$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Utilization Of IMC For Cadbury And Coca Cola

tag 0 Download5 Pages 1,160 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Discuss about the Utilization of IMC for Cadbury and Coca Cola.



Integrated Marketing Communications is the creation of a promotion that maximizes the influence on consumers with less cost by combining all the tools and sources of marketing communication from within an organization (Percy, 2014). The marketing mix consists of the following components: advertising, public relations, direct marketing, sales promotion and personal selling. There are seven levels of integration which include horizontal integration, vertical objectives integration, marketing mix integration, communication mix integration, creative design integration, internal/external integration and lastly, financial integration.

This paper will discuss the utilization of IMC in two Australian based organizations: Cadbury Dairy Milk Company and Coca Cola Company. It will also discuss the significant role played by IMC in the overall marketing and business strategy.

Analysis of Coca-Cola Amatil IMC

Coca Cola Amatil is one of the five major Coca-Cola bottlers globally. It is located in six countries namely Australia, Indonesia, New Zealand, Fiji, Papua Guinea and Samoa. The headquarters of Coca-Cola Amatil is found in Coca-Cola place North Sydney, New South Wales, Australia. Coca-Cola Amatil deals in the following diversified range of products: carbonated soft drinks, fruit juices, spring water, energy drinks and sports drinks, flavored milk, iced tea, tea, coffee and SPC Ardmona and Goulburn Valley packaged ready-to-eat products.

Coca-Cola Amatil uses mass media methodology as its integrated component which involves television advertising, banner advertisements and print media. This method used a marketing mix of advertising web based interactive, direct marketing, sales promotion and social media marketing. Coca-Cola Amatil advertising has been one of the most productive advertising in history. The different advertisement campaigns used by the company have had great impact on the society and culture (Wilkin, 2009). The company’s bottle designs and logo are instantly recognizable globally and are essential to its brand image and recognition in the market. Their aggressive advertising campaigns have resulted to their ranking as the leading soft drink globally.

Coca-Cola Amatil has multiple direct marketing efforts. The operated devices include partnerships with vendor companies for uniqueness. For instance, movie theatres and restaurants selling Coke product s only, doing away with any direct competition.  The company also sponsors sporting events such as baseball events, once more selling only their products to attendant consumers. Text messages are also sent by mobile marketing vendors in an effort to customize promotions. Viral marketing endeavors are greatly dependant on communication by word of mouth from the brand loyalist (Wilkin, 2009).

The industry benchmarks comprise social media and web based marketing campaigns.  The company’s fan number is more than 86 million across social media channels that the brand engages in. Direct engagement and crowd-sourced content are trademarks of Coca-Cola Amatil social media marketing (Shively, 2014). Web based interactive marketing is centered on design and functionality, depending on posters, video and public relations. The company’s sales promotion focuses on two strategies: retail and food service. Retail efforts are aimed toward company partnerships, point-of-sale and direct store delivery. Coke products are emphasized by food service activities through menu optimization, specialty beverages and food pairings.


Analysis of Meat & Livestock Australia IMC

Meat & Live stock Australia (MLA) is a producer-owned organization which promotes research and development for the Australian red meat and livestock industry. It also promotes beef, goat and lamb in both Australia and global markets. The marketing approach of Meat & Live stock Australia focuses on two different areas: domestic and international.

Domestically, the company’s marketing activities are centered on the consumer. Meat & Livestock Australia invests in areas where the demand is high, where it may be impossible for individual companies to carry out the initiative. This may be due to inadequate resources (Domestic marketing, 2016). The company has invested in numerous promotional activities aimed at the consumer to stress the qualities of red meat. For example, the usefulness, value of money and nutritional benefits of red meat. It has also set up a consumer specific website that gives information on Australian red meat which includes nutritional tips, production methods and recipes. The company uses many marketing campaigns to promote its various types of meat which include ‘We love our Lamb’, ‘Nothing beats beef’ and ‘Proper Dinner’. 

International markets are of great significance to the meat and live stock industry. Australia exports meat and live stock to over 100 countries. MLA tries to increase demand for Australian meat in these export markets (International markets, 2017). The company has created several marketing programs to maintain and enhance demand and brand recognition.  These marketing programs and activities include customized marketing, personalized activities and programs to each major export market and distribution channels, marketing access activities through MLA regional offices and attendance international shows. In addition, MLA is in charge of the Collaborative Marketing Program which aims at helping brand owners to develop customer loyalty and maintain brand growth through investment that brings value for both the brand and the industry (Collaborative Marketing Program. (2017). 

Significance of Integrated Marketing Communications

Integrated Marketing Communications offers a wide range of benefits to all organizational levels (Percy, 2014). First focuses communication around customers and assists them in moving through the different buying stages. Also, it leads to high profits by enhancing effectiveness. An integrated message at its most basic level has more influence than multiple incoherent messages. Additionally, IMC increases the consistency of messages and is hence more reliable. This minimizes any risks in the buyers’ mind which as a result helps in dictating the results of comparing brands. Lastly, IMC reduces duplication in areas such as graphics thus saving finances since they can be shared between different areas.


The application IMC in Coca-Cola Amatil and Meat & Livestock Australia has greatly helped the two companies to maximize influence on customers at a minimal cost.  Coca-Cola Amatil uses mass media methodology as its integrated component which involves television advertising, banner advertisements and print media. On the other hand, Meat & Live stock Australia uses a marketing approach that focuses on two different areas: domestic and international. IMC plays a significant role in the overall marketing and business strategy by focusing communication around customers and leading to increase in profits.



Percy, L. (2014). Strategic integrated marketing communications. Routledge.

Collaborative Marketing Program. (2017). Retrieved 6 August 2017, from

Domestic marketing. (2016). Retrieved 6 August 2017, from

Hartlaub, P. (2015). Sweet! America's top 10 brands of soda. Retrieved 6 August 2017, from

International markets. (2017). Retrieved 6 August 2017, from

Shively, K. (2014). How Coca-Cola Crushes Social Media | Simply Measured. Simply Measured. Retrieved 6 August 2017, from

Wilkin, R. N. (2009). Marketing Communication Mix. Retrieved 6 August 2017, from


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Utilization Of IMC For Cadbury And Coca Cola. Retrieved from

"Utilization Of IMC For Cadbury And Coca Cola." My Assignment Help, 2018,

My Assignment Help (2018) Utilization Of IMC For Cadbury And Coca Cola [Online]. Available from:
[Accessed 22 January 2020].

My Assignment Help. 'Utilization Of IMC For Cadbury And Coca Cola' (My Assignment Help, 2018) <> accessed 22 January 2020.

My Assignment Help. Utilization Of IMC For Cadbury And Coca Cola [Internet]. My Assignment Help. 2018 [cited 22 January 2020]. Available from: has become one of the leading assignment help provider in New York City and Boston. We provide top class auditing assignment help. Not only auditing, but we also cover more than 100 subjects and our writers deal with all types of assignments with utmost expertise. To make writing process faster and accurate, we have segmented our assignment experts' teams as per their expertise on writing different types of assignments. We guaranteed that students who buy our assignment online get solutions worth their investment.

Latest Marketing Samples

MMK739-Brand Report And Presentation

Download : 0 | Pages : 11

Answer: Introduction The brand name of a company can be stated to have a life of its own and has a profound impact on the performance of an organization. The primary aim of the given report is to identify a brand problem associated with the chosen company Telstra and use the Keller’s model available in order to ensure that the company can solve the problems associated. Certain recommendations for the same will also be provided. Brand I...

Read More arrow Tags: Australia Mount Cotton Management Humanities University of New South Wales 

BUS106-Consumer Behaviour Analysis

Download : 0 | Pages : 4

Answer: Chosen Product: iPhone 1.Identification and analysis of the needs to buy the chosen product: The modern generation has the urge to be more gadget friendly. With every passing day, more gadgets powered by advanced technology are being launched to give a more user-friendly experience. Some of the reasons for the needs to buy an iPhone are: IPhone unlike many other Android phones has a very efficient and high-resolution camera, which c...

Read More arrow

HC2022 Market Research Exploring Marketing

Download : 0 | Pages : 5

Answer: Introduction (Source: Hair & Lukas, 2014) Marketing research is the process of ascertaining and assessing the viability of a new service or a good through extensive research conducted by getting in direct touch with the customers. The practice allows the company to discover more insights about the consumers, their opinion and their views, which helps in delivering the desired product to the customers (Malhotra & Peterson, 201...

Read More arrow

MKG721 Food Marketing Rubric

Download : 0 | Pages : 6

Answer: Introduction Energy drinks are one of the emerging commodities in the world that are having a very high rate of growth in their market. People in the world are shifting from the consumption of carbonated drinks to taking more healthy drinks. This has enabled the energy drinks market of energy drinks to be increased at a very high rate. The products have translated from being a niche commodity to a fast growing in the drinks markets. T...

Read More arrow

HAT203 Analysis Of Hyatt Hotels Corporation

Download : 1 | Pages : 7

Answer: Introduction to the industry and organization  The Hyatt Hotels Corporation is an American multinational hospitality organization that manages luxury hotels and resorts. The different environmental phenomenon that is faced by the organization has affected the decision making properties resulting to its wide expansion in the business lines. Since its inception on 1957 the merger and acquisitions that were ...

Read More arrow

Save Time & improve Grades

Just share your requirements and get customized solutions on time.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2279 Order Completed

97% Response Time

Zachary Perez

PhD in Computer Science and Information System

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

610 Order Completed

100% Response Time

Cheryl Zhao

PhD in Statistics

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1758 Order Completed

99% Response Time

William Martinez

MS in Biology

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

755 Order Completed

95% Response Time

Douglas Cowley

Masters in Finance with Specialization in Audit

Wellington, New Zealand

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

Everything I ask for they deliver. Great website to use for all writing assignments!


User Id: 365326 - 21 Jan 2020


student rating student rating student rating student rating student rating

bad work and unfocused tutor and not smart people that make you to deliver work not related to my order, i missed the deadline because of you horrible


User Id: 353499 - 21 Jan 2020


student rating student rating student rating student rating student rating

I was hoping to get a better grade, but I\'m fine with what I got, and did not end up with just a barely passing grade. Thank you for your cooperation!


User Id: 94698 - 21 Jan 2020


student rating student rating student rating student rating student rating

Thank you for your help. I will ask for more help from your team. ........................


User Id: 364056 - 21 Jan 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?