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TLH314 International Hospitality Management

tag 0 Download 16 Pages / 3,779 Words tag 12-07-2021
  • Course Code: TLH314
  • University: University Of Sunderland
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  • Country: United Kingdom

Question:

A: Using the Marriott Hotel West India Quay conduct a SWOTanalysis of the hotel

B: Select one of the emerging marketsof the world as taken from the WTM 2014 Industry report and UNWTO Tourism Highlights 2014, which you feel is rightfor your hotel company to seek an entry into that market and ultimately to seek medium and long term market growth. Conduct a PEST analysis of the emerging market you have selected. All the PEST factors you have chosen,must have a director indirect relevance to the hospitality industry both on a national and internationallevel and the hotel company chosen in Aabove.

C: Using Porters Generic Strategies: Ansoffs matrixand Nykiel’s fourteenhotel strategic growth options, Examine the strategic growth options that Marriott hotel West India Quaywould be best to pursue within your selected emerging market, and justify how those strategies/strategy aregoing to help the hotel maintain market growth and long term market share.

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Total 16 pages

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