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Theories Of Communication In Organizations

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Organizational behavior refers to the study the way in which individual interacts with each other in an organization. This study helps the business to bring effectiveness in the working of employees. Organizational behavior is applied to attain scientific approach to the management of the employees and employers. It provides many theories that help human resources in maximizing the level of outputs. Through organistional behavior theories, business can achieve the goals of employees as well as for the organization itself. It is a way of optimum utilization of scarce resources and cost efficient production in the organization.

Under this study, we will learn some theories of organizational behavior which helps to solve the issues like change, conflict and communication in the organization. Such theories help to handle the issues and to bring effectiveness in the working of employees. It is a practice use to study the behavior of employees within the organization.

Conflict management

To manage conflict in an organistation, it is very important to have a better undersstnading between the employees. Conflicts are inevitable sources that affect the organisations. Conflicts are of many types depending upon the nature and type off tem. Conflicts may take place between the departments, employees, employees- employers, etc. It is very important to resolve the conflicts to avoid the institution of chaos.

Critical Theory to Manage Conflicts:

It is an organizational theory that helps to solve the conflicts in an organization. This theory believes that conflicts are a part of organization. Employees will resist to managers, departments have to compete with the budgets, etc. in this way the conflicts takes place. It can be resolved through resolving the conflicts among the people, preventing the problems, motivate them, realize them about their potential, encouraging them to do work more, and by providing them a direction that helps to unify the employees at the work place. The employer should motivate them in a way that the common goals of the entire group become similar.


The process of communication plays a vital role as it decides the culture of the company. Communication structure of each organization is set by the employees and employers that follow some rules and regulations, guidelines and pathways, etc. The employer should determine these pathways consciously. Certain theories that help to maintain the flow of communication are-

Information theory

This theory helps to recognize the ways through which information transmitted from one place to another with the fewest mistakes. In this theory there is a need to fix a message in such way that it can not be altered by the communicators. To ensure this, some measures are taken by the employers to confirm the accuracy and truthfulness of the conversation. In this theory, if any misconception takes place then the sender will not be accountable. Instead of this, the message recent is held accountable.


Post-positive theory

This theory believes that orders are the natural situation of all the organizations. But it orders leads to miscommunications, unacceptance, insubordination, conflicts, misconceptions, etc. under this theory, the message is designed in an ordered form that must be obeyed as the employees re bound to obey the rules and regulations of the organization.

Groupware theory

It is the most modern theory of all that believes that the old theories of communication should be avoided and there must be new technologies used in the organizations. The technologies can be computer systems, mobile phones, which are quick to share information. Such technologies spread the information before the management wants this to be happen. Rumor is the biggest example for this theory. But it is not possible that every information is negative in nature. It also conveys many positive information form one department to other, one employee to another, etc it is not only effective in internal management of communication but also for external management like stakeholders.


Changes are very important for everyone’s life. Changes are not only important for the business but also in every individual’s life changes play an important role. Changes bring happiness and development. They lead to satisfaction and innovation.

The Stage Theory of Organizational Change

This theory believes that every organization have to pass through a series of stages as the tie runs. When one stage passes, the strategies and policies also changes that must be matched to the process of change. It is said that innovation is the part of growth. If there are changes taking place then it is a sigh of development and growth.

The stage theory comprises of four steps

The awareness of the problems s very important because it helps to find solutions. So it is the first step of the stage theory to analyze the problems related to the organization.

The second step involves decision making that helps to adopt the changes and innovation in an organization. It is not easy for the management to bring sudden changes in the oragnsition. Chnages takes places gradually with time. But the need is to understand the requirement of changes and taking measure to adopt the same. The applicability of changes is done in a way that is adopted by all.

The third step comprises of implementing the prescribed changes in a redefine way. There is a requirement to modify the structure of the organization in a more adaptive way.

The forth step, is to bring continuity in ongoing activities.


The study shows that organizational behavior is very important to bring dynamicity in the organization. There is a need to analyze the environment of the organsiation in order to achieve the goals and objectives. The study of organizational behavior helps to bring effectiveness in the company as it provides strategies to cope with the problems related to the behavior of the employees. The success of a company depends on the successful management techniques that can be achieved through effective organizational behavior theories. These theories provide a way to manage things n a proper way.



Feigenbaum, E., (2016). Organizational conflict theory, [Online] Accessed on: 30/09/2016, Available at:

Johnston, K., (2016). Theories of communication in organizations, [Online] Accessed on: 30/09/2016, Available at:

Smith, W., (2016). Behavioral organizational theories, [Online] Accessed on: 30/09/2016, Available at:

Weber, A., (2012)., The hawthorne Works, [Online], Accessed on: 30/09/2016, Available at:


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