Location and Attributes
Country: The United States Of America
State: California
Elevation: 31 m over sea level
Time Zone: PDT
Longitude: -17.157260
Latitude: 32.715330
Airports: Naval Air Station North Island, Montgomery Field Airport, Miramar Marine Corps Air Station, San Diego International Airport, Brown Field Municipal Airport, Gillespie Field
Key Attractions
Balboa Park
San Diego Zoo
Gaslamp Quarter
Seaport Village
Old Town State Historic Park
Old Town State Historic Park
Point Loma and Cabrillo National Monument
San Diego Museum of Art
Competitors
Los Angeles is the second most populous city in the United States
It is financial, commercial and cultural centre of Southern California.
Mediterranean climate
Seaports, Airports and Transit System
48.3 million Tourist arrival in 2017
Las Vegas is resort city that is renowned for its nightlife, 24*7 casinos and other entertainment options.
28th most populous city in USA
Subtropical hot desert climate
39.01 million Tourist arrival in 2017
San Francisco is the California Pacific coast port city that is recognized as 4th largest population city in California.
It is the largest financial centre in Western US.
Home to several cultures.
Subtropical Mediterranean climate.
25.2 million Tourist arrival in 2016
Target Market
Geographic:
International visitors
Demographic:
Nature Lovers
People having good income status
Both male and female visitors
Psychographic:
People from different cultural backgrounds and attitudes
Different values beliefs and ethics
Promotion
Traditional media promotion:
News letter
Brochure
Hoardings
Campaign
Digital media promotion:
Website promotion
Social media
E-advertisement
Supporting Resources
Natural Resources
The Invasive Plants program is responsible for extension research and outreach in four southern California Counties
The Coastal Resources Program provides science-based information through applied research and informal education programs to people who make and influence decisions on the sustainability of coastal communities, ecosystems and resources
Community Resources
The San Diego Police Department has useful tips for parents about recognizing delinquent behavior and appropriately responding to particular issues affecting children
Business Resources
Business cooperation program
Business finance loan program
Scope of Destination Development
Increasing budget for promotional campaign
Enhancing target market
Increasing transport facility in destination
Increasing the rate of events
Reference List
Agarwal, R., Grassl, W. and Pahl, J, 2012, SWOT: introducing a new strategic planning tool. Journal of Business Strategy, 33, pp. 12.
Alonso, A. D., and Ogle, A., 2010, Tourism and hospitality small and medium enterprises and environmental sustainability. Management Research Review, 33 pp. 818-826.
Ardahaey, F.T., 2011, Economic Impacts of Tourism Industry. International Journal of Business andManagement, 6, pp. 206-215.
George, E.W., Mair, H. and Reid, D.G., 2009, Rural Tourism Development: Localism and Cultural Change. UK: Channel View Publications.
Landvoigt, T., Piazzesi, M., and Schneider, M., 2015, The housing market (s) of SanDiego. American Economic Review, 105, pp. 1371-1407.
Luttrell, R., 2016, Social Media: How to Engage, Share, and Connect, US: Rowman & Littlefield.
Mariani, M.M., Di Felice, M. and Mura, M., 2016. Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations. Tourism Management, 54, pp. 321-343.
San Diego Education, 2018, San Diego Continuing Education [Online]. Available from: https://www.sdce.edu/. (Accessed 7 April 2018).
San Francisco Travel, 2017, San Francisco Travel Presents Tourism Forecast for 2017, [Online]. Available from: https://www.sftravel.com/article/san-francisco-travel-presents-tourism-forecast-2017. (Accessed 7 April 2018).
Sandiego.org., 2018, Top Things to Do. [Online]. Available at: https://www.sandiego.org/explore/things-to-do.aspx. (Accessed 7 April 2018).
Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. US: John Wiley & Sons.
