1.
In this case, the customer is the professor who was a client of Dr. Martin.
2.
The supply chain of this health care system begins with the clients who are associated with the mentioned University. The health care system provides services for the employees of the University as well as the professors of the said University.
Here Betty, the nurse of the Dr. Martin’s Office and the professor, plays the primary role. A short but a significant is also played by Hilda, a nurse practitioner at the Health Check Clinic. Betty, who was arrogant refused to check the professor even after knowing the physical condition of the Professor, and declined the professor’s request for sending him in the Health Check Clinic. On the contrary, Hilda is a character who is contradictory to Betty, and took care of her patient and examined him.
3.
The implications for redesigning and improve of the supply chain the Clinic must become aware of the problems faced by its customers during the unavailability of their primary care physician. The clinic must provide their clients with alternate services if the preferred doctor is unavailable at that moment (Christopher 2016). They should refer the patient to their other physicians who are available at hand instead of just sending them in the emergency unit, which is costlier than a simple check up.
4.
The ethical issues that might not allow a doctor to refer his patient are primarily the concern of the service that his client might receive from the other physicians (Dobrzykowski et al. 2014). They also fear about the satisfaction of their customers and also take care of their financial charges that might be imposed on them.
References
Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
Dobrzykowski, D., Deilami, V.S., Hong, P. and Kim, S.C., 2014. A structured analysis of operations and supply chain management research in healthcare (1982–2011). International Journal of Production Economics, 147, pp.514-530.