country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

The Global Market For Non-Alcoholic Beverage Is Gradually Rising

tag 0 Download4 Pages 830 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Discuss About the Global Market for Non-Alcoholic Beverage Is Gradually Rising?

 

Answer:

Introduction

Increasing of market size in recent years and globalization has led to multiple product innovation in recent years (Wood, 2008). There is a steady rise in non-alcoholic beverage industry amongst which energy drinks accounts for a considerable amount. While Red Bull and Mother V has dominated markets for several years the impact of these products on the health of an individual is questionable. Hence, there is a growing gap in consumer demand and drinks sold in the market. XYZ Company with its introduction of health drink has capabilities to fill in gaps in the non-alcoholic beverage market. The drink introduced by the Company is considered to have multiple benefits on the health of consumers, hence has a huge scope of attaining leadership in the market (Goi, 2015). The scope of the current report is focused on devising the pricing strategy and product introduction strategy in Australian market according to its marketing mix.   

Analysis

Marketing mix of a product plays a pre-determinant role in capturing market and generating market share for consumers. There are four typically important actor for any marketing mix for a company that creates unique disposition for it, as product, price, place and promotional strategy (Mullins, 2012). For XYZ Company the marketing mix will play an integral role as the product is being newly introduced in the market, as each aspect of the mix will help create a unique edge for the product. The various components of the mix are highlighted as below. 

Product Decisions

Product decision plays an important determinant in deciding success for a particular product. Australian markets already remains saturated with a number of national as well as international brand names, hence the key product features needs to be attractive for penetrating the market.

Product Three Layers

The three layers of the natural energy drink launched by the Company can be augmented as core product, actual product and augmented product. The core product of the drink is to quench thirst and provide energy to the consumers. The actual layer of the drink is the tangible benefit that consumers have from it as drinking it quenches thirst and provides energy to consumers. Appendix 1.

The augmented layer of the product is the non-physical aspect that adds immense value and might or might not convince consumer to pay a premium price. As in this case the augmented factor is the natural sweetener and associated health benefits from the product.

Brand Name

Marketers make use of brand name immensely to target the consumers in the market. There are number of energy drinks present in the market that have attractive brand names, hence deciding for a brand name for this product will enhance its sale. The brand name decided for the product should be “Calm energy drink”.

 

Product Packaging

Packaging consideration for each and every product plays a relevant role in every product disposition. As far as calm energy drink is concerned for Australian market an environmental friendly type of packaging will play a significant role. Australian market is highly sensitive to the issue of environmental damage, hence creating a product with a sustainable packaging material which can be recycled and cause minimum pollution will be greatly beneficial in attracting the targeted consumer segment.

Price Decisions

The pricing decision is the key to capture market share and grow in a new market for Calm energy drink.

Pricing Objective

The pricing objective of the Company will be to introduce the high quality product at a low price such as to gain market share.

Pricing Strategy

XYZ Company needs to adopt skimming pricing methods for the product for capturing market share.

Special pricing tactics

The Company should introduce the product at a low rate and gradually increase the rate with increasing market share. Hence, the pricing strategy should shift from skimming price to premium pricing methods.

Conclusion

The Company with its product and pricing strategy will be able to gain considerable market share. The introduction of the new product in the market will prove to be highly effective and will be able to capture market share.

 

Reference Lists

Aaker, D. K. 2008. Marketing research. John Wiley & Sons.

aviationbusinessconsultants.com. (Retrieved on 29th April 2017). Pricing Strategy. https://aviationbusinessconsultants.com/2010/02/a-word-about-pricing-strategy-for-aviation-products/.

Goi, C. L. 2015. Marketing Mix: A review of'P'. . The Journal of Internet Banking and Commerce,2005.

Ivy, J. 2008. A new higher education marketing mix: the 7Ps for MBA marketing. International Journal of educational management, 288-299.

Mullins, J. W. 2012. Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education.

Peter, J. P. 2011. Marketing management: knowledge and skills: text, analysis, cases, plans.

Varadarajan, R. 2010. Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises. Journal of the Academy of Marketing Science, 38(2), 119-140.

Wilson, R. a. 2012. Strategic marketing management. Routledge.

Wood, M. 2008. The marketing plan handbook. Pearson Prentice Hall.

www.marketingteacher.com. (Retrieved on 29th April 2017). Product Layers. https://www.marketingteacher.com/three-levels-of-a-product/

OR

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). The Global Market For Non-Alcoholic Beverage Is Gradually Rising. Retrieved from https://myassignmenthelp.com/free-samples/the-global-market-for-non-alcoholic-beverage-is-gradually-rising.

"The Global Market For Non-Alcoholic Beverage Is Gradually Rising." My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/the-global-market-for-non-alcoholic-beverage-is-gradually-rising.

My Assignment Help (2018) The Global Market For Non-Alcoholic Beverage Is Gradually Rising [Online]. Available from: https://myassignmenthelp.com/free-samples/the-global-market-for-non-alcoholic-beverage-is-gradually-rising
[Accessed 30 March 2020].

My Assignment Help. 'The Global Market For Non-Alcoholic Beverage Is Gradually Rising' (My Assignment Help, 2018) <https://myassignmenthelp.com/free-samples/the-global-market-for-non-alcoholic-beverage-is-gradually-rising> accessed 30 March 2020.

My Assignment Help. The Global Market For Non-Alcoholic Beverage Is Gradually Rising [Internet]. My Assignment Help. 2018 [cited 30 March 2020]. Available from: https://myassignmenthelp.com/free-samples/the-global-market-for-non-alcoholic-beverage-is-gradually-rising.


For years now, MyAssignmenthelp.com is providing affordable essay help to millions of students worldwide. Our essay assistance services have helped us in assisting students with even the toughest essay assignments. We take pride in the fact that we cater the best assistance to search terms like help me with my essay. We offer affordable services in the fastest way possible. For our fast delivering services, students trust us with their urgent essay assignment needs. Two of our most popular essay writing services are maths essay help and English essay help.

Latest Marketing Samples

BHO6505: Marketing Management Strategy Template Method

Download : 0 | Pages : 11
  • Course Code: BHO6505
  • University: Victoria University
  • Country: Australia

Answer: Introduction Innovation is the key to success in the current business scenario due to the reason that innovation can only help in meeting the changing trends of customer requirements. Consumer goods sector is one of those sectors, which is witnessing rapid change in the taste and preference pattern of the customers (Jay 2016). Fonterra is operating in this sector and offering different dairy based products. However, they are also witn...

Read More arrow

BU472 Integrated Marketing Business Communications

Download : 0 | Pages : 4
  • Course Code: BU472
  • University: Victoria University
  • Country: Australia

Answer: Introduction The report relates to an anti-drug campaign using the best marketing approach. The marketing campaign aims at persuading the youth to refrain from drug and substance abuse. Additionally, the marketing campaign uses the best approach to capture youth’s attention such as social media and television advertisements. Furthermore, the anti-drug campaign will choose the best approach to reach the youth and minimize expendi...

Read More arrow

CX664801 Market Planning And Control

Download : 0 | Pages : 14
  • Course Code: CX664801
  • University: Otago Polytechnic
  • Country: New Zealand

Answer: Introduction  According to Johnson et al. (2015), the organizations in an industry are able to develop different strategies with the help of proper analysis of the external environment. The internal factors can affect the decision making process of modern organizations. The analysis of organizational environment is considered to be a major part of the decisions and strategies that are developed by organizations. The strategies ne...

Read More arrow

MBA404 Consumer Behaviour And Marketing Psychology Making

Download : 0 | Pages : 10

Answer: Cadbury Oreo Product Overview Cadbury Oreo is a brand of cookie that is filled with vanilla in between and the product is marketed as Chocolate Sandwich Cookie. The product was introduced in the market in the year 1912 and is regarded as the bestselling cookie in US till date. The product is available in more than one hundred countries present worldwide. Oreo biscuit is now being produced in different varieties due to the increasing d...

Read More arrow

MKT20025 Consumer Behaviour WOM Communication

Download : 0 | Pages : 6

Answer: Type of Innovation in DiDi In the DiDi App, the company tried to approach their clients for the goal area along with time and the pickup.  Furthermore, the company decided to go for all the signed in drivers, and the speediest ones got the request. Additionally, DiDi application offers the additional type of administrations such as booking for the test drive, hailing of the taxi, carry van and hailing of transport. Moreover, the ...

Read More arrow
Next
watch

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,236,324

Orders

4.9/5

Overall Rating

5,066

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2279 Order Completed

97% Response Time

Zachary Perez

PhD in Computer Science and Information System

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

610 Order Completed

100% Response Time

Cheryl Zhao

PhD in Statistics

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

203 Order Completed

97% Response Time

Richard Alpert

PhD in Psychology

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 4/5

248 Order Completed

100% Response Time

Lloyd Bernabe

MSc in Accounting

London, United Kingdom

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

Awesome write up for my assignment!!! Worth the money paid!!! Will come back .....

flag

User Id: 372486 - 30 Mar 2020

Australia

student rating student rating student rating student rating student rating

I really appreciate how the editor understood what I really meant to say thus making me feel more confident in submitting my work. I am an extremely happy customer. I will definitely sen un update on my grade.

flag

User Id: 393526 - 30 Mar 2020

Australia

student rating student rating student rating student rating student rating

Excellent work. We got total of 68 marks and we are very satisfied with the score. We gave this assignment near to deadline which is 2 days before due date. The assignment was about 4000 words and they did it well and gave it before 8 hours of submis...

flag

User Id: 393410 - 30 Mar 2020

Australia

student rating student rating student rating student rating student rating

I can\'t complain, speedy service and got the assignment before the deadline and got full mark

flag

User Id: 331157 - 30 Mar 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?