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UCBS7038 Marketing Management

tag 0 Download 5 Pages / 1,167 Words tag 08-11-2020
  • Course Code: UCBS7038
  • University: University Of Salford

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  • Country: United Kingdom


Take a company you know well. It can be almost anything: your own company, a local private firm, an NGO, an educational institution or even a major corporation. Describe their marketing in terms of:


Competitive Advantage

Commoditisation and how to cope with it Segmentation

Marketing Mix ? The 4Ps

A Solutions Approach (if relevant) Sustainability

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Total 5 pages

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