fb
$20 Bonus + 25% OFF
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
Add File

Error goes here

TM355 Communications Technology

tag 0 Download10 Pages / 2,420 Words
  • Course Code: TM355
  • University: The Open University

    MyAssignmentHelp.com is not sponsored or endorsed by this college or university

  • Country: United Kingdom

Question:

Is to help learners to build on their knowledge of internet, e-commerce technology and the benefits of worldwide web. The assignment helps the learner to develop a fuller understanding of ranege of uses of internet and explore thetrends behind the use of internet and its benefits for businesses.

The use of technology allows you to manage information effectively. The internet and the connected computer technology has organisations to rapidly develop e-businesses and increase reach for more customers. Internet and technology are now the backbone of good communication systems within the organisation.

Task 1 (LO 1) P1 (Mindmap)

You’re required to create a mindmap that describes different types of business information that Asda will use when going through each stage of preparing a new Christmas Advert.

P1 - Explain different types of business information, their sources and purposes

Guidance to achieve P1,

You must describe the different types of information, their sources and their purposes. Think about:

The mind map must include

  • Types of information (verbal, written, on-screen, multi-media, web-based)
  • Purpose of information (update knowledge, inform future developments, strategic direction, SWOT analysis, offer competitive insight, communicate sales promotions, invite support for activities)
  • Sources of information (internal – financial, HR, marketing, purchasing, sales, manufacturing, admin; external – government, trade groupings, commercially provided, databases, research; reliability of data)

The information in your diagram is related back to  Asda. Think about how and why they need and use this information in relation to creating a new marketing campaign.

Task 2 (LO1) – M1 (Formal Email)

M1- Analyse different types of business information and their sources

Scenario

The marketing director at Asda is unsure about the information you have talked about and asks you to analyse the different types of information and their sources. You need to explain how reliable they are based on the form that they are in and where they come from. Also think about the advantages and disadvantages of each type of information.

To achieve M1, the learner will need

  • Is the information a primary source?
  • Could there be any bias within the information?

Which information is most reliable and why?

Task 3 (D1) (Report)

D1 - Evaluate the appropriateness of business information used to make strategic decisions.

Scenario

Following on from your email, the marketing director asks you to create a report that evaluates the appropriateness of business information used to make strategic decisions within Asda

To achieve D1, the learner is required

  • Look at the different types of information Asda uses
  • Look at financial accounts from 2014-2015 and evaluate how relevant they are in making a strategic decision. Explain why.

Also look at sales figures, competitor’s sales figures and viewing figures from previous adverts and evaluate their appropriateness in making strategic decisions.

Task 4 (P2) (Presentation)

P2 - Present complex internal business information using three different methods appropriate to the user’s needs.

Look at the Asda Christmas advert from 2015. Commercially, it was a very successful advert. Your task is to feedback to the rest of class explaining why the advert was so successful and popular. You need to provide this information in 3 ways:

Guidance to achieve P2,

  • Deliver a verbal presentation to the class explaining why the advert was so successful (evidence is required here, not just opinion)
  • Provide a detailed breakdown of the viewing figures of the advert and the popularity of the advert virally, via views and shares through sites like YouTube (this can be done using your choice of numerical charts)

Create a leaflet in which you put forward ideas for the new Christmas advert, focussing on the potential market and advert themes

Task 5 (LO2) (P3) (Poster)

P3- Produce corporate communications

Scenario

Your task is to now create corporate communications for Asda. You are going to do this in the form of a poster advertising their Christmas campaign. On this poster you must:

In order to achieve P3, the learner has to

  • Include all the relevant information regarding Asda and their values
  • Include a strapline and their logo
  • Have the correct detail regarding the business and Christmas time
  • Use the correct colour schemes

Guidance to achieve P3, memo should include

The poster does not have to be artistically brilliant, but it must contain the correct information. When it has been printed, annotate it explaining each point of the poster and why you have chosen to do it in that way.

Task 6 (LO2) (P4) Report (250-300 words)

P4- Evaluate the external corporate communications of an existing product or service

Scenario

One of the directors at your marketing firm has just left to join the board of high street supermarket Tesco. One of the new members of staff asks why Tesco would take your firm’s marketing director. You explain that Tesco has very good corporate communications and that your old marketing director is somebody who would fit well within their business

In order to achieve P4, the learner will have to

To further explain this to your colleague, evaluate the external corporate communications of Tesco. You will do this in the form of a written report.

Guidance to achieve P4, You must evaluate

  • Methods of communication
  • Mission statements
  • Advertising
  • Packaging
  • Livery
  • Straplines
  • Endorsements
  • Sponsorships

You need to explain how Tesco uses all the above to create excellent corporate communications.

Task 7 (LO2) (D2) (Report)

D2- Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points

Scenario
Create a report that evaluates the effectiveness of business information and its communication as key contributors to the success of an organisation,

Using the planning notes of M2, using examples to illustrate your points.

  • Select businesses that have excellent communication and information management systems.
  • Explain why these systems help the business to be successful
  • Make comparisons between businesses
  • Explain why excellent communication within a business and to it’s customers leads to success – use examples
  • Explain what would happen to businesses if they did not use information properly – use examples

Guidance to achieve D2,

Look at the indicative content in the unit specs for Learning outcome 2

Task 8 LO3 (P5) (Factsheet)

P5- Explain the legal and ethical issues in relation to the use of business information

Scenario

Businesses need certain information to be able operate, e.g. financial figures and customer contact details. However, there are certain rules surrounding the use of information. You need to explain the legal and ethical issues in relation to the use of business information that Asda uses. Create an A4 factsheet explaining the different laws and policies that  Asda must follow when using information. Take into consideration:

In order to achieve P5, the learner will have to

  • Produce a A4 factsheet for the Asda taking into consideration

Guidance to achieve P5

  • Legal issues (relevant data protection legislation – Data Protection Act 1998, Freedom of Information Act 2000, Computer Misuse Act 1990)
  • Ethical issues (codes of practice – use of email, internet, ‘whistle-blowing’, organisational policies, information ownership)

Task 9 (LO3) (P6) Report

P6- Explain the operational issues in relation to the use of business information

Scenario

Aside from ethical and legal issues that Asda must follow, there are also operational issues. Asda have asked you to create a step by step guide (Microsoft Word is probably best) of the operational issues their staff members must follow when dealing with business information. You must take into consideration:

In order to achieve P6, the learner will have to

  • Security of information, backups, health and safety, organisational policies, business continuance plans
  • Costs – additional resources required, cost of development, impact of increasing sophistication of systems (more trained personnel, more complex software)

Guidance to achieve P6

This piece of work will require research into Asda’s organisational policies. At the end of the guide, if you feel there are changes that Asda could make, feel free to add these in.

Task 10 (LO3) (M2) Report

M2- Analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples

Scenario

The HR Director at Asda  has asked you to send them an email that analyses the legal, ethical and operational issues that Asda faces in relation to the use of business information.

Following up for the task in P6, you are required to

  • The impact on Asda of having to follow legal policies (advantages and disadvantages with examples)
  • The impact on Asda of having to follow ethical policies (advantages and disadvantages with examples)
  • The impact on Asda of having to follow organisational policies (advantages and disadvantages with examples)

Think about benefits and drawbacks to the business and its customers

Task 11 (LO4) (P7) Report

P7- Outline electronic and non-electronic methods for communicating business information, using examples for different types of audience.

Scenario

You have just been promoted to the role of Communications Director within Magic Marketing. To boost your profile, a trade magazine has asked you to write a report for them in which you outline different electronic and non-electronic methods for communicating business information, using examples for different types of audience. You decide to include:

In order to achieve P7, the learner will have to

  • Audience requirements
  • Methods of written communication
  • Methods of non-written communication
  • Technologies (computers, touch screens, digital broadcasting, DVD, mobile phones, the internet and WAP)

Communication skills – formal/informal, verbal/non-verbal, listening, understanding, seeking clarification, responsiveness, eye contact, facial expressiveness, body language, use of appropriate professional language, ability to adapt communication techniques to audience requirements, presentation skills, ability to invite commitment to shared goals

Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

Upload
Unique Document

Document
Under Evaluation

Get Money
into Your Wallet

Total 10 pages

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help (2021) Communications Technology [Online]. Available from: https://myassignmenthelp.com/free-samples/tm355-communications-technology/e-commerce-and-business-change-trends.html
[Accessed 30 November 2021].

My Assignment Help. 'Communications Technology' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/tm355-communications-technology/e-commerce-and-business-change-trends.html> accessed 30 November 2021.

My Assignment Help. Communications Technology [Internet]. My Assignment Help. 2021 [cited 30 November 2021]. Available from: https://myassignmenthelp.com/free-samples/tm355-communications-technology/e-commerce-and-business-change-trends.html.


At MyAssignmenthelp.com, we are committed to deliver quality assignment assistance in the fastest way possible. To make our service delivery fast, we have hired subject matter experts to work on different subject specific assignments. We have hired experts who owe in-depth knowledge in their respective subjects. As per their expertise, they provide geography assignment help, Physics assignment help, Strategic assignment help, history assignment help, art architecture assignment help and assistance with other subjects as well.

Latest It Write Up Samples

ACC539 Accounting Information Systems

Download : 0 | Pages : 5
  • Course Code: ACC539
  • University: Charles Sturt University

    MyAssignmentHelp.com is not sponsored or endorsed by this college or university

  • Country: Australia

Answer: Introduction Ransom ware virus had recently started a worldwide chaotic outbreak in May of 2017. The warehouse drawbacks and the recommendation for the threats and the ransom ware attacks on how to combat them have compiled in this report for the CFO of Motherboards and More Pty Ltd also discussing about the revenue cycle that is being followed. Overview of the revenue cycle  The organization, Motherboards, and More Pty Ltd is ...

Read More arrow

ISSC481 IT Security: Planning And Policy

Download : 0 | Pages : 3

Answer: Risk Assessment Methodology It is crucial for a leading company in the Information Technology industry to identify and devise the strategies for categorizing and mitigating the risks in order to maintain its position in the global market (Altuhhov, Matulevi?ius & Ahmed, 2013).  Various frameworks are needed to be laid out for the minimization of the risks faced by Apple. The methodology for the assessment of risk faced by App...

Read More arrow

ITC596 IT Risk Management

Download : 0 | Pages : 18
  • Course Code: ITC596
  • University: Charles Sturt University

    MyAssignmentHelp.com is not sponsored or endorsed by this college or university

  • Country: Australia

Answer: Introduction Aztek has decided to shift to the cloud and they are hoping to shift to the IT can be a blessing for them, the IT services can offer the facilities that can help them to enrich their business activities, the IT services can help them to outsource their services to third-party company and can be largely benefitted, however, they should be mindful of all the risks associated with the IT services (Lam, 2014). The report wil...

Read More arrow

SEC 380 Cloud Computing

Download : 0 | Pages : 4
  • Course Code: SEC380
  • University: Wilmington University

    MyAssignmentHelp.com is not sponsored or endorsed by this college or university

  • Country: United States

Answer: Short overview of paper The third party cloud computing is the most promising outsourcing as applied to computation services such as Microsoft’s Azure and Amazon’s EC2 which allows users to install the virtual machines. However, there is several vulnerability of third party cloud computing which has been elaborated in this given research paper.   Third party cloud computing- It has also been gaining momentum througho...

Read More arrow Tags: Australia Elmhurst Management Law 220 University of New South Wales 

ENGR9742 Systems Engineering

Download : 0 | Pages : 11
  • Course Code: ENGR9742
  • University: Flinders University

    MyAssignmentHelp.com is not sponsored or endorsed by this college or university

  • Country: Australia

Answer: Introduction The illegal activity that involves a computer and network is termed as cyber crime. Moreover, the protection approaches taken for avoiding threats, disruption, misdirection and theft from computer system referred to cyber security. Amin et al. (2013) stated that controlling physical access where hardware of the computer system can be accessed for protection against harm is a common method for implementing cyber se...

Read More arrow Tags: Australia Renown Park Management University of New South Wales 
Next

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on Myassignmenthelp.com then please raise the content removal request.

5% Cashback

On APP - grab it while it lasts!

Download app now

*Offer eligible for first 3 orders ordered through app!

ribbon
callback request mobile
Have any Query?