The Daily Telegraph of Australia published a report on October 16, 2015 on the Australian Tourism Industry, by Ann Sherry. It stated that this industry needed innovation and big ideas to keep up the momentum of growth. The report discussed that, at the end of the resource boom era, the Australian tourism industry emerged as the new sector with immense possibility of growth. Earlier, mining was the biggest industry of growth in Australia in terms of employment and revenue, but, in the past few years, the tourism industry has been creating more jobs than the mining sector. The report showed that in 2013-14, more than 530,000 people were employed in the tourism industry than 270,000 in mining. This is the powerhouse sector, which has the potential to contribute around $250 billion to the economy in the next 20 years. The tourism and visitor economy added more than $11 billion to the State’s gross state product in 2013-14 (Sherry 2015).
The government aims to double the visitor spending by 2020, and make Sydney a city where people would both live and visit. To do this NSW government is pushing the idea of improving the infrastructure in Sydney. Sydney is already a global city; however, it needs more innovation and big ideas to increase the number of tourists. The report states that the scope for improvement is huge, while it needs proper direction and proper strategies to take the right reform actions. Not only the tourists, but, the government as well as the tourism industry are interested to make it a tourist hub in the next few years (Austrade.gov.au 2017).
Australia is world’s 6th largest country with a population of more than 20 million. Cultural tourism plays a significant role in the total tourism growth. International visitors are attracted by the cultural diversity of the country. All the economic sectors of Australia adopt a broad framework for reform policies. Tourism sector contributed 10.9% of GDP in 2016, which is around 183.2 billion AUD. The gross value added of NSW was $27.6 billion, with direct GVA $13.9 billion and indirect was $13.6 billion in 2014-15. The travel and tourism sector comprises of cultural services, accommodation, mode of transports such as air, water and on road, other retail trades such as cafes, restaurants. Exports of all goods and services include visitor exports also. Internal and leisure travel and tourism are all parts of the total tourism (Austrade.gov.au 2017). In the last 10 years, the contribution to GDP has increased significantly, as shown in the following diagram.
(Source: knoema.com 2016)
Overview of the travel and tourism business 2015
(Source: Tourism Businesses in Australia 2016)
Tourism is an industry, which is demand driven. The type of products that the visitors consume during travelling defines it. However, the citizens also consume the same tourism products. Hence, location is an important factor in this industry as visitors as well the local citizens contribute equally for the growth of a particular tourist destination. In Australia, the regional tourism developments are more prominent in this industry. As per the government websites, in the past few years, there was a boost in employment, regional growth along with imports of foreign currency, improvement of transportation services and these all led to a growth in the travel and tourism industry (Pc.gov.au 2015). In a report published in ABC News, it has been stated that in the Tasmanian Island, national parks should be reformed for growth of the tourism industry (Aird 2017). Over the last 5 years, the increment of visitors grew at the rate of 2.2% on an average annually, visitor nights increased by 3.8%. Tourism product consumption increased to $121 billion from $103 billion. This industry is dominated by small and medium businesses, which account for 66% of the total revenue (Tourism Businesses in Australia 2016).
(Source: Tourism Businesses in Australia 2016)
Tourism 2020: this is the policy introduced by the Australian tourism industry for handling the challenges and growing opportunities. It has a framework for growth; and will help the businesses to stay competitive in the future in a dynamic international market. The key policy priorities are to encourage the high quality tourism, reduce the regulations and rigidities of the industry, create innovative campaign strategies for driving the demand and support tourism infrastructural development. The target of doubling the local and global overnight tourist spending up to $140 billion, the industry requires the development of international standard rooms of 6,000 to 20,000 by 2020. Increase in the international flying capacity from 40% to 50%, and 23% - 30% in the domestic capacity, leading to addition of around 1.9 million inbound seats by 2020, employment of additional 152,000 persons and more efficient campaigning (Economic Contribution of Tourism to NSW 2014-15 2016).
The government of Australia could adopt the following reform policies:
It can be concluded from the report that, the travel and tourism industry of Australia has emerged as economic powerhouse in the last five years. The contribution of this industry in the total GDP, GSP and GVA has increased significantly. However, there are still some scopes to be reformed and improved. The government of Australia has formulated the plan Tourism 2020, which revolves around the reforms of this industry and increment of visitor footfalls. It also proposes plans for innovative and big ideas to make the cities more livable and attractive. Hence, to achieve the goals, the government and tourism department should work together and implement the plan formulations.
Aird, H., 2017. Tasmanian tourism industry pushes for reform of 'outdated' parks and reserve legislation. ABC News. [online] Available at: https://www.abc.net.au/news/2017-01-28/tasmanian-tourism-wants-national-parks-act-updated/8219790.
Austrade.gov.au., 2017. About Tourism 2020 - Austrade. [online] Available at: https://www.austrade.gov.au/Australian/Tourism/Policy-and-Strategy/tourism-2020.
Economic Contribution of Tourism to NSW 2014-15., 2016. [pdf] Destination NSW. Available at: https://www.destinationnsw.com.au/wp-content/uploads/2014/04/economic-contribution-of-tourism-to-nsw.pdf.
Hooper, K. and Zyl, M., 2012. Australia’s Tourism Industry. [online] Available at: https://pdfs.semanticscholar.org/d1d0/3bb8dc6d3dd0995eea9c3b2b0893e894b3b9.pdf.
knoema.com, 2016. Australia Travel & Tourism Total Contribution to GDP, 1995-2016. [online] Available at: https://knoema.com/atlas/australia/topics/tourism/travel-and-tourism-total-contribution-to-gdp/total-contribution-to-gdp-percent-share.
Pc.gov.au., 2015. PC News, May 2015. [online] Available at: https://www.pc.gov.au/news-media/pc-news/pc-news-may-2015/australia-international-tourism-industry.
Sherry, A., 2015. Australia’s tourism industry needs innovation and big ideas to continue to grow. The Daily Telegraph. [online] Available at: https://www.dailytelegraph.com.au/news/nsw/australias-tourism-industry-needs-innovation-and-big-ideas-to-continue-to-grow/news-story/53078ef6405ad0c433612722c6fdbde7.
Tourism Businesses in Australia - June 2011 to June 2015, 2016. [pdf] Australian Government. Available at: https://www.tra.gov.au/documents/Economic-Industry/Tourism_businesses_2016.pdf.
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2018). Tourism Industries In Australia. Retrieved from https://myassignmenthelp.com/free-samples/tourism-industries-in-australia.
"Tourism Industries In Australia." My Assignment Help, 2018, https://myassignmenthelp.com/free-samples/tourism-industries-in-australia.
My Assignment Help (2018) Tourism Industries In Australia [Online]. Available from: https://myassignmenthelp.com/free-samples/tourism-industries-in-australia
[Accessed 08 April 2020].
My Assignment Help. 'Tourism Industries In Australia' (My Assignment Help, 2018) <https://myassignmenthelp.com/free-samples/tourism-industries-in-australia> accessed 08 April 2020.
My Assignment Help. Tourism Industries In Australia [Internet]. My Assignment Help. 2018 [cited 08 April 2020]. Available from: https://myassignmenthelp.com/free-samples/tourism-industries-in-australia.
For years now, MyAssignmenthelp.com is providing affordable essay help to millions of students worldwide. Our essay assistance services have helped us in assisting students with even the toughest essay assignments. We take pride in the fact that we cater the best assistance to search terms like help me with my essay. We offer affordable services in the fastest way possible. For our fast delivering services, students trust us with their urgent essay assignment needs. Two of our most popular essay writing services are maths essay help and English essay help.
Answer: Macroeconomic performance of Australia and USA Real GDP growth of Australia and USA Column1 REAL GDP GROWTH RATE OF AUSTRALIA Mean -0.07749512 Standard Error 0.221400338 Median -0.081144834 Mode #N/A Standard Deviation 1.01458381 Sample Variance 1....Read More
Answers: 1. Substance over Form is viewed as an accounting notion and it implies that the economic substance of transactions and event needs to be recorded in the financial statements of the companies rather than just their legitimate procedure with the aim to present a true and fair view of the financial matters of the business entities. The concept of Substance over Form requires that there is a need for the use of judgments by the preparer...Read More
Answer: The rate of underutilization is the sum of unemployment and underemployment. For this reason, it can be said that the rate of underutilization will be higher compared to the rate of unemployment. Unemployment takes place when a person is actively searching for jobs and is unable to find any job. Unemployment can be measured by measuring the rate of unemployment where the people who are unemployed are divided by the number of peop...Read More
Answer: Introduction In this essay, the prospective effect of drought on macroeconomic equilibrium of Australia has been discussed. Drought indicates a dry climatic condition resulted from insufficient rainfall in a specific region. Drought affects an economy by influencing mainly supply side variables. Farms, business and common people are likely to suffer due to drought. Based on intensity the effect of drought might be local, regional or e...Read More
Answers: 1. The three main forms of unemployment are structural unemployment, frictional unemployment and cyclical unemployment. The first two represent natural unemployment while the third occurs due a decline in demand during recession. Structural unemployment The labor market suffers structural unemployment due to a shift in the economic structure creating divergence between skills that workers possess and the skills that employers...Read More
Just share your requirements and get customized solutions on time.
Our writers make sure that all orders are submitted, prior to the deadline.
Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.
Feel free to contact our assignment writing services any time via phone, email or live chat.
Our writers can provide you professional writing assistance on any subject at any level.
Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.
Get all your documents checked for plagiarism or duplicacy with us.
Get different kinds of essays typed in minutes with clicks.
Calculate your semester grades and cumulative GPa with our GPA Calculator.
Balance any chemical equation in minutes just by entering the formula.
Calculate the number of words and number of pages of all your academic documents.
Our Mission Client Satisfaction
I hope I get good mark! I hope I get good mark!I hope I get good mark!I hope I get good mark!I hope I get good mark!I hope I get good mark!
HANDED IN ON TIME THOUGH GAVE A VERY SHORT TIME TO DO SO. THE WORK WAS WELL DONE TOO!!
Always impecable work. I super reccoment this service to anyone. The quality of work and agile delivery are the high points.
this was an excellent assignment I cant understand how the assignments can differ in presentation, is it that some writers are trained and some are not.