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The Potential Effects Of Sustainable Technology Within The New Zealand Market

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Discuss about the Potential Effects of Sustainable Technology within the New Zealand Market.



This report is prepared to focus on the potential effects of sustainable technology within the New Zealand market. Moreover, this report focuses on the issue raised within the industry along with the applied sustainable technology against the issue. Therefore the report is prepared by focussing on the issue of Coca-Cola in New Zealand. In relation to that issue, the investigation is carried out in this report using the quadruple bottom line for the elimination of the specific issue. 

Coca-Cola Case Study

The Coca-Cola Company is one of the companies producing refreshing drinks of various kinds. Moreover, it is the world’s largest beverage company that produces almost 3900 beverage choices by having company’s portfolio structure of 21 billion dollar brands. In those brands, the company contains the brand of low or no or reduced calorie options. Therefore the New Zealand also contains a wide portfolio of Coca-Cola which is committed to providing valuable products to the customers (Coca-Cola, 2017). But in some instances the environmental factors creates issues and for that reason, the company is aiming towards the minimization of impacts of their process over the environment (Coca-Cola, 2017).

By removing the environmental issues the company can attain sustainability. For that reason, Coca-Cola has adopted a target of minimizing environmental impact. Out of all the environmental impacts, the issue that has been investigated in this case is the water stewardship. The issue of water has always been a concern for Coca-Cola (Coca-Cola, 2017). Therefore it is regularly active in solving the issue raised to reduce the impact of water stewardship and in return, it is trying to make the minimal usage of water in its production.


Investigation of technology as per the problem

Water Stewardship is the process that will make the understanding of various challenges and consequences faced due to the shortage as well as wastage of water from the shared resources. In current conditions, the whole world is in threat because there has been a gradual increase in pressure within the ecosystems resulting from the global water crisis.

In that case, Coca-Cola aims to make the replenishment of water which it is using. In the year 2012, Coca-Cola New Zealand is using almost 1.73 liters of water per liter of beverage (Arashiro & Mormile, 2013). This figure is gradually reduced up to 1.54 by the end of 2014. Coca-Cola is planning to reduce this figure more up to 2020 by 100%.

Therefore Coca-Cola New Zealand is planning for the development of stringent water-saving strategies by making the investment towards the improved infrastructure, research, and technology (Bhuiya, et al., 2016). In that case, the company had adopted few of the initiatives by which there will be the reduction of the water usage across the business. For that reason, the company had opted for the optimization of cleaning programs, recycling of the bottle rinse water in the juice plants. This action makes the reduction of water use by 8% (Bohnsack, Pinkse & Kolk, 2014).

Again the company went for the adoption of the dry lubricant conveyor system that basically does not use any water. The use of this system will definitely make the reduction of water use by 1.6% in the carbonated beverages plants. Coca-Cola planned to establish these options keeping the water conservation into mind.

But only water conservation is not important, sustainability is also quite important. Therefore for that reason to attain sustainability Coca-Cola uses a particular technology which is environment-friendly and helps in fulfilling the aim of reduction of water usage from the environment (Dangana, Pan & Goodhew, 2013).

Building healthy watersheds is the sustainable technology that will help in the making the reduction of water usage by Coca-Cola. For that reason supporting the building of healthy watershed is one of the key priorities of Coca-Cola. It is because water is the essential unit for manufacturing the beverages as well as soft drinks. Therefore as the water stewardship is one of the significant components of sustainable efforts of Coca-Cola so the company is using a strategic process that will make the reuse of used water.

The goal of 100% replenishment of water is fulfilled by the use of watershed management (Dimitrievska, et al., 2014). The sustainable technology of watershed management uses the watershed process which includes a particular area of land which keeps the rain or snow and the drain or seeps into the river, lake or stream or any groundwater.  It is the process that can be done anywhere like in-house, farms, forests, cottages, big cities or small towns.


Moreover, the watershed is a collaborative process of cross municipal, provincial or even the international borders. In that case managing the watershed is thereafter becomes important. Again managing the watershed involves the proper distribution of the water resources thereafter having the implementation of the programs or the plans to manage the water supply, water quality, and drainage along with the whole utilization of watershed. Therefore Coca-Cola took the decision of watershed technology to enhance the availability and quality of the local as well as available water resources (Ekman, et al., 2013).

This integrated and collaborative approach brings the improvisation of water efficiency by working in partnerships. This partnership is in between the pollution controlling body of New Zealand, the Governing body of New Zealand and the environmental laws of New Zealand. The collaboration of these three result into the protection of watersheds that eventually make the promotion of sustainable water management (González-Gil, Palacin & Batty, 2013).

Therefore Coca-Cola made the partnership with the municipalities, universities, watershed conservation organizations and many community groups to form the rain barrels as well as the area in which the water can be collected. Moreover, the rain barrels are of low cost and save money on various water bills and basically conserve the water during dry periods. In this case, the use of watershed by Coca-Cola will help them in minimizing the rate of water that the company withdraws each day (Islas-Espinoza & de las Heras, 2015).

The formation of watershed will make withdraw of water from the reserved water. This makes the saving of the local water resources from being used in the manufacturing of the beverages. For that reason, Coca-Cola considers the management operation in a regional scale by considering the needs and demands of all users along with all cumulative impact (Ivshina, et al., 2015).

Another important fact is the sustainable technology of watershed management helps in improving the efficiency of water resources. With the implementation of technology, the manufacturing plant conducts a regular survey for managing the risks associated. In addition, the watershed takes care of all types of waters from the natural environment and does the waste water treatment. In that case, the treated water is released to the environment which goes to the agricultural land (Li, Yu, & He, 2014).

There it supports the plant as well as many aquatic animals. Therefore the use of watershed technology is best to deal with the water stewardship issue which brings back the sustainability in the environment. It is because it decreases the amount of water used along with the various uses of the recycled water in the environment.

PEST Analysis by using Quadruple Bottom Line

The report presents the case study of Coca-cola in relation to the use of sustainable technology to establish sustainability within the environment. The main aim towards this activity is to save or conserve the water. Therefore Coca-Cola is quite resourceful to tackle the issue of water stewardship. For that reason, Coca-Cola is aiming at improving the efficiency of water by treating all the waste water. In addition, it is also aiming at the 100% replenishment of water from the environment. All these activities need a proper analysis of the external environment of Coca-Cola in New Zealand (Luthra, et al., 2015).

In addition, the analysis of the external environment is based upon the quadruple bottom line. The quadruple bottom line is acquired by the company to attain the sustainable prosperity within the organization. The quadruple bottom includes the competitive productivity for profit, sustainability of the planet’s resources, quality of life for people and finally the progress. All the four Ps of the quadruple bottom line features a proper framework for the analysis of measuring the development of sustainable prosperity of Coca-cola in New Zealand (McIntyre, Ivanaj & Ivanaj, 2013).

The people of the quadruple bottom line indicate the quality of the life for the people enhancing the health, wellbeing, and vigour of the individuals. The profit section indicates the competitive productivity in making the production and distribution of the goods and services. This will enhance the consumption along with the profit with scarce resources in the environment (Nsamba, et al., 2015).

Thereafter the planet indicates the selection of various sustainable ecosystems in the environment calculating the individual, community as well as the ecosystems that have their survival across life spans and generations. And lastly, the progress includes the adaptive innovation that delivers the basic ideology that brings out the adaptive learning and change as per the condition of the environment.

Depending upon the quadruple bottom line further, there will be the analysis of the external environment. The description of the political, economic, social, technological, and legal and environment will add on to answer the question regarding the sustainability of the above-mentioned technology (Ozaki & Shaw, 2014).



Coca-Cola is such a company that depends upon the food development authority to make sure about the rules and regulations announced by the government of New Zealand. Government and its laws are also included to carry out the sustainable works for the water stewardship raised for Coca-Cola. Further, any kind of changes to the rules and laws of Government will hinder the distribution of the drinks as well as beverages of Coca-Cola in New Zealand (Pattnaik & Dhal, 2015).

Moreover again the company can also face threatening from the rules as well as laws of accounting, internal marketing, change in labour laws and taxes. In current times the government is also showing its interest and collaboration for the purpose of establishment of sustainable technologies for treating the water stewardship caused.


It is one of the known beverage brands that engross different culture, taste, desires and customs of varied population. It had brought ample amount of changes in between their products depending upon the demand of the customers as per the quadruple bottom line. In that state, the company owns almost more than $100 billion worth of equity which is the resultant of beverage industry (Pickett, 2013). Therefore it is quite better if the company is opting for the watershed management to deal with the issues of water stewardship. This step will be beneficial to the environment as well as the customers across the globe.


The products of Coca-Cola Company revolve around all countries across the globe depending upon the demands of the customers. But gradually that choices decrease in case of soft drinks and it is shifted to the health drinks. Thereafter the organization takes care of the environment and makes the manufacturing of organic drinks which can be advantageous as per the quadruple bottom line choices (Prica, Ili? & Ili?, 2015).


The development of technology laid down the advancements within the machinery that eventually helped in the product development and quality management. Moreover, they also enhanced the chances of fast delivery. The use of bottling plant is another strong example of technology advancement that enhances the water efficiency (Soltani, Sadiq & Hewage, 2016). Also, the technology makes the water savings during the production lines which is in favour of quadruple bottom line. By this manner, the technological factor also is well integrated for the sustainability establishment in Coca-Cola in New Zealand. 


The company possesses all the rights and reservation of its legal activities by which the company can pursue all its activities depending upon the suitability of the place where it is working. Therefore it is quite active in implementing specific law that will lower down the water stewardship raised in New Zealand (Stritih, et al., 2015). In addition, the company’s legal activities also ensure that the company should not face any kind of issue by acquiring the sustainability process during manufacturing. In that way, it will not disturb the quadruple bottom line and makes the establishment of sustainability.


Now this is the matter of fact that Coca-Cola affects the processing nature by affecting the water accessibility. It is because water is the sole source for the manufacturing of soft drinks and beverages. In that case, the company utilizes almost 1.73 litters of water per litter of beverage by the year 2012. Therefore it has to control this usage and reduce it to zero. For that reason, the issue of water stewardship is raised which should be cleared within time. The company, therefore, took the decision of implementation of watershed technology to resolve the water accessibility issue.

In that case, the company also need to adhere to the environmental laws implemented by the government of New Zealand. Thus the company will take care of the environmental aspects which will also be beneficial to the quadruple bottom, i.e.., the people, profit, planet and progress in establishing the sustainability within the organization in New Zealand. Like the recycling of the bottles will help in reducing the water use by 8%. Similarly, the adoption of the dry lubricant conveyor systems will help in reducing the water usage by 1.6% (Xing, et al., 2015). Now the question comes which asks about the sustainability of the used technology. The answer is a yes that the technology used can be considered as a sustainable technology because it satisfies the quadruple bottom line. The people, planet, profit, as well as progress all, get benefitted from this technology acquired by Coca-Cola.


Future Prospects of Sustainable Technology

The issue that has been investigated in this report is the water accessibility within the manufacturing of Coca-Cola beverages in New Zealand. In addition to that, there are various numbers of issues relating to the scarcity of other resources along with the climate change. In this case, Coca-Cola had taken the initiative to make the reduction of the water usage and went for the investment of almost $4billion in reduction of water usage as well as the improvisation of water qualities in New Zealand and all other parts where it is working. In addition, the company also working with the collaboration of various global as well as local partners that help the company in replenishing the used water back to nature in variable ways. Therefore this technology can be a boon to the environment in replenishing the water accessibility issue (Pattnaik & Dhal, 2015).

Moreover, the technology also leads to the saving of energy during manufacturing. The technology used in this process helps the company is enhancing the efficiency of the program so all the companies in the market can use the technology during manufacturing. In addition as this is a collaborative process, so the process can be beneficial in enhancing the coordination and relation in between the local, state and federal agencies. One of the important future aspects it will engage the public through various roles (Islas-Espinoza & de las Heras, 2015).

The spreading of awareness makes the public aware and provides active participation in the meetings for resolving the water accessibility issue from the environment. For that reason, the company currently started the use of dry lubricant conveyor to make the less use of water along with the addition of optimizing cleaning programs. Again the company is also using the sustainable packaging to make the reduction of the carbon footprint in the beverages by making it light weight. Along with that, there is the use of auto sensors during the manufacturing of carbonated drinks. Also, there is the installation of energy efficient lighting (González-Gil, Palacin & Batty, 2013).

Further, the company is looking forward to reducing the water use by 3.0 billion litters. In addition, Coca-Cola is planning for the development by committing itself to make the use of 30% of energy during manufacturing and recovering for recycling of 50% of its packaging that is introduced within the market. In that case, the researchers are also developing some substitute of sugar to replace it in the formulas to establish a sustainable future.


The report majorly highlights the basic idea of the relationship in between the sustainability as well as the quadruple bottom line. Moreover, the report also highlighted the water accessibility concern of Coca-Cola in New Zealand that can be solved through the proposed sustainable technology.

However, the political, environmental, economical, social, legal and technological aspects reveal the sustainability of the technology used in this report. Therefore further basing upon these specifications the report came up with various future prospects of the technology used along with its proposed developments that will be beneficial to the country. 



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