IKEA was founded by 17-years old Ingvar Kamprad in 1943 in Sweden which has made him one of the world’s richest men (IKEA, 2015). IKEA is involved in the designing, manufacturing and selling of ready to assemble furniture, home accessories, small motor vehicles and appliances. IKEA is one of the world’s largest furniture retailers with 351 stores operating in 46 countries. The company is recognised worldwide for its modern architectural designs, competitive prices and unmatched quality (IKEA, 2015). IKEA has been able to capture a remarkable market share worldwide and enjoys a huge brand loyalty. The company is recognised worldwide for its effective and unique marketing strategies that help them communicating their message to their target customers. Marketing strategies of IKEA ensure that their values are effectively communicated to their audience both in a visual and audible form (IKEA, 2015).
Marketing strategy help organisations enhance their sales figures and achieve a sustainable competitive advantage (Ferrell & Hartline, 2012). Adaptation and standardisation are the two types of marketing strategies a firm can use to communicate their message to their target audience. IKEA relies on the standardisation marketing strategy (Staff.ac.uk, 2015). Standardisation marketing strategy focuses on offering similar product lines at similar prices through similar distribution channels such that it is supported by almost similar promotional activities in different countries. IKEA has always focused on following the identical work pattern and create identical brand image in all the countries they operate. A standardised marketing strategy helps them in creating a competitive advantage that cannot be imitated by rivals (Baines, et al., 2013). This help the company in controlling their operations cost and keeping it low which further help them in providing a cost advantage to their customers. A low price offered by IKEA makes its products affordable by a majority of consumers. At the centre of their marketing strategy is their merchandise, the products of high quality at most affordable prices. They follow the same store layout in all their stores which have interiors that enhance customer buying experience and also influence their buying behaviour.
IKEA is recognised worldwide for their unique and interactive promotional strategies. They have been rewarded several times for creation of some of the most interactive campaigns and advertisements. They use all forms of promotional strategies ranging from sales promotions, direct marketing, public relations, content marketing, social media marketing and guerrilla advertising (Ferrell & Hartline, 2012). IKEA many times have surprised their customers with their unique promotional strategies specially guerrilla advertising. They have been recognised worldwide for their guerrilla advertising which helps creating a unique perception in the minds of their customers. It helps them realise and feel the comfort that is associated with IKEA products and how the products can help change the look of their home. IKEA has several times used public places like roads, railway platforms and malls to convey their message of quality and durability associated their products that are available at the most competitive prices. These strategies help IKEA in maintaining and retaining their competitive advantage in today’s dynamic market place.
Baines, P., Fill, C. & Page, K., (2013) Essentials of Marketing. Oxford: Oxford University Press.
Ferrell, O. C. & Hartline, M., (2012) Marketing strategy. New York: Cengage Learning.
IKEA, (2015) Getting our messages to the many people. [Online] Available at: https://www.ikea.com/ms/en_US/the_ikea_story/working_at_ikea/work_areas_marketing_communications.html [Accessed 2015].
IKEA, (2015) Welcome inside our company. [Online] Available at: https://www.ikea.com/ms/en_AA/this-is-ikea/about-the-ikea-group/index.html [Accessed 2015].
Staff.ac.uk, (2015) International Supply Chain Management. [Online] Available at: https://www.staffs.ac.uk/schools/business/resits/postgrad/InternationalSupplyChainMgmtIKEACaseStudy.pdf [Accessed 2015].
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2016). Understanding Contemporary Organisations: IKEA. Retrieved from https://myassignmenthelp.com/free-samples/understanding-contemporary-organisations-ikea.
"Understanding Contemporary Organisations: IKEA." My Assignment Help, 2016, https://myassignmenthelp.com/free-samples/understanding-contemporary-organisations-ikea.
My Assignment Help (2016) Understanding Contemporary Organisations: IKEA [Online]. Available from: https://myassignmenthelp.com/free-samples/understanding-contemporary-organisations-ikea
[Accessed 04 June 2020].
My Assignment Help. 'Understanding Contemporary Organisations: IKEA' (My Assignment Help, 2016) <https://myassignmenthelp.com/free-samples/understanding-contemporary-organisations-ikea> accessed 04 June 2020.
My Assignment Help. Understanding Contemporary Organisations: IKEA [Internet]. My Assignment Help. 2016 [cited 04 June 2020]. Available from: https://myassignmenthelp.com/free-samples/understanding-contemporary-organisations-ikea.
MyAssignmenthelp.com has assembled a team of extraordinarily talented and knowledgeable PhD qualified online dissertation experts to provide students required dissertation writing help in Canberra, Adelaide, Perth, Melbourne, Sydney and other parts of Australia. Students can buy dissertation online from us with three simple steps. Auditing dissertation help, history dissertation help, geography dissertation help, maths dissertation help are few popular services under our dissertation writing assistance.
Answer: Coles to pay $2.5m for misleading "Baked Today" and "Freshly Baked In-Store" bread promotion The main issue identified in Coles Supermarket is the underpayment of the workers and for the wrongful claim of ‘freshly baked’ products when the case was not such. The workers are being underpaid due to the controversial deal that the supermarket signed with SDA (Shop, Distributive and Allied Association of Employees) and for sell...Read More
Answer: Business report about supply chain management Introduction Supply chain management is the control of the movement of goods and services (Jaswal, 2018). It involves the action and the storage of raw materials. Supply chain management also deals with the flow of inventory under work in progress and finished goods from their original point to the point of consumption. Supply chain management has also been defined as the designing, plann...Read More
Answer: Expense is the budgeting and accounting term that is commonly used for mentioning any spending. It is the reduction in owner’s equity takes place due to usages of the assets for generating revenue and for other activities it is the part of the company’s operation. AGL Energy Limited is the integrated energy company that provides gas, electricity and associated products, services to business and wholesale customers all over ...Read More
Answer: The following discussion is based on how cash transfer in India works to reduce and helps the present and future poverty conditions. According to the 2019 ratio, nearly 17% of India’s population is poor (Alexander, 2019). The purpose of cash transfer is to provide social security to the poor households. Cash transfers which had been initiated by the government helps in the life of poor people by providing the cash di...Read More
Answer: Introduction This presentation will discuss: Scope of Communication Components of Communication Communication Styles Different styles of communication Benefits of understanding communication styles Quality of communication in a good leader Summary Scope of Communication Communication refers to interchange of information between two or more people. It is with the help of communication that in...Read More
Just share Requriment and get customize Solution.
Our writers make sure that all orders are submitted, prior to the deadline.
Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.
Feel free to contact our assignment writing services any time via phone, email or live chat.
Our writers can provide you professional writing assistance on any subject at any level.
Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.
Get all your documents checked for plagiarism or duplicacy with us.
Get different kinds of essays typed in minutes with clicks.
Calculate your semester grades and cumulative GPa with our GPA Calculator.
Balance any chemical equation in minutes just by entering the formula.
Calculate the number of words and number of pages of all your academic documents.
Our Mission Client Satisfaction
My assignment help are the best. They communicate so well with their customers and their work is so neatly done. I recommend everyone to try them. I passed my essay report. Thank guys ????????
thank you so much and one more thing are you available at next Wednesday as well?
satisfied with the provided service, like the way assignment was done, will definitely get back to my assignment help when needed.
SO HAPPY WITH MY MARK AND ASSIGNEMENT QUALITY I GOT SUCH A GOOD MARK , THANK YOU SO MUCH FOR YOUT HELP