The employees share knowledge among themselves when the share information among them. Most multinational organization practices this use and they encourage the employees to share important information as well as access intellectual capital (Knowledge Sharing using Social Media in the Workplace, 2015). There are several organizations where such practices are followed and the employees are rewarded for their actions. In companies like IBM’s Lotus Development, a system of rewarding the employees have been initiated so that the employees are more encouraged to share the knowledge. More over the employees are able to produce the information in the annual meeting of the company which develops 25% of the company’s development.
It can be said that, to sustain the market, it is necessary that the company constantly innovates. With the process of innovation, being in process, new ideas flow in the business. There is more chance that the people in the organization take part in improving the ideas of the business. This is done so that the company in a competitive advantage from the competitors. This can be only ensured if the employees of the company are constantly innovating new ideas (Great Valley Publishing Company, 2015).
There are constant problems within the organization as well as external to the company, with the external service providers of the company. But the company will be able to solve the problem with the process of communication. It needs to be kept in mind that the various attribute of the social media are inter-connected to each other (Page, 2015). Thus it can be said that with the process of communication and sharing of the knowledge, the problems can be solved to a great extent (Foster, 1999). It can be used as a tool to open a communicating channel between the employees and the external service providers as well employees of other organization. This will in turn lead to solving of the problems which had arisen previously. It must be noted that knowledge sharing of problem areas will ultimately improve the problem to a great deal. This is possible as the social networking sites like Facebook, LinkedIn, Twitter provide a one to one relation to the employees.
Moreover it needs to be seen that the company will be able to solve the problems of the company as the basic information as well as solutions to the problem can be given to the people through the process of social networking. Moreover the social media provides online solutions to the customers to solve their respective problems.
7. The benefits of using the social media
The advantages of the social media are elaborately discussed above. Thus a brief summary is given to assess the advantages of the social media.
7.1 The social media promotes the communication between the employees and the organization- not only the social media provides internal communication of the organization but also external communication. The process of communication also enhances the sharing of knowledge of the organization as it allows everyone to participate (Amine Chatti, 2012). This creates a pool of prospective people who will ultimately share their knowledge over the social media. The employees are able to give in more detail once they share their knowledge with each other. Communication process also increases the chances of the people of the organization to solve their problems internal or external to the company.
7.2 The convenience that the social media provides- it must be kept in mind that the social media has gained a lot of popularity over the last few years. Not only are the people using this platform to share their views, but also the multinational organizations are also using this platform to communicate with the people as well as other organizations (Page, 2015). The popularity of the social media has risen due to the fact that the people are finding it more convenient as well as time saving. Moreover it also facilitates the process of learning and sharing of knowledge among a large number of people, within the organization as well as outside the organization.
7.3 Innovation is enhanced with the help of social media- the increasing usage of the social media helps the employees to innovate various ideas so that it can be implemented to the business and that the company is able to stay in business and have a competitive advantage over their competitors. If the company is not innovative enough then the company can lose out to its competitor (Kenly & Poston, 2015). Moreover the employees also change pr remodel the ideas so as to fit with the changing needs of the market.
8. The threats of using the social media
Though there are various advantages to of using the social media, the disadvantages of using the social media are also several. The disadvantages of using the social media are:
8.1 There are increased crimes and fraud in the organization due to the technology- the companies should be aware of the increased rate of the cyber crimes that are taking place over the internet. Thus the communication of the employees is under the risk of being impersonate. Thus the company should be aware of the fraud, impersonating that are taking place over the internet so as to stop the piracy of the confidential information.
8.2 The threat of the information being public- there is a greater risk the information being publicized while the employees are using the social media as a tool for the sharing of the knowledge. Moreover there is risk that the employees may leak the secret data of the company to the employees of the other organization (Gehman, 2015). There is also a chance that the company’s product may be criticized publicly in the media, and in turn can hamper the image of the company.
There is a major threat the company will lose its potential employees or the prospective candidates if there is a bad publicity of the company. As more and more people are using the social media, there are no hidings of the news or bad publicity of the companies thus leading to the disruption in the image of the company.
8.3 There is decreased level of productivity of the organization as well as the employees- if the employees spend most of their time in the social media, then their production level will decrease over time, as they will engage in retrieving information, and not implementing the change in the process (Kenly & Poston, 2015). The employees will lose their capability to present before the company any performance, as they will be present physically in the organization, but their work quality will be below the normal. Thus it can be said the employees who engage themselves in the social media during the work hours as they will decrease the product quality and ultimately will let down the image of the organization.
To conclude it can be said that the social media is a very recent development in the field of marketing of the employees and it should be wisely used by the organization (Mandiberg, 2012). The social media plays an important role in the multinational organization. It helps in the process of communication of the employees among the organizations. It also helps in the development of internal as well as external relationship of the employees which assists in the development of new ideas.
The transformation of information of the organization can be the process from the creating of the knowledge to the sharing of the knowledge (Gehman, 2015). Thus the multinational organization will get advantaged if there is an integration of the social media and the management of the knowledge.
Apart from the advantages of the social media, it can be said that there are several disadvantages of the social media. There is a threat that the increased use of social media will in turn increase the crime rates and miscommunication within the multinational organizations. Moreover there is a chance that the productivity levels of the individuals as well the company in turn. To control the increased crime rates and the level of miscommunication, the companies should try to enforce the corrective measures as well as implement management policies so as to bring the situation under control (Bryfonski, 2012). It needs to be seen that the processes are implemented, so that the organization are able to take the advantages of the innovation, collaboration, problem solving and social capital within the organization. By doing these the organization will have a competitive advantage over the other companies, and also the performance of the company will improve.
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