ER Diagram
Data Flow Diagram
E-commerce stands for electronic commerce is a term that applies to a business that uses transfer of information across the internet ("What is Ecommerce?", 2016). A correct model is required for e-commerce that helps in establishment of right fit as per the brand image and also aids in the alignment of correct company culture ("What are the eCommerce business models?", 2012). There are a number of e-commerce models such as Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C) and several more. The model that applies to Uber is B2C. It involves four phases as:
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Uber benefits from this model as it helps in making the market presence and provides an online catalog. Online ordering, payment and delivery are also designed through this model. Customer profiling and service are also provided. The revenues are generated through the payments that are made by the customers through booking of the rides for travelling from one area to another.
Social Computing refers to the technology that makes use of collaborative and interactive aspect of the human behavior. Digital social context is created with the help of social behavior and information systems (Social Computing: Concepts, 2016).
Web 2.0 is the environment that is used by Uber for connectivity and community of the users with the help of information technology. Social shopping model in Uber is used for several purposes such as Sales, Marketing, Customer Relationship Management and Human Resources. These are used to sell and book the rides, provides coupons to the customers for better market strategy and innovative offers to attract more customers and collaborative consumption as well.
The services that are offered by Uber are extremely beneficial for the environment. These benefits are as listed below:
Uber is competing in the market where people prefer their own vehicles instead of relying on the public modes of transports such as buses and cycles.
There are significant barriers to get an entry in the market and also there are similar applications that are emerging in the market that offer similar services. The suppliers are increasing and the customers get more options to choose from and thus, Uber finds it a little challenging to establish a different place in the market. The advantage that it comes with is that it is easy to use and access as well with services available at all times.
Since there are some substitutes that provide rides and cabs to book for commuting from one place to another and significant competition as well, there are models available in the market to develop a competitive business strategy.
The five forces suggested by Porter play an important role in developing the business strategy and gain a competitive advantage. Out of the five forces, Uber is practicing buyer factors and technology developments ("Porter's Model of Industry Rivalry (Five Forces) | Business | tutor2u", 2016). Buyer factors such as choice and preferences of the users, cost and availability are the major factors that are used by Uber to provide excellent services to the users. The preferences such as type of cab, choice of drivers and payment modes are provided to the users. The services are available for at all times at the 24x7 basis ("michael porter's five forces competition theory model", 2016).
Technology developments are also seriously followed by Uber as the mobile application is available for accessing Uber that can be accessed through several mobile devices such as Smartphones and tablets and is developed for operating systems such as Android and iOS that are primarily used by the customers. Online payments and delivery are also made available to the user which are preferred by the users and are also in trend as per the latest technological advancements.
Competition, P. (2015). Porter's Five Forces: Analyzing the Competition. Business News Daily. Retrieved 22 May 2016.
michael porter's five forces competition theory model. (2016). Businessballs.com. Retrieved 22 May 2016.
Porter's Five Forces: Assessing the Balance of Power in a Business Situation. (2016). Mindtools.com. Retrieved 22 May 2016.
Porter's Model of Industry Rivalry (Five Forces) | Business | tutor2u. (2016). Tutor2u.net. Retrieved 22 May 2016.
Resources, H., insights, I., quotes, I., hubs, S., tips, C., & Training, E. et al. (2014). Porter's Five Forces Model | Strategy framework. Cleverism.
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