Describe about the Travel and Tourism Sector?.
History says that tourism has been around in the globe for so many years, even at that point of time when some form of transport were available for people to move from one place to another. Therefore, it can be stated that travel and tourism is considered as one major business in the whole planet and it contributes a good amount to the overall economy of the nation. Reports state that the World Travel and Tourism Council pointed out that tourism generates more than 10% of the international monetary output and 1 in 10 occupations throughout the nation. Initially, the purpose of travelling was for gathering food and hunting and after that, the purpose changed to trade, education, religion and accommodation (Buckley 2012). Tourism has become a part of global economic and social factor. This industry has been flourished since a long time. Many countries are taking initiatives to improve their tourism activities that shall attract more tourists. In fact, places like Britain, Australia accounts for huge employment as both part time and full time jobs. This way, tourism has provided huge economic benefits, nation wise (Evans, Stonehouse and Campbell 2012).
It can be stated that the travel and tourism industry is consisted of six components and these have been mentioned here. First is the tourist attractive places, which is a location that attracts the attention of the tourists and these are Rio-De-Janerio in Brazil, Florence in Italy, Coliseum in Rome, National Museum Britain and many others. If a number of tourists’ attractive places of Brazil are considered, Christ the Redeemer, Copacabana, Iguazu Falls, Sugarloaf Mountain and others. Famous places of Portugal include, Balem Tower, Pena Palace and others. After that, to arrive to the destination, it is necessary to have proper transportation. As commented by Connell (2013), without proper transportation, it is not feasible for a tourist to travel at any place. Different means of transportations include, train, car, bus, cruise, ships and some more. After that, accommodation comes to the point and the significance of these accommodations depends on the distance from the visiting place. These are hotels, caravans, guest houses, resorts (Buhalis and Schertler 2012). After that, it can be stated that the tour operators then unite these major components into the parcel satisfying all the necessities of the customers and after that pass on to the Travel Representative. Another important factor in terms of tourism is the Promotion part. In order to improve the travel and tourism activities, it is important to carry out a promotional and advertisement part as well. For example, Incredible India, Visit Cape Town, There’s Nothing like Australia are some of the slogans or taglines used as promotion by different tourists attractive places (Connell 2013).
Looking at the sightseeing industry of UK, it can be seen that their aim is clear enough, as they wants to take tourism to an entirely new stage and yoke the huge potentialities that this region holds to grows in the financial system. David Cameron in his speech has stated that “for the first time, the British administration has a tourism policy that reaches right crossways Whitehall, staring at the policies from a tourism viewpoint.” The government has adopted strategy to make the marketing campaign more attractive to grab the attention of huge number of tourists. Apart from that, they have planned to augment the quantity of UK inhabitants who public holiday in the UK to match those who public holiday overseas every year. Along with these strategies, they have been planning to enhance the productivity of the sector to turn out to be one of the top five most competent and competitive tourist financial systems in the whole earth (Evans, Stonehouse and Campbell 2012).
Besides government, it can be seen that the international agencies in the travel and the tourism industry has been formulating some national policies for overall growth and development. Moreover, they have been focusing more to invest in the tourism industry and facilitate this specific industry. In this respect, a number of Government and Non-Government bodies can be mentioned who are actively involved in the tourism activities. These are Association of British Travel Agents, The British Leisure Parks, Piers and Attractions, The British Hospitality Association and many other private bodies are also engaged in the tourism activities. Preparation of proper and effective advertisement and promotions for promoting the countries as a destination is another major steps taken by the organization (Hudson and Thal 2013).
3. Impact of Local and Nationwide Financial Strategy Influences the Accomplishment of the Travel and Tourism
For this part, Brazil has been selected as the destination of travel and tourism department and it is to analyze the impact of national policy that influences the achievement of travel and tourism in this business. Sugar Loaf, Cristo Redentor, Carnaval, Copacabana, Salvador’s Pelourinho are some of the most effective places that are the famous places. Klint et al. (2012) have stated that the tourism’s present roles and responsibilities in expanding the financial chance in developing and the developed nations represent an inconsistency. This type of financial strategy can help the particular country or the nation to prosper in the tourism industry. There has been a great improvement in the tourism activities that has helped to shape its economy as well. Therefore, resolving these inconsistencies offer the tourism corporations the potential to play a management responsibility within the business as well as the business community as a whole. From the research work of Lee and Brahmasrene (2013), it has been seen that the surroundings of the shoreline of the North Eastern Brazil with several Beaches surrounded by a scenery formed by sandbank, lagoons, coconut plants and the small villages and hamlets has come out as a competitive quality to carry the tourists and the tourism savings to the entire area. Mowforth and Munt (2015) revealed many areas where developments have been noticed as a result of the improvement of the tourism industry in this particular destination. Thus, socially as well, tourism has helped to improve the societal structure as well.
It can be seen that to attract huge amount of confidential venture, governments have been profoundly devoted in the infrastructure for tourism all through the county. Apart from that, it can be seen that the major lawmaking financing institutions have released some particular credit lines for the confidential division tourism ventures. Therefore, as an outcome, the tourism movement has quickly grown in several states of the North East in the previous decade. Murphy (2013) has stated that the same environment that attracts the attention of the tourists from different parts of world can be smashed by tourism and accordingly, the defeat of the environmental superiority can finally obliterate itself. For example, it can be stated that the regions like Acapulco in Mexico, Torremolinos in Spain have encountered several environmental issues related to tourism (Navickas and Malakauskaite 2015).
It can be stated that some performers in the entire decision making procedure have expressed apprehensions in reply to the declaration that the administration venture has been singled out as one of the major reasons of the ecological dreadful conditions in several developing nations. Therefore, it can be stated that the government of Brazil have adopted several actions in order to cope the ecological impact of the overall tourism expansion. The strategies include, promoting the particular destination to attract both domestic and international people for the particular nation. In addition to this, in order to minimize the challenges faced due to increasing diseases or epidemic, the Government should consider better ways to eradicate the causes.
The strategies that can be used for improving the tourism activities include better promotional techniques, better ecological and preservation means of preserving the heritages of the Country. In addition to this, it is expected that the government should include the local people of the place as well to improve the condition of the country that would ultimately lead to better tourism activities. It is regardless to say that these actions depend on how the strategy making procedure develops and the usefulness with which the stakeholders are talented to pressure tourism and ecological strategies (Noti 2013). Involving the local people shall enhance the talent of the people and improve the economic as well as social structure of the place.
4. Discussing the Propositions of Political Changes on the Travel and Tourism in Dissimilar Nations
Roxas and Chadee (2013) have stated that the supporting changes can either augment or diminish the attractiveness of the country for sightseeing, depending on what the changes are. Therefore, if a nation is professed as insecure previous to the change as well as the change consequences in a feeling of augmented constancy, then the nation can gradually pull through to a natural position of tourism. It is no doubt to say that severity and type of the consequence undoubtedly depends on what type of political modifications has taken place in nation. Smith (2012) has stated that change is usual in the politics as it is in tourism. Traditionally, the relationship among political affairs and tourism has been comparatively a little sub-field of the communal science of sightseeing, even though there are an enormous number of the examples of the procedure that the political changes has affected the patterns, procedures and directions of the entire tourism improvement (Standing et al. 2014).
Reports state that 2010 was a superior year for tourism universally, with much of the uptick in Asia. As per a new description from the “United Nations World Tourism Organization, 2010” witnessed 935 million populace travelling internationally. The European tourist industry was sluggish despite of the political stability and on the other hand, North America, where the dollar was comparatively contemptible, observed a healthy augment, i.e. 8%. However, it can be stated that the tourists were advised to stay away from the dangerous parts of unrest countries like Arizona. Several repowers accredited a reduce speed in tourism in Mexico to the impact of swine flu, rather than drug-violence as well as out of control dishonesty. However, it is regardless to say that there is no doubt that the political unrest situation would cause people think twice or thrice about going to the areas where the political situation is not settle enough (Surugiu and Surugiu 2013).
Thailand has been reported with a great contract of tourist currency in the present times; particularly subsequent to the airport was taken over. Zimbabwe is another name in this list. It can be seen that the people are feared to be frightened to book a beach feast on Sumatra or Java in Indonesia where there is a risk of tsunami. If focus is shed on Mexico, it can be seen that the present president has adopted a strong point on the drug deal and this has enhanced the aggression between the police force and the drug distributors. Connell (2013) has stated that the political modifications in the home nation of the tourist can have some severe impact on the tourism business. However, going through the recent news and reports, it can be seen that Cuba is the best example in this case, as the boundaries on journey by the US citizens to Cuba seriously reduces the predictions for the tourism industry of the nation (Zapata and Hall 2012).
5. Evaluating Positive and Negative Financial, Ecological and Communal Impacts of Tourism
Rio-de-Jenerio and Copacabana are two major tourism parts in Brazil and this part would discuss some positive and the negative impacts of environmental, political and social impact. As Rio-de-Jenerio is the home town of enticing beaches, soulful musical diversions and some of the most spectacular visiting places on the planet and it is obvious enough that there would exist some negative situations in this area. Street crime is one of the major issues in this region and this hampers tourism in this region. Apart from that, it can be seen that Cobacabana beach is one of the most attractive beaches in Brazil and entry of huge tourists in this beach hamper the environmental stability and this is no doubt one of the negative impact (Mowforth and Munt 2015). Apart from that, it can be stated that Zika virus has affected the stability of the country and this has affected that tourism department largely. This factor can be considered as the social factor that could hamper the tourism activity of the particular region. In the view point of, Mowforth and Munt (2015), people generally avoid those places where there remains the possibility of any kind of epidemic or other risk factor that could harm the tourism industry of the place.
Reports state that ahead of the Olympics, the senior officials have admitted the fact that they are not sure of the fact that the scale of this problem, as in this severe case, the country’s estimated 1.5 m cases are based on guesswork. Therefore, this incident has reduced the number of tourists in this region (Watts 2016). In order to deal with the situation, the government is required to deal effectively with the Zika crisis in the nation (Watts 2016). Moreover, in the beaches, strict policies are required to adopt from the government, so that environmental sustainability must not hamper. Apart from that, non-governmental organizations are required to motivate, so that they feel interested to invest in enhancing attractiveness of local tourist spots. Initiatives are required to take for earning more foreign currencies and thus additional or supplementary benefits are required to provide to the tourists (Mowforth and Munt 2015).
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