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UGB310 Consumer Psychology

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Questions:

Tasks

Using the example of “your branded product or service”, you arerequired to illustrate how consumer behavior concepts can apply in the purchase of such products:

  1. Discuss the steps in the “decision making process” that the consumer will go through in making the purchase of your product example and the resulting marketing implications.
  2. Evaluate the impact of key psychological factors (such as perception, personality, attitudes, motivation and learning) on the buying behavior.
  3. Explain the evolving nature of family structure, social classes & culture through the years and their effects on buying behavior.
  4. Identify a consumer profile highlighting the most likely consumers that will buy your product example, and briefly discuss the promotion efforts that would effectively support the marketing of this product.
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My Assignment Help (2021) Consumer Psychology [Online]. Available from: https://myassignmenthelp.com/free-samples/ugb310-consumer-psychology/explain-the-evolving-nature-of-family-structure.html
[Accessed 26 October 2021].

My Assignment Help. 'Consumer Psychology' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/ugb310-consumer-psychology/explain-the-evolving-nature-of-family-structure.html> accessed 26 October 2021.

My Assignment Help. Consumer Psychology [Internet]. My Assignment Help. 2021 [cited 26 October 2021]. Available from: https://myassignmenthelp.com/free-samples/ugb310-consumer-psychology/explain-the-evolving-nature-of-family-structure.html.


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