The UAE showcase is mind boggling and not at all like majority of the nations in the global perspective. There are numerous nationalities and a genuine culture of advancement that is being led by past government activities, implying that patterns advance rapidly. Normally. these have critical ramifications for organizations attempting to set up themselves in the area, and adventures that are effective in different nations aren't really gainful in the UAE. All things considered, statistical surveying is an indispensable phase of setting up a business in the UAE and arranging your entrance into the Middle East market. In its most essential frame, statistical surveying is characterized as social affair, breaking down, and deciphering data about a section of a particular market. The point of statistical surveying is to decide how your item or administration is probably going to fit inside the ebb and flow economic situations, and will incorporate research about business rivals and the necessities and inclinations of the objective buyer (Lilien & Yoon, 1990). Until the point when the incomplete barricade against Qatar was forced in June 2017, Americans firms hoping to work together in the Middle East frequently discovered that a provincial way to deal with their advertising exercises in the Gulf offered certain viable favorable circumstances.
In the course of conducting a particular research regarding the product to be launched in the Dubai Market, Happy Pops should understand what is taking place in the technological world as this acts as a significant influence towards achieving organizational goals. In in the 21st-century technology have been integrated into marketing and have changed the way companies reach out to customers as well as run internal affairs that are related to marketing (Zahra, Ireland & Hitt, 2000). The technological factors take into consideration the rate at which technology is advancing and how much integration does a company needs to have for a successful business regarding the realization of company goals. Dubai is a nation that keeps itself technologically updated. Indeed, it would be an excellent opportunity for the Canadian business that makes handcrafted pops to enter the market both local and international.
The management of the organization needs to analyze the new technology to get the ideas about the various design issues related to pops production towards the meeting the needs of the customers as well as increase the profit margin levels. When the organization is informed concerning the emerging issues in the line of the product and services it produces, it makes the organization remain competitive. The information that should be greatly invested on is how the organization will utilize innovative ideas to bring changes in the design of these handmade products in Dubai (Helfat & Lieberman, 2002). Innovative ideas in this context aim at reducing the production cost and maximize profit as there exist similar companies who are already established and are offering cheaper products in Dubai. If an organization is unable to adapt to the ongoing market changes, then, it is destined to lag behind its competitors in the market. It is essential for the Happy Pops to focus on specific factors such as cost and reliability which is related to technological elements of marketing in pops production (Rohani & Nour, 2014).
The technological tools that are widely used to link the organization, customers and the stakeholders for product promotion include websites and mobile apps. With automation being one aspect of technology in an organization, marketing operations are moved from being manual and become digitized where an organization can post that they offer regarding product and services to websites and mobile apps. In addition, according to www.statista.com (2018), it is evident that the number of UAE citizens using smartphones is tremendously increasing with around 4.3 million already owning a phone. Ordering and payment processes have been made easy where the customers can request their products and services without necessarily moving from to the premises of the sellers.
The use of marketing and customer data in marketing has tremendous importance and at the same time, there is the need to protect customers’ privacy. Disclosure of Data has a huge potential to save and improve the organization in the marketing arena. Marketing department should ensure that information provided are only necessary to enable conducting of the business, and are minimal. Also, ensure that little disclosure of privacy data, unlike general marketing data.
Effectiveness in distribution strategy occur when goods to be distributed reach in time with minimal increases in their prices. Example, when the chain of distribution is long, the product provided while reaching to the consumers, will be quite expensive, and they won’t reach in time. Hence, for Happy Pops to be effective, they must adopt a short distribution channel. Example include Direct B2C this is where by business sell their products direct to their final consumer through the internet for products that require a lot of information and services for it use it best to use the direct sale. Also, you can reach a consumer over a wholesaler for a straight forward product. With this in place, the Happy mix 10 pack can go for 92 EAD, the Happy mix 20 pack can go for 163 EAD and the Custom 4 Flavor 20 pack can go for 183.5 EAD. The three prices are a little bit lower compared to what is offered in the Dubai market giving it a better position in the market.
Some of the ways Happy Pops can expand their service and product delivery in the market include offering a Mobile based sales services. Visiting new places and providing mobile sale services is much importance since it will enable them to reach the new market and expand their reach (Dev, Brown & Zhou, 2007). Also, through the use of their website to arrive at the new market and offering E-commerce as part of their Awareness Creation.
In addition, Dubai, as a territorial business center point, has world-class trade shows and gatherings, where American firms can meet customers from the Middle East, Africa and South and East Asia. There is likewise a developing number of public expos in Abu Dhabi. The U.S. Business Service workplaces in Abu Dhabi and Dubai bolster an extensive variety of exchange displays and advancement occasions intended to help American firms looking to enter the U.A.E. what's more, territorial markets (Gans & Stern, 2003). Points of interest on a large number of these exercises are accessible at the export.gov which can be leveraged by Happy Pops.
Marketing plays a role in merging the distance between the sales center and the consumer location. Marketing influences the operational decision as it ensures increased productivity and customer satisfaction. This is whereby increased marketing will enable new market are reached and also through the use of customer data will ensure increased turn out hence increasing productivity. Also, it will boost customer satisfaction through the look on the number of satisfied and treated on certain duration. Selling direct services to their customer ensures a large number of information is provided.
Dev, C. S., Brown, J. R., & Zhou, K. Z. (2007). Global brand expansion: how to select a market entry strategy. Cornell Hotel and Restaurant Administration Quarterly, 48(1), 13-27.
Gans, J. S., & Stern, S. (2003). The product market and the market for “ideas”: commercialization strategies for technology entrepreneurs. Research policy, 32(2), 333-350.
Helfat, C. E., & Lieberman, M. B. (2002). The birth of capabilities: market entry and the importance of pre?history. Industrial and corporate change, 11(4), 725-760.
Lilien, G. L., & Yoon, E. (1990). The timing of competitive market entry: An exploratory study of new industrial products. Management science, 36(5), 568-585.
Rohani, G., & Nour, M. (2014). Techno-economical analysis of stand-alone hybrid renewable power system for Ras Musherib in United Arab Emirates. Energy, 64, 828-841.
Statista. (2018). Smartphone users in the United Arab Emirates 2014-2019 | Statistic. [online] Available at: https://www.statista.com/statistics/494619/smartphone-users-in-united-arab-emirates/ [Accessed 15 Nov. 2018].
Zahra, S. A., Ireland, R. D., & Hitt, M. A. (2000). International expansion by new venture firms: International diversity, mode of market entry, technological learning, and performance. Academy of Management journal, 43(5), 925-950.