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Taronga Zoo is one of the major tourist attractions situated at the heart of Sydney. The zoo was established in the year of 1916, almost 90 years ago. Since then the destination is attracting the many local and international tourists. The remains open from morning 9 to evening 5 in order to ensure that the tourists and the local visitors can have enough time to visit the whole zoo (Taronga Zoo Sydney, 2017). The management of the zoo keeps on adding some of the new facilities to accommodate for social functions. They have developed some of the function rooms so that individuals and businesses can have their function there. It is the place that allows the tourists and the local pole to have great day out.
· Opening hours: The zoo opens from 9a.m. to 5 p.m. it is the time that is enough for the tourists to visits the whole place.
· Opening days: This is the place that opens 365 days. Thus, tourists can visit the place whenever they want.
· Education programs: It has been identified that there are around 25 teachers at the zoo that served the groups of students with the knowledge related to the zoo (Swarbrooke & Page, 2012).
· Price: As compared to other tourist attraction, the rice of the zoo is comparatively higher.
· Location: It has been analysed that location is not very appropriate as per the tourist’s convenience and thus it is difficult for the trusts to take it to the zoo.
· Movies: showing the movies related to animals develop interest among the people to see those animals closely. This enables them to visits the zoo for sure.
· Closure to wonderland: If the tourists have visited wonderland for the day out and the zoo is in close vicinity to that then they will definitely try to make next plan to visit the zoo (White & Pyke, 2008).
· Packages: Serving the tourist with the package plans attracts the groups of visitors to visit the place. People when plan to visits the zoo try to take their friends as well if the packages are affordable to them.
· IMAX: It is the tourist destination in Sydney that acts as the competitor for Taronga Zoo. At the time of rainy or sunny day, people choose to go IMAX rather than Taronga Zoo (Fyall, 2008).
· Weakening tourist market: in some seasons, the tourist market falls and this affect the revenue of the zoo as well. This is because it is not the place that is visited by local tourist every time.
· Manly Aquarium: It is the place that allows the tourists to have the experience of zoo and aquarium together. Thus, prefers to visits aquarium.
Target market is the segment of the market that share common characteristics. In this case the major target market for Taronga zoo is families having children. The management of Taronga zoo tries to attract the family visitors because children like to see animals a lot (McFadden, Duffy, Harlow, Hobcroft, Webb & Ward-Fear, 2008). Another target segment for the zoo is the school management because school generally plan educational visits for the school students at the places where they can get education about the environment (Valdez, Klop-Toker, Stockwell, Clulow, Clulow & Mahony, 2016). The international tourists are also considered as the target market for the zoo, especially the groups.
It has been concluded from the report that Traonga is the zoo situated in Sydney and is one of the major tourists’ attractions at the place. It is serving the customers well with enough time so that they can visits the whole zoo. It has been observed that there are some weaknesses of the zoo and the major one is the high price. The company has the opportunity to attract more people giving them packaging plans so that group of visitors and family can visits the place in low prices.
Swarbrooke, J., & Page, S. J. (2012). Development and management of visitor attractions. Routledge.
Fyall, A. (Ed.). (2008). Managing visitor attractions. Routledge.
McFadden, M., Duffy, S., Harlow, P., Hobcroft, D., Webb, C., & Ward-Fear, G. (2008). A review of the green and golden bell frog Litoria aurea breeding program at Taronga Zoo. Australian Zoologist, 34(3), 291-296.
White, A., & Pyke, G. (2008). Frogs on the hop: translocations of Green and Golden Bell Frogs Litoria aurea in Greater Sydney. Australian Zoologist, 34(3), 249-260.
Taronga Zoo Sydney. (2017). Taronga. Retrieved 18 August 2017, from https://taronga.org.au/taronga-zoo
Valdez, J., Klop-Toker, K., Stockwell, M. P., Clulow, S., Clulow, J., & Mahony, M. J. (2016). Microhabitat selection varies by sex and age class in the endangered green and golden bell frog Litoria aurea. Australian Zoologist, 38(2), 223-234.
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