$20 Bonus + 25% OFF +
5
%
Cashback
information
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

The GAP Analysis Of Nestle And Amul

tag 11 Download5 Pages 1,210 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT
Nate Gilbert Student Reviews Student Reviews Student Reviews Student Reviews Student Reviews 4.7/5 hire me

Question:

How to examine and present the GAP analysis of Nestle and Amul? Explain.

 

Answer:

The main purpose of the report is to examine and present the GAP analysis of Nestle and Amul and then give recommendations on how can they improve the performance. Gap analysis is the comparison of actual performance with the potential or desired performance. The aim to conduct the gap analysis is to ensure that the company utilizes its resources fully for its benefit. It is a project management tool used to meet the objectives of the project. 

Gap Analysis of Nestle:

Criteria

As- Is

To- Be

Product Quality

 The product quality of Milkmaid as well as other products that are sold by the company is premium and  so the products are much more expensive than that of the local products in the market of India

 The company Nestle must be able to sell the products in the market of India and for this the prices must be set at par with the local products so that the company is able to capture a large market share

Level of familiarity

 The company Nestle is  not an Indian product the company is based in Switzerland  so many of the consumers in India are not familiar with the products

 The company Nestle must make the product familiar among the people of India as they are not much ready to accept a  new product in the market

Demand for the Product

 The demand for the product by Nestle is very less  as this is a  foreign product and people they are likely to avoid it treating it an product that is used by the upper class of the Indian society

 The company need to see that the product is a more familiar in the Indian household.

Nutrient potentiality of the product

There is a lack in the quality of the product that is produced by Nestle.

There is a need to enrich the quality of the product so that the taste and preferences is as per the Indian consumers.

Sales of the Product

 The sales in the developing countries are restricted. The share in the developed country is more than the undeveloped country

 The company want to cover the entire market in India so that it can increase the sales of the product in the country

 

 Recommendation for improving the gap of Nestle Company:

The company Nestle is a foreign company and so they need to market the product in the country India so that they are aware of the product like Milkmaid, which also has a close substitute that is sold by the rival company Amul. The company is taking up steps to make the brand aware to through some impressive guest content. A brand with a very attractive content will make a powerful impact on the customers and they would be able to get more benefits from the product (Kelly, 2011).  The company can use the Info graphics so that the brand is represented in terms of the bright and colourful displays. This will be helpful in making the product to be shared across a wider audience. This will be a great tool for brand building and for leading in the market (Jolibert, 2012).

Since the company is, a Switzerland based company and to make it familiar with the Indian audiences there is a need for the company to go for local partnerships. The company when partners with the local business can hold some seminars and festivals. When Nestle they try to sponsor the local projects or donates in charity then they can gather the trust of the people (Chernev, 2012).

This is an ideal way through which different age groups they are aware of the products. The company can put pictures or videos to provide a description of the newly launched product   (Drucker, 2012).

Recommendation for improving the gap of Amul:

The production amount by the company Amul is not sufficient to cater the demand there is a need for the company to upgrade the technology standards, making changes in the system of the management and many more (Haugen, Reed, & Gotzhein, 2013). The issues that is related to the quality of the product can be also resolved through the when there is use of good quality resources for the product. There is a need for a quality assessment stage before the product is taken into consideration in the market. The quality can be improved if there is dedication and commitment towards their goals and the objectives (Kim, 2012). When there is tracking of the quality, there is a need for the company Amul to define properly the quality. The process of manufacturing should involve the statistical quality control (Chemuturi, 2011). The way to get the measurement of the satisfaction of the customers is through the net promoter score. The department of quality control will be able carry out a quality movement when there are trained experts who would be to towards improvement of the quality and ameliorate problems. Training would be taking into account multiple dimensions. The new employees they need to be trained for focusing on the quality (Hooley, Piercy, & Nicoulaud, 2012). Whether the duties training provided to employees or whether the management takes into account personally is very important for the workers to realise the history of the company through the lens of the quality. The workers should be able to understand the difficulties that the company has faced in the past and the way the problem was corrected through maintaining of the product quality.  There is a need for the company Amul to market its product in India as well as abroad. The marketing expenditure is very poor by the company this needs to be boosted so that the products are available in every corner of the country India (Peñaloza, Toulouse, & Visconti, 2012).

 

Conclusion

Since Amul is, a cooperative-society so expansion becomes quite costly so there is a need for the government for providing sufficient amount of subsidies. When the company offers some free things with the product then they are always in demand.  Nestle would also be using the similar strategy so that they are able to target different segments of the market. The best way through which the company can market the product in a much wider range to the audiences is through the social media.

 

References:

Chemuturi, M. (2011). Mastering software quality assurance. Fort Lauderdale, Fla.: J. Ross Pub.

Chernev, A. (2012). Strategic marketing management. [Chicago, Ill.]: Cerebellum Press.

Drucker, P. (2012). Technology, Management and Society. Hoboken: Taylor and Francis.

Haugen, Ø., Reed, R., & Gotzhein, R. (2013). System analysis and modeling. Berlin: Springer.

Hooley, G., Piercy, N., & Nicoulaud, B. (2012). Marketing strategy & competitive positioning. Harlow, England: Pearson Financial Times/Prentice Hall.

Jolibert, A. (2012). Marketing management. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan.

Kelly, D. (2007). Applying quality management in healthcare. Chicago, Ill.: Health Administration Press.

Kim, H. (2012). Advances in technology and management. Berlin: Springer.

Kotler, P. & Keller, K. (2012). Marketing management. Upper Saddle River, N.J.: Prentice Hall.

Peñaloza, L., Toulouse, N., & Visconti, L. (2012). Marketing management. Abingdon, Oxon: Routledge.

OR

MyAssignmenthelp.com is one of the noted service providers that deliver essay help. We provide tailored essay assistance to make sure that student gets online essay help exactly in the way they want it to be written. We at MyAssigemnthelp.com have built teams of consultants, who readily attend every query related to help me writing my essay. We provide essay writing help in forms of tips and steps in order o assist students with tough essay assignments.

Most Downloaded Sample Of Management

Toulin Method Of Argumentation

Download : 292 | Page : 1

You are required to write a researched argument essay that convinces persuades the reader of your position / stance. This is an academic, researched and referenced document that demonstrates your understanding of the objectives of the course. The structure of the argument will follow the TOULMIN METHOD of argumentation.

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Consumer Behavior Assignment

Download : 214 | Pages : 9

Executive Summary The purpose of this report is to elaborate the factors which are considered by individuals before selecting an occupation. Choosing an occupation is indeed a major decision of everyone’s life and it does give a shape to where he would be heading in the course if time. The report begins with a list of various occupations which have been going since the human civilization started though it has indeed changed its form to...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Internet Marketing Plan For River Island

Download : 373 | Pages : 13

Introduction With the increase enhancement in the field of technology, it has been considered essential by the businesses to implement such technology in their business processes. Further, the increasing demand from the customers regarding the better quality of products and services delivered to their doorstep has also necessitated for the businesses to implement the e-business strategy in their business processes. E-business which is common...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Strategic Role Of HR In Mergers & Acquisitions

Download : 331 | Pages : 9

Executive Summary In a merger & acquisition, role of an HR has emerged as a very critical function. At each stage of merger and acquisition process, HR plays a strategic role. The importance of role of HR part in integration of the merged companies should not be taken lightly and should be handled very carefully and with due planning. At pre acquisition stage, due diligence should be taken before the start of the process and HR must carve ou...

Read More arrow Tags: Australia Arlington Management University of New South Wales 

Relationship Between Knowledge Management, Organization Learning And HRM

Download : 365 | Pages : 7

Introduction In this competitive business environment where every business organization is trying to attract the customers of each other, it becomes essential for these organizations to remain competitive by innovating new ideas and thoughts, so that value added products and services can be provided to the customers. The motive of such organization in providing value added services to their customers, require their employees to be quite effect...

Read More arrow Tags: Australia Arlington Management University of New South Wales 
Next
watch

Save Time & improve Grade

Just share Requriment and get customize Solution.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,114,057

Orders

4.9/5

Overall Rating

5,043

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

184 Order Completed

96% Response Time

Arapera Billing

Masters in Management, MMgt

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

93 Order Completed

100% Response Time

Jackson Mitchell

MiM (Masters in Management) in Supply Chain Management

New Jersey, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1592 Order Completed

96% Response Time

Jane Sima

Ph.D in Psychology with Specialization in Industrial-Organizational Psychology

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

234 Order Completed

100% Response Time

Samantha Ji

PhD in Chemistry with Specialization in Organic

Singapore, Singapore

Hire Me

FREE Tools

proofreading

Proofreading & Editing

Complete guid on proofreading and editing.

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

Brilliantly written and provided before the deadline, very satisfied for a short timeframe.

flag

User Id: 166489 - 20 Oct 2019

Australia

student rating student rating student rating student rating student rating

Excellent services. Assignment was delivered quick and on time. Thanks the expert and sale staff.

flag

User Id: 227177 - 19 Oct 2019

Australia

student rating student rating student rating student rating student rating

It was delivered on time. The expert is very helpful and good writing skill. Thanks a lot

flag

User Id: 227177 - 19 Oct 2019

Australia

student rating student rating student rating student rating student rating

I am very happy with your assistance and fast service. You just made my day. Thank you so much for doing this great work for me. I am sure j will get back to you for the next time. I have never such a wonderful work done ever. I appreciate your work and dedication.

flag

User Id: 331454 - 19 Oct 2019

Australia

student rating student rating student rating student rating student rating
Have any Query?