Discuss About the Global Expansion Process Is Quite Challenge For the Companies?
The global expansion process is somewhat quite challenging for the companies. IKEA, the furniture manufacturing company has captured the strengthened position in the market by offering the high quality furniture products at low prices. This Sweden Company has acquired the extensive knowledge to expand the business in international countries. The company has ensured several fruitful approaches to expand globally. These approaches are as follows:
The company has focused on these specific approaches for expanding the market globally. Furthermore, the investments of the sufficient capital amount for the business expansion are also much commendable for IKEA.
Despite of the competency levels established by IKEA in expanding the business globally, the strategies are different in the Chinese market. The global expansion process of IKEA varies in China due to following reasons
The above reasons are differentiating the Chinese market to other global market. In fact, it can be predicted that the company will be able to generate more revenues in the Chinese market than the other global countries.
Chen, C.C. and Ritzer, G., 2015. Globalization and Consumption. The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies.
Glückler, J. and Panitz, R., 2016. Relational upgrading in global Management value networks. Journal of Economic Geography, 16(6), pp.1161-1185.
Li, J. and Zhang, Y., 2016. Chinese Consumers’ Attitudes toward Experiential Marketing: The Case of IKEA.
Prange, C. ed., 2016. Market Entry in China: Case Studies on Strategy, Marketing, and Branding. Springer
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