-7.8 levels. Spring water of this company exists in 5 liters and 10-liter casks. Furthermore, these 'bag-in-box' would be feasible t...

Read More arrow

BUS302 Entrepreneurship 4

Download : 0 | Pages : 13

Answer: Background  AAB company is planned to establish as a small café supplier. The company will be specialized in dessert retailing and customizing services. AAB company will be having its own store in Sydney. In the beginning, the company will focus on other food supplying and branding services. It will also form dessert production and released a gelato store. The company will also start another service- beverage after the gra...

Read More arrow

CX770007 International Marketing

Download : 0 | Pages : 15
  • Course Code: CX770007
  • University: Otago Polytechnic
  • Country: New Zealand

Answer: Introduction   The marketing initiatives that are planned by organizations are required to focus on the identification of the differences in regulations, tariffs, trade agreements, culture and the prospects of communication. The delineation of the differences helps an organization in undertaking expansion in the global economies. The marketing initiatives that are undertaken by6 the organizations in the international markets...

Read More arrow

MKTP103 Marketing Principles Of Accounting

Download : 0 | Pages : 4

Answer: Introduction A venture may opt to launch his product in the market under an existing well established brand of his choice as long as there is a mutual agreement on the same. Definitely, this will attract high number of sales and hence huge profit (Tanner, and Raymond, 2015). When choosing which well-established company to launch your product in, it is necessary to understand the history of the company in terms of ownership, sales...

Read More arrow
Next
watch

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,249,346

Orders

4.9/5

Overall Rating

5,068

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

647 Order Completed

98% Response Time

Adlina Han

Masters in Marketing with Specialization in Branding

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2279 Order Completed

97% Response Time

Zachary Perez

PhD in Computer Science and Information System

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

453 Order Completed

98% Response Time

Howard Asuncion

LLM in Criminal Law

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2115 Order Completed

97% Response Time

Kimberley Chen

MPA in Accounting

Singapore, Singapore

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

I hope I get good mark! I hope I get good mark!I hope I get good mark!I hope I get good mark!I hope I get good mark!I hope I get good mark!

flag

User Id: 392150 - 08 Apr 2020

Australia

student rating student rating student rating student rating student rating

HANDED IN ON TIME THOUGH GAVE A VERY SHORT TIME TO DO SO. THE WORK WAS WELL DONE TOO!!

flag

User Id: 194216 - 08 Apr 2020

Australia

student rating student rating student rating student rating student rating

Always impecable work. I super reccoment this service to anyone. The quality of work and agile delivery are the high points.

flag

User Id: 396689 - 08 Apr 2020

Australia

student rating student rating student rating student rating student rating

this was an excellent assignment I cant understand how the assignments can differ in presentation, is it that some writers are trained and some are not.

flag

User Id: 315260 - 08 Apr 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?