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UMKT3012 Understanding Marketing And Events

tag 0 Download 8 Pages / 1,772 Words tag 22-07-2021

Question:

  • Explain how special events are defined and classified
  • Explain the scope and impact of marketing and events within an organisation
  • Describe the marketing mix and explain its role in a marketing strategy
  • Apply basic event and marketing concepts (e.g., planning, coordinating, staffing, marketing, segmentation, targeting and position (STP), risk management, evaluation, etc.)

Explain how special events are defined and classified. Your definition should draw upon relevant core texts and examples.

Conduct a SWOT Analysis describing the scope and impact of marketing and events for the organising body of Glastonbury Festivals.

Explain the role the marketing mix play in developing an event marketing strategy and how is this applied in the case of the Glastonbury Festival .

Describe the marketing strategies and resources that the Glastonbury Festivals Ltd would use in the event planning and implementation process using the sub-headings below;

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Total 8 pages

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[Accessed 27 January 2023].

My Assignment Help. 'UMKT3012 Understanding Marketing And Events' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/umkt3012-understanding-marketing-and-events/principles-and-practice-of-marketing.html> accessed 27 January 2023.

My Assignment Help. UMKT3012 Understanding Marketing And Events [Internet]. My Assignment Help. 2021 [cited 27 January 2023]. Available from: https://myassignmenthelp.com/free-samples/umkt3012-understanding-marketing-and-events/principles-and-practice-of-marketing.html.


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