Discuss about The Internet and Social Media Integrated Marketing.
The revolution of the internet and the emergence of the social media technology has had a massive impact in the business world. Many companies and other organizations like Starbucks, Nike, and Dell, have a higher ranking of their brand is social media due to the best practices they employ and the level of integration marketing using the internet (Cooper, Edgett and Kleinschmidt, 2002). Moreover, the integration of the internet and social media has a positive impact because of the wide coverage of consumers who have readily embraced the use of social media daily. Organizations, however, need to consider some factors or business practices for them to be successful in using the internet and social media as integrated marketing strategy. These business practices are the techniques or methods that the business consistently applies to achieve their target goals.
One of the best business practice when employing social media and the internet to market is following the one in seven rule (Chaffey et al., 2009). This rule entails that the company may post at least seven posts on the social sites to promote their products. However, only a single post should have the content directed to promoting the product; the other should focus on sharing valuable content.
Another factor to consider is sharing the expertise of the business. This can be done by posting little-known posts or fun facts in the form of questions that audience can participate and give correct answers. Rewards are then given to the first correct answer. It is also important for a business to avoid syndicated messages when using social media to promote or market their products. Reason being that different social sites will interpret messages differently depending on the tone of the message. It is better therefore for a business using the internet and social media to market to consider and focus their attention on the network sites that has some their active consumers. With these practices, the business is deemed to succeed in their marketing strategies and achieving their target goals.
Chaffey, D., Ellis-Chadwick, F., Mayer, R., & Johnston, K. (2009). Internet marketing: strategy, implementation and practice. Pearson Education.
Cooper, R. G., Edgett, S. J., & Kleinschmidt, E. J. (2002). Optimizing the stage-gate process: what best-practice companies do—I. Research-Technology Management, 45(5), 21-27.