Australia is having large number of tourist’s destinations across the country and one of the most famous of them all is Uluru. It is having the famous Ayers rock and national park with having different species of flora and fauna (Australia.com 2018). The diversity in the tour experience of Uluru is attracting national as well as international visitors and from different age groups (Uluru.com 2018). However, similar to most of other tourism destinations, Uluru is also affected from the phenomenon of seasonality. Moreover, the impacts of seasonality on Uluru are more due to the reason that local community including the aboriginals of Australia is associated with the tourism sector and the revenue from tourisms helps in livelihood of the local community. However, with the issues of seasonality, local community is adversely affected (Petrevska 2013).
This essay will discuss about the major issues that is being faced due to the phenomenon of seasonality by the local community of Uluru. In accordance to the identified issues, recommended steps will also be discussed that will help to mitigate the issues.
Identification of the major issues of seasonality
The major issue of seasonality is the inconsistent stream of revenue for the associated stakeholders. This is due to the reason that, in case of the seasonality, days across year are not considered as the ideal travel season and a particular time period of the year only attracts tourists. In case of Uluru, is between May and September. In this time, the season is relatively cooler and less extreme for the tourists (Connell, Page and Meyer 2015). In addition, this is the time when the colors of the rock get more vibrant. Thus, this time period attracts huge crowd. On the other hand, year ending time in December is also considered as peak season due to the reason that schools, colleges and offices are given off at festive time and thus more tourists visit Uluru. According to this data, months except the time between may and September and December are off season and footfall of tourists gets decreased significantly.
The major impact of this off season is on the local community. This is due to the reason that a major part of the local community is depended on the earnings from the tourists. A good portion of the local community is working a tour guide for the tourists (Becken 2013). Thus, in the time of the off season and less traffic of tourists in the region, they are deprived of their earnings. Even though there are various initiatives being taken in order to involve the local community in the tourism activities to make them financially sound, but the lack of earnings at the time of the peak season is creating barriers (Vargas-Sanchez, Porras-Bueno and de los Angeles Plaza-Mejia 2014). Local community will become financially sound only if they will have source of earnings round the year. Therefore, it is identified that the phenomenon of seasonality is creating issues in development of the local communities.
Another major issue of seasonality is on the entire tourism sector. This is also important to determine due to the reason that Uluru is one of the most famous tourist destination in Australia and it is quiet famous among the foreign tourists (Cisneros-Martinez and Fernandez-Morales 2015). Thus, it is also one of the major sources of earning foreign reserves. However, due to the seasonality factors, revenue is not coming round the year and it affecting the flow of earning foreign reserves. If the flow of tourists can be maintained round the year, then the potentiality of earning revenue will also get enhanced. In the case of Uluru, the contradiction between the natural and institutional causes of seasonality is further increasing the issue (Amelung and Nicholis 2014). This is due to the fact that natural season for visiting Uluru is between May and September, while the major institutional season will be in the year end during the festive season. Thus, tourists having holidays in the year end cannot visit Uluru due to natural off season and they are not having holiday during the peak season in Uluru. This is causing Uluru to not have access to entire tourists flow in the region. Thus, even though large number of tourists visiting Uluru every year, but they are not to the full potential and thus the earning is also not coming to the fullest.
It is recommended that the entire Uluru region should get divided in accordance to the ideal season to visit. For instance, ideal season to visit the Uluru national park and Ayers rock may be different. Moreover, in the case of the national park, development of infrastructure can further help to extend the visiting season for the tourists. Thus, the existing season of between May and September of visiting Uluru can be further enhanced by developing the infrastructure for visiting the national park. It is also identified that currently, Uluru is having only the natural elements for the visitors to visits. Thus, the influence of natal reasons such as the weather condition is more in the region. Hence, it is identified that government as well as the industry should take initiative in building artificial things to see. This will reduce the impact of the natural reasons on determining the footfalls of the tourists in Uluru. Members of the local community should also be given more alternative sources of income other than just being involved with the tourism activities. This will ensure that local community will not only be depended on the tourism and the impact of seasonality will be less on their livelihood.
Thus it can be concluded that there are number of issues being faced by the local community and the entire tourism sector of Uluru due to the phenomenon of seasonality. In this essay, a few issues are being recommended and in accordance to these issues, a few recommended steps are also discussed. Effective and proper implementation of these recommended steps will help both the local community and entire tourism industry of Uluru to have less issues of seasonality.
Amelung, B. and Nicholls, S., 2014. Implications of climate change for tourism in Australia. Tourism Management, 41, pp.228-244.
Australia.com (2018). Uluru-Kata Tjuta National Park – Tourism Australia. [online] Australia.com. Available at: https://www.australia.com/en-ie/places/red-centre/nt-uluru.html [Accessed 13 Aug. 2018].
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